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Activision plan to release cutscenes as movies

Activision plan to release cutscenes as movies

Activision is considering spinning game cutscenes off into separate pay-to-view movies.

Activision is planning to roll game cutscenes out as game-based movies within the next five years, according to comments made by Activision boss Bobby Kotick.

The comments came at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California, where Kotick referred to Starcraft 2's hour-long cutscenes as an example, according to Eurogamer.

"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship, - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said.

"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."

StarCraft 2 may be a faulty example in other ways though - Blizzard has said before that it has key talent in mind for a possible StarCraft 2 movie.

Let us know your thoughts in the forums.

60 Comments

Discuss in the forums Reply
ffjason 16th September 2010, 10:43 Quote
Wow Activision are clearly no longer in it to create games but to rip off gamers instead. Well done Activision, you've just lost a lot of respect.....

If its not enough that you charge £30-40 for a new game but to then charge another £15-20 to the same users to watch cut scenes, which they've already paid for mind you, is just ridiculous. What ever happened to bonus content being provided for free....
Dead4life 16th September 2010, 10:46 Quote
"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience"

'There will come a time when we act like the whores we are' more like.

Get out Activision, you're the pits when it comes to likeable companies.

Its like me going to see a film, but having to pay everytime the possibility of a comedy one-liner comes up.
I expect those for free.
Benneb- 16th September 2010, 10:46 Quote
Yikes! $20-$30 for a film?
How much does a cinema ticket or DVD cost over there!?
Quote:
...and let them consume it directly through us instead of through theatrical distribution.
So cut out the middle man and jack the price up 100%?
Jaffo 16th September 2010, 10:48 Quote
Quote:
"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship, - and say to them, 'Would you like to have the StarCraft movie?... We'd like to make (it) available to you at a $30 or $20 price point"

I believe they would just tell you to **** off Bobby.
Kiytan 16th September 2010, 10:49 Quote
wow, i mean, i get the concept (and its not an overly horrible concept) But you think they would word it in a way that doesn't make them sound like the biggest asshole whores...
mclean007 16th September 2010, 11:00 Quote
$30 or $20?? Hahahahaha. Ha.
Skippylee 16th September 2010, 11:01 Quote
what a load of rollocks
liratheal 16th September 2010, 11:07 Quote
You know, this has already been done (admittedly by an amateur) with MGS4.

I quite enjoyed the six hours of cut scenes (three two hour blocks). Even without the game play, it was an enjoyable experience.

No, I wouldn't be buying it off Hacktivision, but hey. Be a nice extra to include in the special edition or what have you.
scott_chegg 16th September 2010, 11:09 Quote
Hmmmmmmmmmmmmmmmmmmm.
Unknownsock 16th September 2010, 11:13 Quote
Am i mistaken or does he actually mean we have to pay extra to see 'IN-GAME' movies that should already be in the game?
Or does he just mean game movies? ..
Memnoch-fr 16th September 2010, 11:17 Quote
Kotic just gets better and better. First 20-30$ to see the cutscenes in one go. To this I think Jaffos answer is the best.

But seeing what Kotic felt would be good for MW2, all cutscenes will probably end up being DLC so 60-70$ a game, and another 20-30$ to fully understand what is happening.
liratheal 16th September 2010, 11:18 Quote
Quote:
Originally Posted by Unknownsock
Am i mistaken or does he actually mean we have to pay extra to see 'IN-GAME' movies that should already be in the game?
Or does he just mean game movies? ..

The way it reads to me is;

He wants to package the cut scenes to sell on their own, not to remove them from the game.
Fractal 16th September 2010, 11:31 Quote
Bet they'll complain loudly when everyone pirates it and no-one pays the arm and a leg they demand to see it legitimately. Screw you Activision, I don't like being exploited.
NickCPC 16th September 2010, 11:33 Quote
Kotick is completely losing it. Focussed businessman, yes. Out of touch with reality and what your audience will be willing to pay? Beyond any normal human being.
Singularity 16th September 2010, 11:52 Quote
So... we've effectively come full circle. From movies, to FMV videos in game, to CRAPPY FMV videos in game, to crappy CGI, to slightly shinier CGI to movies?
V3ctor 16th September 2010, 12:08 Quote
LOL... What are they smoking?
bigsharn 16th September 2010, 12:27 Quote
Quote:
Originally Posted by V3ctor
LOL... What are they smoking?


