Take-Two may have GTA and BioShock on-side, but that wasn't enough to interest Activision.
Activision boss Bobby Kotick has reavealed that Activision also considered making an offer to buy Take-Two, which is currently in the stage of fighting off buy-outs from EA.
In an interview with GI.biz
, Bobby Kotick said that Activision, which recently merged with Vivendi Universal, also entertained the purchase.
However in the end, Kotick and Co. decided that Take-Two, the company backing both BioShock
and GTA IV
, just wasn't successful enough to interest them.
"I think we've had - as we've said for a very long time, now - well-stated criteria for what we're interested in in an acquisition,
" said Kotick.
"We've said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multimillion unit sellers. They would have to be non-dilutive and operating margin accretive. And, for us, Take-Two didn't fulfill those requirements. Maybe it does over the long-term for EA, but it doesn't for us.
Let nobody say that Bobby Kotick doesn't like his buzzwords!
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