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World at War DLC has made $70 million

World at War DLC has made $70 million

Activision has made nearly $70 million USD just through sales of map packs for Call of Duty: World at War.

Activision is making a killing on downloadable content it seems, with Call of Duty: World at War alone having made almost $70 million from sales of map packs alone according to Gamasutra.

The $70 million figures comes from a detailed analysis of NPD sales figures for the game as part of an effort to work out how much the average American has spent on the game.

There are three map packs available for Treyarch's Call of Duty: World at War, with each one priced at $10.

Collectively the trio of DLC has sold more than 6.5 million copies as of August. Over half of World at War's 11 million sales were made in the US too, with Gamasutra finally concluding that the average fan had spent around $65 USD on the game.

Obviously Modern Warfare 2 will follow suit then, with some MW2 DLC already hinted at and said to be in development before the game has even launched.

It's probably not too cynical to suggest that the roll-out of IWnet for Modern Warfare 2 is part of an attempt to make PC gamers more reliant on DLC for new content too, by trimming out some mod support and all dedicated servers.

Let us know your thoughts in the forums.

25 Comments

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Krikkit 22nd October 2009, 12:30 Quote
Holy crap. $30?! Is that the same stuff we got on PC for free? Because neither of the map packs were worth more than a cursory glance imo.
Thedarkrage 22nd October 2009, 12:32 Quote
I would never pay for map packs and that's why I'm a PC gamer not a xbox 360 playing bran-dead cash cow lol
thom804 22nd October 2009, 12:35 Quote
IW and Activision can seriously go to hell if they think this marketing strategy is going to work on any self respecting PC gamer. But oh ok, they don't care because the console mongs will still pay through the nose for mediocre content.
cgthomas 22nd October 2009, 12:49 Quote
I don't see how IWNet will force people to buy new content, will it suspend accounts if no DLC is purchased?
You could've done the same with dedicated servers instead. Still support ded servers and release packs for money. Sooner or later all PC players will buy it and still play on ded server
Centy-face 22nd October 2009, 13:02 Quote
I think you mean each DLC costs $10 dollars $30 is just over half what the entire game cost.

I thought the map packs for WaW were great, being on PC they were free though, but not worth laying down cash for really not when the same thing could be accomplished through mods. Although I do have to admire Treyarch for how they supported the PC version it didnt take nvidia throwing money at them to release the packs for free and they have a far better relationship with the community.
Deact 22nd October 2009, 13:03 Quote
Quote:
Originally Posted by cgthomas
I don't see how IWNet will force people to buy new content, will it suspend accounts if no DLC is purchased?
You could've done the same with dedicated servers instead. Still support ded servers and release packs for money. Sooner or later all PC players will buy it and still play on ded server

Simple is the answer. Using the choosen method that if the person you wish to play with has said DLC and you don't the likelyhood that the game will just say "You do not have the required content to join" and kick you back out to whatever search method you have to use to find a game in the first place. The more people that buy into the DLCs, the more this happens forcing you to buy the DLC simply to play the game. This has worked wonders on the console games and clearly IW/ Activision are hoping for a similar response on the PC for COD:MW2 if WaW is any model to go by.

Edit: Also explains the lack of caring about modders as it will limit the amount of available maps so once your sick of how ever many they include in the game basic (not many i'm guessing based on CoD:MW orginal maps) then there is no alternative but to either stop playing or reach for the wallet for the DLC just to expand the "multiplayer experience". Well that's my thoughts on it now, maybe a little too cynical but a lot seems too true following these little bits of news on after the other.
Tris 22nd October 2009, 13:05 Quote
and there lies the real reason behind the consolification of modern warfare 2.
CardJoe 22nd October 2009, 13:07 Quote
Quote:
Originally Posted by Centy-face
I think you mean each DLC costs $10 dollars $30 is just over half what the entire game cost.

Right you are - corrected!
mrplow 22nd October 2009, 13:15 Quote
I don't see why everyone is so up in arms about paying for DLC. It will happen to all PC games soon enough - where is the financial sense in releasing additional game content for free? *Maybe* it will persuade more people to buy the original but that seems fairly unlikely, it's mainly going to affect the people who already bought the game.

