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Asus responds to Gigabyte 'disinformation'
Author: Gareth HalfacreePublished: 21st May 2008
The spat centres around claims by Gigabyte that the EPU technology, as used in the P5E3 Premium motherboard pictured, is fake.
According to an article over at ExtremeTech, Asus's motherboard division is seething over comments made by rival Gigabyte regarding the company's Energy Processing Unit, a power management chip that the company claims can cut the power usage of an idle CPU by up to eighty percent – an innovation the company is keen to trumpet as “an ASUS exclusive hardware implementation.”
Gigabyte isn't buying in to the hype, however. The main salvo in the battle between the two has been fought in a slide show marked “Confidential Documents: Not for Distribution” that somehow found its way on to tech sites including Tom's Hardware, in which a Gigabyte technical team branded the EPU a “fake,” claimed all the energy savings are “pure software based, not hardware,” and accused the company of “cheating end users!”
Gigabyte's presentation goes on to ask “how can you believe it? Everything [Asus] say are lies.”
Clearly, Asus isn't going to take such accusations lying down. The company has announced that the claims of its rival, referred to as “a certain Taiwanese Motherboard Manufacturer” are “false” and have “given rise to false information being communicated in both the mainstream media and technology channels.” The company goes on to say that their investigation has revealed that “this company in question made use of a sponsored gathering of local and international media to deliberately spread information that we consider both untrue and without credible verification.”
Although no such moves have yet been made, the company is “[reserving] the right to take legal action against any individual, organization or corporation which creates or spreads such rumours.” To be fair to Asus, Gigabyte could perhaps have been a little more circumspect and cut the presentation short of outright accusations of impropriety, no matter how much the company may believe them to be true.
Who do you fancy in the name-calling battle of the giants – Asus, or Gigabyte? Share your thoughts over in the forums.
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Agreed...
Sort of like how trying to download Asus drivers from their website often come in at a blazing 24kB/sec...
<sigh>
Reminds me of the kind of fights that happen between friends when they're drunk. You know, where they're all angry, and then after a few punches they're back to how they were before hand.
Asus hardware is nice, well specced but the support is shockingly bad. Too early to tell what Gigabyte is like but its a good sign that i've not had to use their support....
They should focus on making sure there products are better.
Gigabyte's next responce should just be "Your Mum"
The thing is - it seems to have worked. Both companies are being talked about all over the place (at least in tech-circles), just because of this little petty squabble. It goes back to the old adage of "Any publicity is good publicity".
Gigabyte were playing with fire a little bit there. Stating a competitor may have made a mistake / is inaccurate in an aspect of their business is fair enough (as long as its true) - but surely writing things like "How can you expect to believe them? Everything they say is a lie! They are the ultimate purveyors of filth, and should be banned from procreation! Damn them all! I hope Lucifer himself uses their headquarters as his new toilet!" - is that not a teensy-weensy bit Libellous?
You, sir, should be nominated as Gigabyte's next marketting director.
+1
just go ABIT!
check their forums to see how dedicated their staff members are!
(answer: more than other companies!)
what about asbyte?
(get it ass-bite? eh? eh?)
We urge Asus to rescind their appalling product naming convention, and instead use a more accurate and precise description. May we suggest renaming the boards to 'Non politically biassed random conglomerate of peoples and entities who happen to enjoy playing video games, acknowledging the system may be used for other tasks unrelated to electronic entertainment' boards."
</reducto ad absurdum>
Predicted Asus comeback?
"I know you are, you said you are, but what am I?"
Because you forsaw a childish argument between GB and Asus? Strange reason to go MSI imo...jk jk of course. I've used Asus, GB and Abit in a number of different builds, all of them are really nice, I've personally never had problems with GB boards so I prefer those though.
That made me smile inside. They need a budget, integrated graphics version called "Republic of Office Workers" or would that be dictatorship, I dont know.
Banter aside, I love it when companies get like this, it reminds me that no matter how big a company gets, they somehow still manage to be no more mature about things than me about 5 years ago when someone proved me wrong.
I have to say I've had good support from gigabyte, and i run a gigabyte mobo and used to have an old gigabyte 6600gt. i emailed them and within a day or two i got a decent response that resolved issues, not some half assed copy and paste job.
kudos to gigabyte.
That being said i think they are both taking this a bit far.
i mean they are both good products.