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Asus "condemns" Gigabyte: Round 3

Asus "condemns" Gigabyte: Round 3

Asus is adamant that comments made by Gigabyte regarding the P5E3 motherboard are defamatory, and has filed suit to prove it.

If you thought that Gigabyte and Asus had finally solved their differences in their ongoing spat – and perhaps grown up in the process – think again.

The story so far revolves around accusations from Gigabyte who claims Asus's new Energy Processing Unit technology is a sham and massively outperformed by Gigabyte's own Dynamic Energy Saver system. Asus denied these claims, and vaguely threatened a lawsuit over the comments – which, to be fair, did go so far as to directly accuse Asus of telling lies, faking results, and generally screwing the consumer over.

Gigabyte just couldn't let things lie, however: in a response to Asus, the motherboard manufacturer claimed it had done nothing wrong and would defend its claims, which allegedly came of a battery of tests on the Asus EPU technology. With the bluff of legal action called, it seemed that the playground name calling might finally be over.

Sadly, Asus has jumped right back into the fray with a press release which “condemns the defamatory and false accusations raised by Gigabyte.

Claiming that their rival made “false accusations against Asus motherboards' EPU features and the quality of [their] motherboard components,” the company has actually gone ahead and put its money where its lawyers are: the motherboard manufacturer has made an official complaint against Gigabyte to the Fair Trade Commission of Taiwan, and filed a defamation lawsuit to silence its competitor and to seek punitive damages.

Interestingly, the case against Gigabyte doesn't actually hinge on the EPU technology at all: rather, the accusation of defamation comes from a photograph used in an anti-Asus propaganda slideshow which claimed to show an Asus product in which the capacitors had failed explosively – a failure mode not entirely uncommon a few years ago, due to a faulty electrolytic being used by the vast majority of the computer industry.

Asus claims that it has done some research into this particular picture, and concludes that the damaged components actually form part of a third-party VGA card and are nothing whatsoever to do with any Asus product. In the suit, Asus claims this action of “misrepresenting a third party product to be an Asus product is truly defamatory and clearly outside the realm of decent competition.

While taking a photo of a damaged graphics card and putting it on a presentation about how crappy your competitor's motherboards are is a trifle misleading at best, fans of Gigabyte will be quick to notice that the claims of defamation do not make mention of the efficacy or otherwise of the Asus Energy Processing Unit. Aside from a brief puff piece at the end of this latest press release – which claims the technology forms part of the “world's first intelligent energy-saving motherboard” with an EPU which “dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading” in order to “achieve the best user experience in terms of both performance and energy savings,” – the claims centre around misrepresented images and general name-calling, not around Gigabyte's claims regarding the technology itself.

Regardless, fans of both companies will be hoping for this issue to be resolved as soon as possible – if only so they can both get out of the playground and back into the R&D lab.

Anyone here hoping Asus sticks it to Gigabyte with the lawsuit, or do you think the company is just sore because Gigabyte thinks its technology is better? Share your thoughts over in the forums.

22 Comments

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bowman 28th May 2008, 12:30 Quote
Pathetic.

I wasn't planning on to begin with but I'll make sure not to buy Gigabyte OR Asus mobos next time around.

So-called 'tier 1' manufacturers bundle loads of crap and charge a premium, who needs that.. Who needs linux on the board, an 'environmental engine' that doesn't really work, a heatpipe jungle, 'crazy cool', all this crap? No thanks.
mmorgue 28th May 2008, 12:39 Quote
Complete loss of respect for both companies now.

But has any independant hardware reviewers done tests on Asus' power saving setup? Can anyone else corroborate what Gugabyte are saying?
Fod 28th May 2008, 12:46 Quote
i smell a bit feature!
liratheal 28th May 2008, 12:52 Quote
I lol'd.

Waahmbulances and slaps all around for being so pathetic and childish.
Denis_iii 28th May 2008, 13:13 Quote
waste of money, waste of time, I just don't care. Just make descent solid products, provide excellent support and shut up.
[PUNK] crompers 28th May 2008, 13:20 Quote
jeez this is nearly as stupid as the intel/nvidia saga

maybe they should concentrate on making mobos rather than creating a tech soap opera.

having said that GIGABYTE FTW!!!11111
Burnout21 28th May 2008, 14:17 Quote
gigabyte for the win, hate ASUS, iv never got on with there crap products!
xalek 28th May 2008, 14:31 Quote
This is just great fun! Nice to know that no-one ever grows up, makes us Uni Students look mature!