I guess the worrying idea is will they leave stuff out on purpose then release it later. Well, I suppose we just have to hope not. Or simply stop buying games until they put decent amounts of content in, OR reduce the initial cost of games and rake back the money through 2/3 DLC packs per title.
Gunsmith 22nd October 2009, 13:16 Quote
Quote:
Originally Posted by mrplow
I don't see why everyone is so up in arms about paying for DLC. It will happen to all PC games soon enough

like hell it will.
oatey4519 22nd October 2009, 13:26 Quote
This is the reason i returned from the dark side of the PS3..
and spent some money on a big upgrade instead.

Its getting worse as well.
Tiger Woods 10 on PS3 (i own this - don't mock) charge £5 per extra coarse..
There is about 5 at the last count..
Fifa10 is also on the same money grabbing scheme.. add ons etc..
Tsung 22nd October 2009, 13:43 Quote
Quote:
Originally Posted by mrplow
I guess the worrying idea is will they leave stuff out on purpose then release it later. Well, I suppose we just have to hope not. Or simply stop buying games until they put decent amounts of content in, OR reduce the initial cost of games and rake back the money through 2/3 DLC packs per title.

Don't the xbox360 do this already?, I'm sure in the past there have been games released with all the content on the disc, however, some of it was restricted. So you bought a basic game and then paid xbox points for a "key" to unlock the restricted content. Cannot remember what game(s) it was, but people got suspicious when they bought new DLC and it was always just a 100k download (regardless of the fact it might of been new cars, tracks, map packs, etc).

DLC is the future (for skimming money out of the punters).
hrp8600 22nd October 2009, 14:23 Quote
I will pay for DLC on pc, when they can get a game right out of the box and not need to patch it.
That was the sweetn'r for us to put up with 1/2 finished games remember,
new patch= new level's, maps , guns and fix their bug infested games. that we would play test for them and pay for the honor.
fargo 22nd October 2009, 14:55 Quote
It will be a cold day in hell when I pay for DLC I wouldn't give the greed mongers the satisfaction!!
Mentai 22nd October 2009, 14:59 Quote
Quote:
Originally Posted by mrplow
I don't see why everyone is so up in arms about paying for DLC. It will happen to all PC games soon enough - where is the financial sense in releasing additional game content for free? *Maybe* it will persuade more people to buy the original but that seems fairly unlikely, it's mainly going to affect the people who already bought the game.

Valve have stated that the sales rate of TF2 triples when they release FREE DLC, which is good for everyone. Valve earns money, community grows with more players, and everyone gets new content. The console method may be more profitable, but it is certainly one I'll never put money towards.
ZERO <ibis> 22nd October 2009, 16:54 Quote
Well they will learn the hard way the computer users are a bit more careful with their money than the console crowed. Also they will learn how quickly gamers turn on the makers of games when they think they are getting ripped off on the pc.
The_Beast 22nd October 2009, 17:51 Quote
Quote:
Originally Posted by Centy-face
I think you mean each DLC costs $10 dollars $30 is just over half what the entire game cost.

I thought the map packs for WaW were great, being on PC they were free though, but not worth laying down cash for really not when the same thing could be accomplished through mods. Although I do have to admire Treyarch for how they supported the PC version it didnt take nvidia throwing money at them to release the packs for free and they have a far better relationship with the community.


The makers of Fallout 3 did the same thing, 5 DLC at $10 each. So if you played the game and bought all the DLCs, which I think a lot of people did, they payed $100 to play.
Aracos 23rd October 2009, 04:26 Quote
Quote:
Originally Posted by The_Beast
Quote:
Originally Posted by Centy-face
I think you mean each DLC costs $10 dollars $30 is just over half what the entire game cost.

I thought the map packs for WaW were great, being on PC they were free though, but not worth laying down cash for really not when the same thing could be accomplished through mods. Although I do have to admire Treyarch for how they supported the PC version it didnt take nvidia throwing money at them to release the packs for free and they have a far better relationship with the community.


The makers of Fallout 3 did the same thing, 5 DLC at $10 each. So if you played the game and bought all the DLCs, which I think a lot of people did, they payed $100 to play.

