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Ubisoft to make lots more franchise games, sequels

Ubisoft to make lots more franchise games, sequels

Ubisoft has said it will invest heavily in existing franchises, rather than original titles, in the future.

Ubisoft CEO Yves Guillemot has revealed another part of the company's plan for the future on top of the new DRM solution, promising that the French publisher and developer will be investing heavily in existing franchises and sequels in the future.

"Our clear goal today is to come more regularly with our top brands," Guillemot told investors in a conference call covered by IGN.

Ubisoft is keen to reduce the previously long delays between instalments for franchises such as Driver, Splinter Cell and Ghost Recon. "We believe we can launch them more often without risk of brand fatigue," said Guillemot.

Ubisoft was clear that it wasn't going to stop developing original titles completely, with both RUSE and I Am Alive still in development at the moment, but implied that it will be funnelling a lot of resources towards existing franchises.

Multiplayer is a part of the plan too, by the sounds of it - even the next Assassin's Creed game will feature a multiplayer portion.

"We've made big investments to make sure all of our brands could become multiplayer," Guillemot explained. "We're coming out with Driver, Splinter Cell, Assassin's Creed and Ghost Recon, which will all have multiplayer."

Let us know your thoughts in the forums.

17 Comments

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flipdart 10th February 2010, 14:10 Quote
dog bites man, really.
AngusW 10th February 2010, 14:12 Quote
Lol driver, thats a name i havent heard in a while. There hasnt been a good one since the original playstation/pc releases!
PureSilver 10th February 2010, 14:23 Quote
I was gonna say, they still make Driver games? Why?
bodkin 10th February 2010, 14:25 Quote
Next HAWX game?
licenced 10th February 2010, 14:52 Quote
Why oh why is multiplayer being forced into every single game? I don't have sales figures so can't compare, but do games with a multiplayer component always sell better? I would rather the devs concentrate on the single player portion of the game and just introduce multiplayer where it will actually bring something new to the table instead of the same old game types we've had forever
SteveU 10th February 2010, 15:05 Quote
If someone from the Ubisoft PR team reads this post can you pleas tell your management to get their fingers out and launch the new Splinter Cell game NOW!!! It's my favourite game series and the constant release date pushbacks are making me want to cry.

Rant over,
Steve
cjmUK 10th February 2010, 16:07 Quote
It's like EA all over again.

Following on from Assassin's Creed 2 will be Assassin's Creed 2011, then Assassin's Creed 2012... 2013... etc...

A little extra polish each year, a little change to the game... and milk a gullible buying public again and again.
pcnerd 10th February 2010, 16:11 Quote
just hope that the sequels should properly complement the predecessor and not just some f***ed up-crappy-rushed sequels to make more moolah
[PUNK] crompers 10th February 2010, 17:06 Quote
exactly cjmUK, they have become what EA were a couple of years ago. TBH Activision just says "naff" to me nowadays. maybe they'll sort they're heads out when everyone eventually stops buying the same IP's because they've squeezed every last bit of money out of them
sheninat0r 10th February 2010, 17:32 Quote
Quote:
Originally Posted by licenced
Why oh why is multiplayer being forced into every single game? I don't have sales figures so can't compare, but do games with a multiplayer component always sell better? I would rather the devs concentrate on the single player portion of the game and just introduce multiplayer where it will actually bring something new to the table instead of the same old game types we've had forever

Hopefully they bring out more Dragon Age and Mass Effect too...
cjmUK 10th February 2010, 17:36 Quote
Quote:
Originally Posted by sheninat0r
Hopefully they bring out more Dragon Age and Mass Effect too...

Really? I hope they bring out different games that are as good as DA:O and ME but with new ideas.
erratum1 10th February 2010, 17:46 Quote
Multi-player can be fun, but i do like a good single player experience with a good story and characters. I tend to give up on the multi-player due to the rudeness of the people that play online. Bunch of spoilt brats that can't stand not winning !!
Raptorkid 10th February 2010, 19:02 Quote
"Our clear goal today is to come more regularly with our top brands,"

Does no one else think that could've been phrased a little better?
Aracos 10th February 2010, 19:51 Quote
Quote:
Originally Posted by Raptorkid
"Our clear goal today is to come more regularly with our top brands,"

Does no one else think that could've been phrased a little better?

OMG that whole sentence is win!
shanky887614 10th February 2010, 21:23 Quote
Quote:
Originally Posted by cjmUK
It's like EA all over again.

Following on from Assassin's Creed 2 will be Assassin's Creed 2011, then Assassin's Creed 2012... 2013... etc...

A little extra polish each year, a little change to the game... and milk a gullible buying public again and again.

assasins creed is suposed to be a trilogy so im not quite sure about this but it wouldnt suprize me
Mentai 10th February 2010, 21:57 Quote
The next Assassin's Creed game features Ezio in Rome. So it's more Assassin's Creed 2 - Revisited. Assassin's Creed 3 will come later. This way they have the yearly model AND a trilogy! Yay brand fatigue :)
cjmUK 10th February 2010, 23:22 Quote
Quote:
Originally Posted by shanky887614
assasins creed is suposed to be a trilogy so im not quite sure about this but it wouldnt suprize me

Change the name of the protagonist, change the city (and thus the textures etc), relaunch as Assassin's Creed X + 1... rinse and repeat.

It's a licence to print money.
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