I don't know, but I want some :)
BRAWL 16th September 2010, 12:34 Quote
Oh my actual christ.

So not only are they scamming us all out of buggy, out-dated, console-ported games for £45... but now you want to charge us £20 to watch cutscenes?!

Activision... what happened to you? You used to be cool....
mecha. 16th September 2010, 12:42 Quote
Quote:
Originally Posted by BRAWL
Oh my actual christ.

So not only are they scamming us all out of buggy, out-dated, console-ported games for £45... but now you want to charge us £20 to watch cutscenes?!

Activision... what happened to you? You used to be cool....

They got rich!
dangerman1337 16th September 2010, 12:45 Quote
I think what Warren Spector said a while back about games coming cinematic .
Bazz 16th September 2010, 12:54 Quote
Needed a good laugh today, and this will do just fine.
eddtox 16th September 2010, 13:05 Quote
Errrm... No.
perplekks45 16th September 2010, 13:05 Quote
I had a chuckle... then I cried... then I remembered I stopped caring about them or taking them seriously a long time ago.
cgthomas 16th September 2010, 13:09 Quote
? the lastest blockbuster anyone? Call of Duty 4,5,6,7 + starcarft + wow + tony hawk Movie
djab 16th September 2010, 13:18 Quote
It kind of already exists:
Blizzard Entertainment DVD Collection (Cut scenes for Diablo II Warcraft III and Starcraft)
http://www.amazon.com/Blizzard-Entertainment-Collection-Warcraft-Starcraft-Pc/dp/B00006SG4T

I am not sure but these may have been part of the collector edition of a previous game (may be the collector edition of WoW... I can not remember).

They should at least propose some kind of HD remastering (or what ever comes next) when selling this kind of products.
But I think it should be provided as free dlc to people who bought the original games (at least the collector editions of the games).
Things like collector editions of a sequel containing remastered cut scenes of the previous game are not too bad either (also including those of the actual game is better).

Selling that at the said prices is stupid. Coming from Kotick, it does not surprise me at all...
javaman 16th September 2010, 13:20 Quote
Why don't they just make CGI based films and leave making games alone. They're bad enough at the latter that walking away will do the industry a favor!
mrbens 16th September 2010, 13:29 Quote
Hour long cutscenes??? WTF!

Surely joning all the cut scenes together would be very disjointed and not make sense unless they explain all the gameplay that went on between each scene?

It would be good to show highlights of the gameplay too and show it all as one movie that explains the story and what the game was like to play for those that didn't get round to playing a certain game but wanted to know what all the fuss was about could catch up by watching the video.

Probably would be boring to watch tho if it went on too long and I wouldn't want to pay £15 to watch a game I could probably pick up in a Steam sale for £5!
Parge 16th September 2010, 13:41 Quote
Please please please, stop giving me reasons to hate you Kotick.
DeathAwaitsU 16th September 2010, 13:42 Quote
So how long before someone just uses fraps to record them all, stitch them together in premiere and release it on the net?

I would, if my lappy could actually keep a constant framerate on the bloody game :/
B1GBUD 16th September 2010, 15:01 Quote
What a delude piece of crap...
SaNdCrAwLeR 16th September 2010, 15:05 Quote
when they say capitalize on their clients...
seriously? 60 euros for a 2 year old game is not capitalizing on em? :o
paisa666 16th September 2010, 15:14 Quote
Quote:
Originally Posted by mrbens
Hour long cutscenes??? WTF!

Surely joning all the cut scenes together would be very disjointed and not make sense unless they explain all the gameplay that went on between each scene?

It would be good to show highlights of the gameplay too and show it all as one movie that explains the story and what the game was like to play for those that didn't get round to playing a certain game but wanted to know what all the fuss was about could catch up by watching the video.

Probably would be boring to watch tho if it went on too long and I wouldn't want to pay £15 to watch a game I could probably pick up in a Steam sale for £5!


At least read the topic before complaining!!!

its not joining cutscenes together, they want to make hour-long cutscenes for comming games, and sell them to you at a terrible price like if they were Hollywood movies. LIE IF THEY WERE EVEN ANY GOOD AT MAKING MOVIES!!
Fanatic 16th September 2010, 15:15 Quote
Yet another attempt to extort cash out of its customer base - first thing they gotta do is make some cut scenes worth watching 'packaged up'... But why anyone would be willing to part with $20 or $30 for something like this is beyond comprehension.

