Activision CEO Bobby Kotick claims the publisher may drop PS3 support if console sales aren't improved.
Activision Blizzard CEO and president Bobby Kotick has said that the company may have to stop supporting all Sony platforms in the future unless Sony is able to regain a position of power in the market.
The comments came in an interview with
The Times where Kotick accused the PlayStation 3 of losing momentum and cited the
common complaint that it's both difficult and expensive to code for the PlayStation 3.
"
I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform," said Kotick. "
It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation."
Making no effort to pull his punches, Kotick flatly said that Sony would
have to lower the price if they wanted to stay in the market - an opinion seemingly levelled mainly at the PS3 but which could also apply to
the recently unveiled PSP Go.
"
They have to cut the price, because if they don't, the attach rates are likely to slow", Kotick continued. "
If we are being realistic, we might have to stop supporting Sony...When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP [portable] too."
Activision Blizzard is the single largest third-party publisher on any platform and controls a number of the biggest and best-selling game franchises. If Activision
were to drop support for Sony then there'd be no further
Call of Duty,
Guitar Hero,
Tony Hawks or
Crash Bandicoot titles on the PlayStation 3, PlayStation Portable or PSP Go - and probably no possibility of Blizzard games either in the future.
Is Kotick over-reacting, or on to something? Let us know your thoughts in
the forums.
God bless Activision Blizzard. I don't think sony can sit on their arrogant throne for much longer. Losing the likes of CoD and Guitar Hero would be unthinkable.
Don't get me wrong, I'm a Mac user and I love that we get titles like WoW, StarCraft II and Diablo III at the same time as PC, but I'd assumed that PS3 must sell more than Mac.
Sony made an expensive console that's even more expensive for developers. Me thinks Sony lost this round, especially since regular BD players have come down in price now.
+1 to that, Sony can't afford to loose them.
True, but the Xbox 360 has been on sale a lot longer. This is the bottom of a sales curve for them, but the top for Sony.
we keep hearing this time and time again, followed by people claiming the developers are lazy, stupid, their games are crap anyway etc
there has to be something in it if we hear the same thing from developer after developer. Valve said that some of the architecture decisions Sony made were just stupid and counter-productive.
If my job was to create games and a system designed for that purpose was actively causing me trouble, excess cost and stress then i'd want to ditch it as well :(
Care to explain how Electronic Arts has managed to gain the most revenue off selling games on the PS3 then? Activision is the only one complaining about losing money.
Both EA and Capcom has made tons of exclusive content for the PS3 and PSN. They realize they make the most off of Sony's consoles.
The realistic view on the market is that the Xbox 360 and PS3 are both selling poorly versus the Wii. For the cost the PS3 is selling extremely well consider the Xbox 360 arcade is half its price. If Sony dropped the price of the PS3 though it would gain sales but lose any chance at profit for years. Sony is no willing to do this.
Having said that, the PS3 does get all the music, TV and film love, but that doesn't really benefit Sony.
Actually the Xbox 360's sales have been increasing YOY so it is by far not at the bottom of its sales curve yet. Sony has just been outselling the Xbox 360's past sales which is why the PS3 is about 7.8 million behind the Xbox 360. This sounds like a lot but it by far isn't. Sales are low at the time of the year every year. We are still feeling the post-Christmas, pre-holiday season sales dip.
why? most 360 games are on PC. Why get them on console when we all know PC > console gaming.
lose - please jump from a high building.
Looking at their financials the PS3 has been increasing in revenue quarter on quarter they'd only be shooting themselves in the foot if they ahve made this multiplatform 'advantage' to then pull the plug on it.
I say they are full of hot air, they can probably see that the Wii revenues are dropping and know that they could make up the difference with PS3 and can see a lower PS3 price would get more units shifted and its trendy to say the PS3 needs a price cut,
Their issue isn't only about which platform sells the most, but how relatively dificult the PS3 is to code.
A mac, a PC and an XBOX 360 are relatively simple to code for. If you have a multiplatform game, it is easy to produce for xbox, pc etc. But porting to the PS3 is almost like creating a whole new game code. This takes time, staff resources and money.
What they are saying is that they could justify going through the hard work of coding for PS3 only IF the sales were on a certain level. So if PS3 games sold as much as xbox 360, then they would be much happier.
Many games these days are multi-core. This is not the issue. However, people should understand the main differences between multi-core coding on the 'general purpose' PC cpus and XBOX cpus compared to the PS3 'non-general purpose' SPE units. The PS3's SPEs are NOT 'cores' they are specialized units that rely on the PS3's single general purpose core.
