Multiplayer mech-shooter game Titanfall is to be joined by its own live action series.
Playfight has previously done work on Call of Duty live-action content.
In a collaboration between developer Respawn Entertainment and Playfight, Titanfall: Free the Frontier will build on the Titanfall universe.
The content will be launched tomorrow alongside the game's North American launch. Titanfall will be launching in the UK on Thursday.
'Titanfall is set in a rich near future universe with visceral, epic battles with Pilots and their Titan companions,
reads the announcement site. 'We wanted to partner with Playfight, who has a history of delivering movies that meld gameplay, live action and stellar CG into truly entertaining media, for Titanfall.'
Playfight has previously worked on Video Game High School and Call of Duty: Operation Kingfish. The production house specialises in visual effects, animation and motion graphics.
Video games have increasingly been experimenting with this sort of cross-media project. A live action series, Forward Unto Dawn, was used to support the launch of Halo 4 in October 2012 and proved a successful method of promotion.
Other games have also received anime or comic book treatments while Hollywood has also turned its attention to several successful game franchises, most recently Minecraft
and The Last Of Us
Titanfall from Respawn Entertainment, a studio formed of several ex-Call of Duty developers, is proving to be a highly anticipated title and has already garnered positive press from its beta rounds. The game was originally intended as an Xbox One release title but along with several other next-gen titles such as Watch Dogs, its delay was put back several months.