Man's delusional...
general22 16th September 2010, 15:27 Quote
I would definitely like to see a Starcraft movie but er not just a bunch of cutscenes re-enacted or most likely with Activision cutscenes ripped straight from the game.
BlackMage23 16th September 2010, 15:33 Quote
Bobby Kotick is the worst thing to happen to the industry, and is the reason I did not buy Starcraft 2, I will not buy any game with Activision's name on it, and sales numbers are the only thing he clearly understands.
ThunderBob 16th September 2010, 15:42 Quote
The idea sucks.

You can see Activisions greedy hand in everything. Just look at Blizzard.
GiantStickMan 16th September 2010, 15:46 Quote
Correct me if I am wrong but isn't that kinda similar to some forms of machinima, like the one for Anachronox a few years ago where the cutscenes were strung together to make a movie? Still think it's a bit strange charging for cutscenes in that way, it'd be a better idea including it as part of a special edition etc but I guess there is a lot less profit for them in that.
Tsung 16th September 2010, 15:50 Quote
He's missing a trick here, what they should do is charge $20 - $30 for the ability to skip intros and cutscenes in games. To ensure those who did not pay watch (instead of letting it play and doing something else), have a quick multichoice question at the end of the cutscene. Get one question wrong and it will replay the whole cutscene.
mrbens 16th September 2010, 16:17 Quote
Quote:
Originally Posted by paisa666
Quote:
Originally Posted by mrbens
Hour long cutscenes??? WTF!

Surely joning all the cut scenes together would be very disjointed and not make sense unless they explain all the gameplay that went on between each scene?

It would be good to show highlights of the gameplay too and show it all as one movie that explains the story and what the game was like to play for those that didn't get round to playing a certain game but wanted to know what all the fuss was about could catch up by watching the video.

Probably would be boring to watch tho if it went on too long and I wouldn't want to pay £15 to watch a game I could probably pick up in a Steam sale for £5!


At least read the topic before complaining!!!

its not joining cutscenes together, they want to make hour-long cutscenes for comming games, and sell them to you at a terrible price like if they were Hollywood movies. LIE IF THEY WERE EVEN ANY GOOD AT MAKING MOVIES!!

Yeah, I read it thanks. Joining any cutscenes, whether hour long or not, will still not make sense without knowing what happened inbetween each of them...and who wants to watch an hour long cut scene?
Sloth 16th September 2010, 16:46 Quote
I'd be downright scared for his mental health if I was his family or friends.

The local theater is $9.50 for a film, $6.50 for a matinee. Why would someone pay three times that just to watch cutscenes? It's disgusting.
knuck 16th September 2010, 17:24 Quote
We hate Gabe Newell for being an idiot but he's actually an angel compared to that asshole
Skiddywinks 16th September 2010, 17:58 Quote
After playing Warcraft 3, and recently Starcraft 2, my desire for a feature length, CGI movie based in one of these universes (preferably SC) has hit its peak. Having said that, it would have to be the Blizzard team that does the CGI in the games making the movie, and it would have to be something that is not covered in the game(s). For example, a full CGI movie of any of the Stracraft books, handled by Blizzard, and sold for a fair price would be epic.

Everything I just read sounds retarded though. $20-$30? For CUTSCENES?! WTF!
Madness_3d 16th September 2010, 18:24 Quote
If ever I wondered why I was falling out of love with gaming :-(
PQuiff 16th September 2010, 19:04 Quote
"Piracy is our only option."
— Jane Austen (Sense and Sensibility)
Waynio 16th September 2010, 19:39 Quote
LOL I'm glad I'm not a fan of game cutscenes, heck I would honestly prefer if game devs scrapped cutscenes & replaced them with comic strip pieces that are skippable to lower production costs & game prices or put the money into innovative new game styles, I'm getting a bit bored with standard gaming lately.

Here's what I would like to see happen to game cutscenes as a standard, keep cutscenes but make them highly interactive like heavy rain on ps3 & whatever decisions you make at each cutscene it alters the story creating many alternative routes to the endings, I've had enough of 1 route games.

