Activision thought of buying Take-Two too

Written by Joe Martin

February 28, 2008 // 11:21 a.m.

Tags: #activision #blizzard #ea #electronic-arts #merger #publisher #sierra #take-two

Activision boss Bobby Kotick has reavealed that Activision also considered making an offer to buy Take-Two, which is currently in the stage of fighting off buy-outs from EA.

In an interview with GI.biz, Bobby Kotick said that Activision, which recently merged with Vivendi Universal, also entertained the purchase.

However in the end, Kotick and Co. decided that Take-Two, the company backing both BioShock and GTA IV, just wasn't successful enough to interest them.

"I think we've had - as we've said for a very long time, now - well-stated criteria for what we're interested in in an acquisition," said Kotick.

"We've said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multimillion unit sellers. They would have to be non-dilutive and operating margin accretive. And, for us, Take-Two didn't fulfill those requirements. Maybe it does over the long-term for EA, but it doesn't for us."

Let nobody say that Bobby Kotick doesn't like his buzzwords!

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