Have used products from both parties, never had a problem with either of them (Using gigabyte at the moment mind you).

Wonder if anything positive/constructive comes out of this playgropund brawl.
TheoGeo 28th May 2008, 14:39 Quote
oh dear... They are both great manufacturers and have probably each lost a lot of respect due to this petty, childish behavior.

Like most here, I've used products from both companies and had trouble with neither. MSI on the other hand I will always have a hatred for.
[USRF]Obiwan 28th May 2008, 16:14 Quote
And now even the fanboys are starting a war. hilarious!
HourBeforeDawn 28th May 2008, 16:27 Quote
ehh my next motherboard purchase was going to be foxconn for my intel setup and msi for my amd setup so ya these two can keep fighting lol Im sure the rest of the competition is popping popcorn and loving it.
D3s3rt_F0x 28th May 2008, 18:08 Quote
Quote:
Originally Posted by bowman
Pathetic.

I wasn't planning on to begin with but I'll make sure not to buy Gigabyte OR Asus mobos next time around.

So-called 'tier 1' manufacturers bundle loads of crap and charge a premium, who needs that.. Who needs linux on the board, an 'environmental engine' that doesn't really work, a heatpipe jungle, 'crazy cool', all this crap? No thanks.

If you dont like it dont buy it im sure this argument dosnt come into it.
Quote:
Originally Posted by HourBeforeDawn
ehh my next motherboard purchase was going to be foxconn for my intel setup and msi for my amd setup so ya these two can keep fighting lol Im sure the rest of the competition is popping popcorn and loving it.
Quote:
Originally Posted by Story
Regardless, fans of both companies will be hoping for this issue to be resolved as soon as possible – if only so they can both get out of the playground and back into the R&D lab.

Why? Do you think when the press and law divisions of the company engage drive the R&D side hits the brakes?
johnnyboy700 28th May 2008, 19:56 Quote
Huh, sounds like a push me, shove you, handbags at five paces hissing fit thats been allowed to get out of hand and as usual the corporate lawyers are circling like sharks attracted by the smell of blood. Only this time it money they're haemorraging and it'll probably be followed up with a counter-suits, appeals, yadda, yadda, yadda..... It could go on for years.

I agree with the above, d'you really want to let a hissy fit between two companies decide what product you buy? I've always bought Asus MB's and unless their product quality takes a nose dive I will continue to do so. Sheesh if we all took the huff every time companies did something like this we'd run out of people to buy our kit from pretty quick, they are ALL capable of this kind of petty behaviour with Creative being the most recent example when they publicly went after the guy who modded their drivers and then had to back down.
PhenomRed 28th May 2008, 22:41 Quote
why does everyone keep saying that asus are crap? i've had 3 asus motherboards in the last 4 years, and the only problem i've had is recently the on-board sound is playing up a bit. though this whole thing is kinda funny.
[PUNK] crompers 28th May 2008, 23:34 Quote
I've had one asus board and had nothing but problems with it, i've also had 2 gigabyte boards with not a hitch

not saying this is the general state of play just my experience
DXR_13KE 29th May 2008, 00:29 Quote
didn't asus and gigabyte make a daughter company?
Cthippo 29th May 2008, 01:32 Quote
Does anyone else hear the announcer from Mortal kombat in their head "Round three, FIGHT"
knuck 29th May 2008, 01:46 Quote
damn , my two favorite manufacturers are at war. What will my inner fanboy do ?
mvagusta 29th May 2008, 03:23 Quote
To me that's like audio amp manufacturers sueing one another for claiming that one brand of amp makes more power than another brand of amp. They all have different ways of measuring power, the resulting performanse claims of way too many electronic devices are often nothing more than martketing bull.

This kind of stuff just makes pc's look trashy & mac's come off looking even more classy.
Woodstock 29th May 2008, 04:43 Quote
ive been happy with my asus laptop and ive got a gigabyte motherboard (that was second hand) thats been going strong for the 3 years ive had it, wouldnt be streach to say its 5-6 years old (socket a, agp ftw), ill buy a product on its merits and not company politics (exemption being creative and msi)
japp 29th May 2008, 08:33 Quote
As a customer, what I care is that which product would accord with my requirement.
But in this war between Gigabyte and ASUS. I want to say that Gigabyte have “cut off his nose to spites his face”.
When he ues a manipulated picture of burst capacitors to smear ASUS, he lost his credit standing. If that, how could I still believe the testing data he showed?
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