To protect your identity while still serving you: Google is trying to become the superhero of search engines.
Privacy on the internet is one subject that loads of companies are clamoring about. Ask.com started a trend among
the search engine companies earlier this summer by offering anonymous searches which was quickly followed suit with Google and Microsoft announcing to the ways and lengths that they kept cookies in their databases. Well now Google is going one step further and is requesting a privacy standard on the internet
"People look to us to show some leadership and be constructive
," said Peter Fleischer, chief privacy officer at Google. "By supporting global privacy standards, there will be a debate and part of that debate will be what our motives are
The biggest problem that Google faces when it comes to standardizing privacy is that many countries have vast differences in their privacy laws. This alone will be a huge problem for the company to overcome as they'll need to adhere to the strictest of privacy laws in order to conform to everyone's laws.
Needless to say, not everyone will be happy with whatever the final outcome is, but when can you really please everyone?
APEC recently created a framework to help nations modify and create new privacy laws which may give Google's goal a good kick in the right direction. With the evolution of the internet happening at such an extreme pace though, privacy laws could become outdated within a couple of years, which could pose an ever greater issue down the road.
Do you feel comfortable with how your personal information is handled on the internet or are you of the group that still refuses to do bank or payment transactions on the web? Discuss it with us over in the forums