Watkins moves to flash specialist

Bill Watkins has announced his first position since leaving Seagate, with a flash memory specialist - despite his doubts on the technology.

Outspoken ex-Seagate chief executive Bill Watkins has revealed his latest venture – and it's with a firm specialising in flash memory storage for ultra-thin portable devices like notebooks and netbooks.

Despite Watkins' very public denunciation of flash storage technology in laptops during his employment at hard drive specialist Seagate – which saw him state that he “just [doesn't] see the flash notebook selling” - Watkins clearly things that there are advantages to the solid state storage system after all: size.

According to CNet, Watkins' latest employment is as a board member with start-up Vertical Circuits, which specialises in making ultra-thin flash storage for notebooks via a 3D stacking technique which sees chips stacked one on top of the other rather than side by side. Watkins believes that this manufacturing method – despite only removing around 1.6mm of space between memory chips – will pay off big: speaking to the Times, he said he was surprised to learn “how much a Dell or Apple will pay for thinness [...] there's a big difference for them between 2 millimetres and 1 millimetre on some of this stuff.

Despite Watkins' predictions of greatness, Vertical Circuits hasn't yet turned a profit – however, the company hopes to change that over the “next few quarters.

Are you surprised at Watkins' U-turn on the feasibility of flash-based notebooks, or did his comments make perfect sense from the perspective of a major player in the mechanical hard drive arena? Hoping that the Vertical Circuits chip-stacking tech will shave millimetres off your next notebook purchase? Share your thoughts over in the forums.
Quote coolius 5th May 2009, 16:01
So they are gonna make the chips thinner by stacking them on top of each other?? Hmm...
Quote bowman 5th May 2009, 16:09
They're always gonna talk down any competing product they can't compete with until they can.

Case in point, NVIDIA talking down unified shaders back when ATI was there and they weren't - then they released 8800GTX. And now, they're talking down programmable cGPUs like Larrabee - until they bring out their own of course.
Quote airchie 6th May 2009, 01:51
I remember him saying that Flash wasn't where its at and thinking he was speaking crap... :D
Quote HDD_GUY 6th May 2009, 04:30
He ranted against this technology, lost all form of respect within the storage industry, and will be nothing but a liability. Methinks he must have bought his way into this company, surely no one actually invited him...........did they ? ;(
Quote thehippoz 6th May 2009, 06:18
he's got big dreams n***a, big dreams :D
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