Those people were complete idiots and brought it on themselves, as with tons of bethesda stuff the inevitable GOTY version would come out a year later with all the expansions/DLC for less than buying everything seperate.
The_Beast 23rd October 2009, 06:20 Quote
Quote:
Originally Posted by storm20200
Those people were complete idiots and brought it on themselves, as with tons of bethesda stuff the inevitable GOTY version would come out a year later with all the expansions/DLC for less than buying everything seperate.

I know, all the special editions they put out too. One came with a lunch box and bobble head (which I have) and one even came with a utterly useless Pip-boy.


I really wish they would release mothership zeta on a CD because I cannot access GFWL to download it and there is no way I'd buy the GOTY edition just for the DLC.
TESCO-Zsömle 23rd October 2009, 10:09 Quote
No one can force PC players for buyin' anithin' just because piracy. But they can try to force PC players to being Console players.

You know... Want to play this game? Console Exclussive! Want to play that?? Console Exclusive. And you can choose of pay or nothin'...

You can bet! We al can! They want our money, and they find the way to get is. Legal robbery...

That's how things works in Economic Slavery.
[USRF]Obiwan 23rd October 2009, 12:18 Quote
The last console I owned was a Atari 2600. That was the best console of all time. Ok I did not owned or played with any other afterwards. but who gives a **** anyway. I will never ever be assimilated by the console collective... unless they pay me for it.
yazooo 23rd October 2009, 12:41 Quote
What irks me is the fact that they are probably working on the DLC as we speak...probably content that is ready to go, but they decide to cut out, and charge extra for it at a later date!

Check out Op Flashpoint 2, they are releasing DLC already cheeky buggers! Must have had it waiting - unbelievable!
Star*Dagger 23rd October 2009, 20:55 Quote
Greetings,

Having spent time with game developers, the last thing most of them want is to cheat their players. Most devs want to put in comprehensive content that would almost put them out of business. The problem comes in when they are not the publisher/distributor and a bunch of corporate suits who know nothing about gaming get into the mix.

Having said that, these guys needs to get paid, so expect to see (and you already are seeing) MMOs and episodic content (HL2 anyone?) becoming more and more popular. I have no problem paying a small monthly fee or a reasonable amount for content. The fees are usually exceedingly small (15 euros a month for an mmo and less for add-ons).

If this helps keep quality high and bugs low, I am all for it, some people here want everything bug free the first time. If that era ever existed it is over, and frankly I have played very few games that were without bugs of some sort on launch day.

Yours in Reasonable Fees Plasma,
Star*Dagger
rollo 24th October 2009, 11:58 Quote
Half life 2s episodes are alot more than a map pack, I got both for £2 on steam,

unlesss the multiplayer is excellent or it's an mmo most games run outta content long before dlc is avail

Warcraft 3 is the only game I can think of that i still play since release

user community maps,
quake1-rules 25th October 2009, 03:29 Quote
Quote:
Originally Posted by Star*Dagger
Greetings,

Having spent time with game developers, the last thing most of them want is to cheat their players. Most devs want to put in comprehensive content that would almost put them out of business. The problem comes in when they are not the publisher/distributor and a bunch of corporate suits who know nothing about gaming get into the mix.

Having said that, these guys needs to get paid, so expect to see (and you already are seeing) MMOs and episodic content (HL2 anyone?) becoming more and more popular. I have no problem paying a small monthly fee or a reasonable amount for content. The fees are usually exceedingly small (15 euros a month for an mmo and less for add-ons).

If this helps keep quality high and bugs low, I am all for it, some people here want everything bug free the first time. If that era ever existed it is over, and frankly I have played very few games that were without bugs of some sort on launch day.

Yours in Reasonable Fees Plasma,
Star*Dagger

I think it all boils down to a few key points that the consumer is concerned.

1) is it a good deal?
2) do we feel like we are being coerced?
3) are features deliberately cut from games in the process? (like dedicated servers and modding)

If the answers to those are 1) no 2) yes and 3) yes then you are going to get a very angry consumer. PC gamers are more aware of game features like dedicated servers and modding abilities. We can see a scam farther away than the typical younger console gamer.

If you respect us, we'll buy your DLC in droves. Don't strong arm us. Don't eliminate features from PC games in order to do that.
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