bit-tech.net

PhysX founder leaves Nvidia for AMD

PhysX founder leaves Nvidia for AMD

AMD has scooped Prof. Manju Hegde, Nvidia VP for PhsyX and CUDA Marketing.

Manju Hegde, Nvidia VP for PhsyX and CUDA Marketing and previously CEO and co-founder of PhysX inventor Ageia prior to its Nvidia buyout, has gone to AMD.

While the tech industry often sees people move back and forth between rival companies, this is potentially a big win for AMD, who are in need of some big hitters to convince industry bods to adopt its "open" physics and GPGPU technologies.

We doubt it will be a huge hit to Nvidia - given the solid momentum both CUDA and PhysX has already - but it could be a good move for AMD as its competing technologies such as OpenCL and Stream computing don't have the same visibility in the consumer marketplace

AMD has yet to confirm exactly what role he'll be taking at the company.

Do you think this will upset the status quo or has Nvidia enough support and people behind its GPGPU brands already? Let us know your thoughts in the forums.

30 Comments

Discuss in the forums Reply
Glix 26th May 2010, 12:16 Quote
I thought we were past the proprietary technology wars?

If Nvidia's latest extra technology is that it can grill your dinner, I don't want to know what AMD will come up with.
Dedlite 26th May 2010, 12:20 Quote
interesting news. Interesing in that my next gfx card looks like an AMD, Dirextx 11 jobbie. As Glix says, I'd like to see if/how AMD can cook the Physx code into their line of GPUs.
Nowell @ CCL 26th May 2010, 12:22 Quote
I'm very interested to know how this will pan out... thanks for the heads up!
wuyanxu 26th May 2010, 12:26 Quote
it's just one man. the IP is still with nVidia, so i agree with what's written there: won't be a huge hit for nVidia, they've already got all they needed.
Pete J 26th May 2010, 12:26 Quote
The PhysX gimmick has been a factor for me continuing to use Nvidia. Truth be told, if the 5xxx series could also have done some sort of PhysX type malarcky, I would most likely have chosen 5870s instead.

I hope ATI come up with their own brand of PhysX that gives Nvidia a run for their money!
barndoor101 26th May 2010, 12:29 Quote
ATI needed this - as good as Richard Huddy is, he is an engineer. they need visionaries.
rickysio 26th May 2010, 12:39 Quote
Unlikely that they'd snatch anything away from nVidia - unless AMD has an on par/superior equivalent to the green's TWIMTBP program.
borandi 26th May 2010, 12:59 Quote
"We doubt it will be a huge hit to Nvidia - given the solid momentum both CUDA and PhysX has already - but it could be a good move for AMD as its competing technologies such as OpenCL and Stream computing don't have the same visibility in the consumer marketplace"

This paragraph makes it sound that OpenCL is AMD only. NVIDIA are one of the biggest investors in OpenCL and are hardly taking a back seat. Heck, OpenCL is more like CUDA than Stream.
mull 26th May 2010, 13:10 Quote
Really interested in this. Nvidia bosses must be groaning at this news a bit.
bogie170 26th May 2010, 13:18 Quote
AMD and Nvidia need to come up with a standard between them, or else it is us the customer who is getting screwed.
javaman 26th May 2010, 14:01 Quote
won't he have to wait 6months to "de program" himself so as not to pass on trade secrets? I wonder what went on behind the scenes with this story on both sides. Hopefully it isn't just money talking (who am I kidding really)
cyrilthefish 26th May 2010, 14:18 Quote
Quote:
Originally Posted by bogie170
AMD and Nvidia need to come up with a standard between them, or else it is us the customer who is getting screwed.
Like OpenCL? ;)
(well, we need a physics implementation to run on it, but meh )

death to proprietary/locked-down physics :p
fingerbob69 26th May 2010, 17:01 Quote
"We doubt it will be a huge hit to Nvidia - given the solid momentum both CUDA and PhysX has already "

I take issue with this statement. Nvidia has seen fit to lock out Ati cards when it comes pyshX since last summer; and just how many games, released in the last 18 months, have it available to be implemented?
Unknownsock 26th May 2010, 17:29 Quote
Quote:
Originally Posted by rickysio
Unlikely that they'd snatch anything away from nVidia - unless AMD has an on par/superior equivalent to the green's TWIMTBP program.

