Tecmo Koei wants a PS3 price cut

Author: Joe Martin
Published: 6th July 2009
Comments (8) Stumble
Tecmo Koei wants a PS3 price cut

Tecmo Koei CEO Kenji Matsubara has repeatedly asked Sony to lower the price of the PlayStation 3.

The CEO of the newly-formed publisher Tecmo Koei, which was formed after a merger of the two previously distinct Japanese publishers, has said that he has repeatedly urged Sony to lower the price of the PlayStation 3.

Speaking in an interview with CVG, Kenji Matsubara said that Tecmo Koei would welcome a PS3 price cut and that he brings the topic up whenever he enters discussions with Sony about Tecmo Koei games.

"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price'," Matsubara said. "From a publisher's point of view we would welcome a price cut for PS3 and we are waiting, definitely."

"It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."

Tecmo Koei isn't the only publisher to voice concerns about the price of the PlayStation 3 either. Activision CEO Bobby Kotick recently threatened to totally withdraw support for Sony products unless the price of the PS3 was lowered, going on to point out that the PlayStation 3 is expensive to develop for as well as to buy and that there wasn't a large enough to market share as a result of the cost issue.

The good news though is that Sony may finally be gearing up for a PlayStation 3 price cut by the end of the year, with rumours suggesting that a reduction could be with gamers in time for Christmas, probably to coincide with the release of the PS3 Slim SKU.

Do you think Sony needs to slice the price of the PlayStation 3? Let us know your thoughts in the forums.
Quote Paradigm Shifter 6th July 2009, 15:01
Quote:
Originally Posted by
Not really surprising... everyone wants a PS3 price cut.

Except Sony, of course. They're still losing quite a chunk on each console sold.

Then again, I still would have bought my PS3... Disgaea 3. Enough said. ;)
Quote perplekks45 6th July 2009, 15:26
PS3 Slim for an acceptable price? Let Christmas come, baby. :D
Quote delriogw 6th July 2009, 16:39
Matsubara - now there's a name you don't wanna spell wrong
Quote slick1ru2 6th July 2009, 17:02
Anyone with Google access knows why Sony won't drop the price. It sells for less then it costs to build and Sony has lost 4 BILLION dollars since its release. What kind of company CEO in the gaming industry doesn't know this kind of info? hmmm

http://tech.yahoo.com/blog/null/96355 and since this news article Sony has lost another Billion.
Quote an4rew 6th July 2009, 17:45
Quote:
Originally Posted by slick1ru2
Anyone with Google access knows why Sony won't drop the price. It sells for less then it costs to build and Sony has lost 4 BILLION dollars since its release. What kind of company CEO in the gaming industry doesn't know this kind of info? hmmm

http://tech.yahoo.com/blog/null/96355 and since this news article Sony has lost another Billion.

Alot of people say it was expensive because of Bluray player but didn't Sony create Bluray Disc and set the price as they pleased.
Quote perplekks45 6th July 2009, 21:45
Theoretically: Yes.
Practically: Yeeeeaaaaaaahhhhh... eh, NOPE! The problem was [and maybe still is] the blue laser they use.
Quote Elton 6th July 2009, 23:33
Lol...Tecmo Koei.
Quote sub routine 7th July 2009, 08:10
serves them right for trying to punt blu-ray on us all, Sony`s own personal media format.

Remember its a money making industry not a games industry to these guys, whatever they tell you.
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