As usual, Sony have to be different to everyone else, creating a product that is not widely supported. This mentality usually eventually kills their own products. Microsoft, on the other hand, gave developers what they asked for.
PC and 360 Cheesecake!!!
Other way round for me Console gaming > PC gaming, I upgraded my PC about 2-3 months back and the only games I've bought for it since then have been DOW2 and Plants vs Zombies.
In the same time frame I've bought a lot more for the 360 and had great fun playing them. Before I would have said it was because my PC wouldn't play 90% of the games I wanted to play but tbh, I think actually sorting games out to play on the PC has become the biggest turn off (ensuring you have the latest drivers, sorting out crashes because of the DRM etc...).
Joe, I posted this in the Games section lunch time - might as well lock it 'cos this thread is more active ;)
TBH whenever I am faced with a multiplatform choice, PC wins for me all the time without a single exception.
It doesn't take long to update a driver. In fact, it's almost always unnecessary anyway. My overall gaming experience is greater on PC, such as with higher resolutions, graphics, framerates and up to 16 x AA ( 16 x Q ) .
PC gaming isn't necessarily "better" than console gaming. Are you intentionally trying to wind people up with that statement? Hehe.
On the off-chance that you're being serious, I put it to you that console gaming, on the whole, is:
- cheaper (unless you want to bill me for my TV, my sofa, and, you know, my living room)
- more reliable
- more compatible
- more comfortable
- blessed by more exclusive titles
- blessed by titles released months before the PC versions
Of course there are counter-arguments, and I'd freely make them, having been a PC gamer for years. But this is just to disprove your assertion that PC gaming is so obviously superior.
Games are made for Windows, MS, so they are also compatible on every platform.
x86 is a standard....remember ?
I can't stand Joypads, haven't used one since the Amstrad ( a joystick in fact) and even then preferred QAOP and Space.
Now we have Mice too ;)
Not all console games are released months before the PC versions, but I don't mind waiting a bit for them to come out with something good than rushed to get to the exclusive availability date...
I have no consoles.
Each to their own I guess.
I say no to format wars :)
I know you did not start this, but I just wanted to politely touch on some points you made:
1) "more reliable"? It depends on your experience. I personally haven't found PC games to be less reliable than console games.
2) "blessed by more exclusives"? it depends on whether the individual person has any interest in those exclusives.
Also, the fact that Microsoft, for example, consider exclusive titles to be so important is because consoles have a fundamentally 'failed' business model which relies on FORCING an extremely high rate of sales in order to stop the company from losing money on the hardware and then, at least, breaking even after many years after release. By the time of breaking even, the console hardware is outdated and poor compared to PC hardware. Look at Sony talking about how they want a ten year life cycle for the PS3 before a new console is released. Are they joking???!! Look at Microsoft's Halo titles and how they are so reluctant to release on PC, which means that many PC Halo fans are FORCED into buying the game on console because they don't want to wait any longer even though they prefer to have the game on PC.
3) blessed by titles released months before the PC versions? This is rare. The worst case would be the Halo example above. In some cases the short wait is worth it in the end, in terms of quality. However, most PC multiplatform games are released at the same time as the console versions.
4) quote: "unless you want to bill me for my TV, my sofa, and, you know, my living room"
This implies that only consoles are situated in living rooms and used from a sofa and connected to a TV.
i have experience of console and PC gaming in the living room via the same TV, so I can 'objectively' measure the quality differences between multiplatform games. For me PC wins everytime.
In general though, the sentiment is correct. Sony has to stop marketing the PS3 (and pricing it) as if it were the still the #1 top dog. They are at a distinct disadvantage compared to the 360 at the moment and need to start acting accordingly.
Thank you, I would have made similar counter-arguments. My point was not to settle the score, it was simply to demonstrate that the matter is entirely down to personal preference and experience, and that by no measure was it objectively, scientifically, and beyond-all-reasonable-doubt obvious that PC gaming is "better" as ssj12 claimed. Judging by my very selective quote from your post, I'd say that you agree.
agreed :)
PC developers don't whinge about money and cost, but they do whinge about piracy. Just look at Epic and Crytek's shift towards console centric development.