They do (or too a degree), although ATI don't market everything they do as much as Nvidia.
thehippoz 26th May 2010, 17:30 Quote
he's probably a spy xD opencl is the future though.. I really can't see anyone buying the newer line of nvidia cards- especially when proprietary physx can be done on the cpu..

think most of us know what physx is and why it tanked before nvidia took it over.. marketing!
south side sammy 26th May 2010, 19:19 Quote
If AMD actually enables some kind of "nvidia" physx support on their cards because of this, I wonder how long it will take nvidia to re-implement the use of physx on all cards like was available in the past without sorting to hacks.
I refuse to buy nvidia products since they put a "ban" on being able to use a separate nvidia product for physx along with your main ATI card. I actually did go through that expense and I also have a stand alone physx card....... neither of which are of any use anymore. CYA, nividia!!!!! screw you.
HourBeforeDawn 26th May 2010, 20:32 Quote
Cool I want to see a push for OpenCL, I think its a much better platform then PhysX is but I have made that rant before lol so Im going to save my breathe on the matter, cant wait to see what goes on with all of this. :)
TWeaK 26th May 2010, 23:16 Quote
Quote:
Originally Posted by Glix
If Nvidia's latest extra technology is that it can grill your dinner, I don't want to know what AMD will come up with.

+rep for that!
rhuitron 27th May 2010, 04:35 Quote
Traitor!

This sucks.
****, Nvidia, what did we do to do THAT?!
[USRF]Obiwan 27th May 2010, 10:25 Quote
Cuda on ati cards! (hey I can dream can't I)
mattbailey 27th May 2010, 10:37 Quote
Quote:
Originally Posted by Glix
I thought we were past the proprietary technology wars?

If Nvidia's latest extra technology is that it can grill your dinner, I don't want to know what AMD will come up with.

I thought the 480 already grilled your dinner.....
bob 27th May 2010, 15:09 Quote
I tried PhysX on the Batman demo and thought it was crap. You can cut police tape with your batarang? Awesome!
Krayzie_B.o.n.e. 27th May 2010, 22:06 Quote
PhysX founder leaves Nvidia for AMD......
It's the motherf$#$@$% take over!! Nvidia sucks and doesn't care about gamers.

Now the circle is complete as AMD/ ATi offer an awesome product that uses less electricity and won't burn your house down or give you radiation poisoning.

Physx should be an OPEN tool to enhance a game for gamers and not Nvidia's greedy stock holder's bottomline. Manju Hegde welcome to the Light Side of the Force.
phantombudgie 28th May 2010, 12:27 Quote
I'm starting to wonder just how long it will be before an article can mention Nvidia or GTX480/M without a slew of barbecue-themed responses :)

Hopefully a while yet, some of them are rather funny!
enciem 28th May 2010, 12:55 Quote
Physx is a waste of time precisely because nVidia didn't readily make it available for ATI to use. Just look at the number of games that adopted it, there would have been a huge amount of games by now if it was started as open source. nVidia could still cornered the market by making their cards better at PhysX processing, without any competition there's no reason to push the envelope
Elledan 28th May 2010, 15:04 Quote
Quote:
Originally Posted by HourBeforeDawn
Cool I want to see a push for OpenCL, I think its a much better platform then PhysX is but I have made that rant before lol so Im going to save my breathe on the matter, cant wait to see what goes on with all of this. :)

That's like saying that Java is a better platform than x86 is :|

Repeat after me: OpenCL and CUDA are GPGPU programming frameworks, PhysX, Bullet and Havok are physics engines :)
south side sammy 28th May 2010, 18:10 Quote
wuyanxu 28th May 2010, 22:03 Quote
Quote:
Originally Posted by south side sammy
Physx re-enabled.... check it out....

http://www.ngohq.com/news/17916-nvidia-removes-hybrid-physx-blockage.html
yep, got it working on my 8800GT no problem. :D
shadow19935 28th May 2010, 22:33 Quote
This means he will be stealing ideas/ prototypes?
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.



Discuss in the forums