I'm seeing less & less reasons to play through a completed game for a second time which really devalues a game if it has no replayability, I love a good action/adventure game but it could do with a nice breath of fresh air.
TSR2 16th September 2010, 20:00 Quote
The only game I think that would work for is Doom, simply because the film was so awful :/ Besides, won't people simply copy the cutscenes from the game files if they really want to bore their friends?
DarkLord7854 16th September 2010, 20:55 Quote
Can Activision just roll over and die already? This is becoming ridiculous.
AsSuLuTo 16th September 2010, 21:29 Quote
It would be interesting given the high quality of some of the SC2 cut scenes, however Kotick can go and eat a bowl of dicks after this...

"...for whom we have their credit card information..."

This alone makes me trust Activision even less.
Pete J 16th September 2010, 21:37 Quote
http://i297.photobucket.com/albums/mm232/mintkiller/facepalm.jpg
Quote:
Originally Posted by AsSuLuTo

"...for whom we have their credit card information..."

This alone makes me trust Activision even less.
Exactly
knuck 16th September 2010, 22:45 Quote
Quote:
Originally Posted by AsSuLuTo
It would be interesting given the high quality of some of the SC2 cut scenes, however Kotick can go and eat a bowl of dicks after this...

"...for whom we have their credit card information..."

This alone makes me trust Activision even less.

Is the guy actually a good business man ? From that quote alone he looks more like the luckiest son of a bitch alive whose job he won in a cheap radio contest
oops_jo 17th September 2010, 01:13 Quote
Let me get this straight. The guy is saying one of two things:

1) The game will come with the cut scenes, but they'll charge you to stitch them all together. Perhaps the paid cut scenes will be longer or more elaborate? For 3 times the price of a real movie? How many people would actually pay $3 for that, let alone $30? Five? Maybe six?

2) The game will come without any cut scenes, and you'll have to pay to see them. Those are the in-game scenes we're talking about. As in, you kill a boss, and you get an NES style ending with a flashing "Congratulation you saved the princess", unless you want to pay to see the ending? Can he really mean it this way? Can anyone be so short-sighted? How can someone in his position be so horrible at business?
runadumb 17th September 2010, 06:32 Quote
The idea is kinda understandable but the price is beyond belief. My god this man is insane. Then again people do stump up alot of cash for the stuff they put out.
The_Beast 17th September 2010, 06:49 Quote
I'd pay to skip some of the cut scenes,




ohh ****, that will be there next big idea
Xir 17th September 2010, 08:17 Quote
The lack of sense of reality of some people...unbelievable.

The IDEA is great though*, I'd watch it. But Nooo-Nay-Never at that price point :D

*Heck I've got the cutscenes of "Privateer 2" with a very young clive owen:D
Cthippo 17th September 2010, 10:39 Quote
I could see paying a buck for this, but $30? Forget about it.

The really annoying thing about this is that they're not even trying to add value, just to find a way to rape the customer out of more money. Also, why would someone who has already bought the game want to pay extra for the cutscenes. Wouldn't the target market be people who might buy the game and want to see what it's all about?
perplekks45 17th September 2010, 11:01 Quote
Quote:
Originally Posted by oops_jo
..., unless you want to pay to see the ending? Can he really mean it this way? Can anyone be so short-sighted? How can someone in his position be so horrible at business?
DLC works great for publishers & developers, doesn't it? So why not find more "extra" content that people will pay for?

They're about to push their luck but if they just get 5% of "their" fan base to pay for it... PROFIT!!!!
Phil Rhodes 17th September 2010, 11:48 Quote
Bear in mind these people aren't really talking to the likes of us. They're talking to the financial markets, who'll see that Activision have a New! Innovative! and On-Line! business model they're going to try and apply, and to quote a famous movie, Bobby's stock will go up a quarter of a point. It barely matters whether it's actually going to work.
Xir 17th September 2010, 11:51 Quote
Quote:
Originally Posted by Phil Rhodes
Bobby's stock will go up a quarter of a point. It barely matters whether it's actually going to work.

Good point sadly
ZERO <ibis> 17th September 2010, 23:08 Quote
On that point I find it funny how these same investors let alone the rest of the world are surprised when these investments fail and the over inflated econ falls off a cliff.
azrael- 18th September 2010, 01:11 Quote
Would someone please start beating some sense into Bobby Kotick already? That man seems to completely have lost the plot!

I sometimes wish Activision would just have gone under, or rather, stayed under, instead of this deranged, money-grubbing and vomit-inducing shade of its former glory.
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