;)
Dude so are you a PS3 Fanboy or a PC Fanboy please explain. Jesus you have about twice as many posts in this one section as anyone else does. Why the hell are you defending Sony so much? Do you work for them or something? Everyone is entitled to their own opinion however we don't need the same dipsh*t explaining to us a million different ways why Sony is superior. We get your point now move the f*ck on please! Oh and for my 2 cents on the subject I owned a PS3 for about 3 months before selling it. Didn't like the way the controller felt in my hand and didn't like the games available. Not to mention none of my friends had one because they all had 360's so I couldnt play with any friends online either. Just wasnt a very good experience for me.
On a cheaper point, A general trend ive found is that pc games are cheaper than most console counter parts. I got far cry 2 for £10 while it was £35+ on consoles, mass effect was only £3 (god rest zavvi) while still £20 at cheapest. Although I dont have it L4D is also a good £5 cheaper for pc.
While I agree that pc gaming is superior both in looks and cost, I just wish it could cater for when mates come round. Consols are great in that sense. The only reason im here posting this is casue fallout 3 crashed for the 5th time today and recently other games have started doing the same in sympathy. Pc gaming really is a love hate thing but im willing to stay commited to it.
back to the topic, its a shame if they do. I was looking at getting a console for those summer nights friends are over but why get a consol that developers are dropping. Valve make great games but alone isn't ground breaking enough to effect my decision, activison on the other hand does make me take a double take. ATM I would still consider ps3 but not get one there is a small reduction (price is solid tho IMO but less is always better), guarnenteed future support from developers and more of my friends get one (most are xbox gamers).
TBH, the 10 year life cycle doesn't mean that there won't be a new console. Microsoft said the same for the Xbox 360, till 2015, it just means it'll be supported till then, just like how the PS3 was released during the 6th year in the PS2's 10 year life cycle.
hmm. I absolutly sure politics-science, lawyers, law-school goers takes the cake:p
Politics and Religion.
And possibly pro-sports.
(You tell me you soccer fans. ;) )
EDIT: @HourBeforeDawn -- Yeah, after the end of the format wars, Microsoft really should have jumped on BluRay. Especially by now. I'm sure it will obsolete DVD's in the next 4 to 5 years.
OFFTOPIC: I legally own like 90 movies and a few TV series.
A) Do all BluRay players play DVD?
B) Is there a hassle-free legal way to rip and reburn my DVD's to BluRay
C) Is AnyDVD legal if you aren't using it to burn pirated media?
HMMMMM.. i can talk about football (soccer) all day long!!! EL DEPORTE MAS BELLO DEL MUNDOOO!!!!
i'd say around 100k units more a month in the US is pretty significant, dont know where you got 10 to 20k....maybe in florida...
a:u r right on that, xbox has pretty much been increasing its sales yoy....what do you think that means?
b:sony hasnt outsold anything the xbox has done yet...research these things before you act like you know something
advice, try google...makes you look a little more intelligent than you are sometimes.
they did have about half the user base (maybe not now). last time i checked, which was last year granted, xbox had hit 29 million, sony still looking for 14 million...
yes, they are over-priced...you sit in on ceo board meetings, do ya? they specifically stated in their last meeting that who cares what 90% of the population wants as long as the richer 10% buy it we'll turn a profit?
another great comment by this guy. your opinions are obviously one-sided, but they dont represent the vast majority of public opinion. CoD is a top seller, and last i checked, which was after christmas, gh outsold rockband 2:1. so how exactly did they lose to rockband?
What? Last time I checked, Microsoft only recently (as in this year, I think it was pre-E3 tbh) announced 30 million, and Sony was at 23 or 24 million I believe. Unless you're not talking worldwide then wooops.
xbox hit 28.59 million units as of dec 31, 2008. around that time i was looking to get one, but walmart...gotta love em...had a deal on ps3's where you bought the $399 version and got a $100 walmart giftcard. essentially getting it for $299. i know they had a big spike around that time, but i had no idea they hit 20 million units by e3. but that would be about right for 30 million for the xbox 360 as sales are bad post christmas usually. especially these days.
www.customgamingrig.com
because with microsoft development tools, they only have to write the code once, and they can compile two version with one click.... thats why mass effect. left of dead, splinter cell are 360 and pc only, because developers can make two games from one.... it just makes good business sense and dont forget that a windows PC is a microsoft platform too
Jason Rubin would be surprised like me as he thought you'd do a good job on Crash.
Your new Crash forum is very good. So just keep Sony's Crash to help the series stay popular.
sony and microsoft as companies both have there bad points. im glad nintendo is destroying both. Hope it continues.
A) Yes
B) Yes but it wouldnt improve anything so you might as well leave them on the DVD
C) Yes if it wasnt they couldnt sell it but man is it bloody expensive ~_~