The New Quad-Core AMD Opteron™ Processor Delivers Competitive Advantage for E-Tailers

December 18, 2008 // 12:44 p.m.

The New Quad-Core AMD Opteron™ Processor Delivers Competitive Advantage for E-Tailers During Holiday Shopping Season

— 45nm Quad-Core AMD Opteron™ processor achieves performance leadership on critical online business workloads including Web serving, online transaction processing and database management —

London, UK. — 18th December 2008 — As the online holiday shopping season reaches its busiest time, the Quad-Core AMD Opteron™ processor family is now the ideal solution for e-tailers based on performance results AMD (AMD: NYSE) announced today. The enhanced Quad-Core AMD Opteron processor achieves the top performance spots on a wide range of Web serving, transaction processing and database management application workloads, demonstrating it is the leading platform for online retailers and other businesses that rely heavily on internet-based transactions.

“Performance and stability are part of our customer experience and a key to growing loyal and recurring customers. We are solely based on online sales so we must structure our IT operation around servers that are consistently able to scale with our growth and deliver performance to meet high traffic periods without increased latency,” said, Kelly Phillipps, CIO, Backcountry.com. “Backcountry.com is the best online retailer for core gear on the planet. AMD has provided the technology that helps us operate more effectively and efficiently and is an integral partner in delivering on our vision."

Backcountry.com is a leading e-tailer often recognised for its cutting-edge e-commerce models. It offers approximately 470 brands and more than 20,000 products. Its data center relies on Quad-Core AMD Opteron processor-based servers for web serving, real time inventory management and for processing the 650 million page-views expected in 2009.

“Efficiencies and cost of ownership are key concerns for data centre managers. Now, more than ever they are looking to lower their cost of ownership by deploying stable, scalable platforms for their market,” said Patrick Patla, vice president and general manager, Server Workstation Division, AMD. “In today’s evolving business environment, the Quad-Core AMD Opteron processor provides outstanding performance per watt and delivers web-based businesses with performance leadership they need for next generation Web applications.

Unparalleled Performance Leadership on Workloads that Matter Most

Numerous systems currently on the market from leading OEMs that feature the new Quad-Core AMD Opteron processor have achieved top benchmark scores in areas critical to online businesses. These systems include 2-, 4-, and 8-socket servers, demonstrating the performance scalability that AMD customers can leverage for their current and future computing requirements.

· The Oracle Small Configuration (Single Database) and Oracle Medium Configuration (Single Database) benchmarks measure support for a large number of concurrent transactions on multiple online applications. Systems based on the Quad-Core AMD Opteron processor deliver 14 percent more performance than the competition for two-socket servers and 11 percent better performance than the competition for four-socket servers.¹

· SPECjbb®2005 is a widely recognised measurement of server-side Java application performance. Quad-Core AMD Opteron processor-based servers have demonstrated superior performance from 14 percent compared to competitive 2-socket systems to 36 percent on 4-socket systems, to the best 8-processor result with a score of 1037851 bops.²

· SPECweb®2005 measures the performance of web servers and AMD Opteron processor-based servers hold the top performance record for 2-socket systems, with a 27 percent advantage over a similarly configured competitive solution.³

Even more important to businesses today, beyond raw performance, is the combination of performance and cost efficiency in the datacentre, an area where the Quad-Core AMD Opteron processor has consistently delivered for small, medium and enterprise-class businesses.

· An HP ProLiant system showed the best value for performance among 4P systems with $0.96 price per transaction, a 13 percent advantage over competing x86-based systems on the TPC-C Value benchmark.

· The 8P HP ProLiant system delivered a $3.24 price/performance score, a 40 percent improvement compared to competing x86 systems based on the 300 GB TPC-H Value benchmark.

· The SPECpower_ssj2008 benchmark measures the energy efficiency, power and performance characteristics of server-side Java workloads. The new Quad-Core AMD Opteron processor is behind the world record holding score for 4P servers with a 40 percent greater advantage over the competitive solution.⁶

Visit AMD on the Web

Additional benchmark information for the Quad-Core AMD Opteron processor is available at www.amd.com/opteronperformance. For FAQs, development tools, online press kits and other general information, please visit multicore.amd.com. Enhanced Quad-Core AMD Opteron processor pricing can be found at www.amd.com/pricing.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing and graphics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

SPEC, SPECfp, SPECjbb, SPECpower_ssj, and SPECint are registered trademarks of the Standard Performance Evaluation Corporation.

¹Two-Socket Oracle Small Configuration Benchmark – Single DB Instance results are based on tests using 2 x Quad-Core AMD Opteron™ processors (“Shanghai”) Model 2384 in HP ProLiant BL465c G5 server. See www.oracle.com/apps_benchmark/doc/E-Bus-11i-OASB_ORA_HP-bl465c-2384-1000.pdf. Intel results based on 2 x Quad-Core Intel Xeon processors (“Harpertown”) Model X5460 in HP ProLiant BL460c server. See www.oracle.com/apps_benchmark/doc/E-Bus-11i-OASB_ORA_HP-bl460c-1000.pdf. Four-Socket Oracle Medium Configuration Benchmark – Single DB Instance results are based on tests using 4 x Quad-Core AMD Opteron processors (“Shanghai”) Model 8384 in HP ProLiant DL585 G5 server. See www.oracle.com/apps_benchmark/doc/E-Bus-11i-OASB_ORA_Med_HP_DL585-3000-16-core.pdf. Intel results based on 4 x Quad-Core Intel Xeon processors (“Dunnington”) Model X7460 in HP ProLiant DL580 G5 server. See www.oracle.com/apps_benchmark/doc/E-Bus-11i-OASB_ORA_Med_HP_DL580-6-core-3000.pdf.

²Two-socket SPECjbb®2005 results are based on tests using 2 x Quad-Core AMD Opteron™ processors (“Shanghai”) Model 2384 in Supermicro A+ Server 1021M-UR+B motherboard, Intel result based on 2 x Quad-Core Intel Xeon processors (“Harpertown”) Model E5450 in IBM BladeCenter HS21XM server. Four-socket SPECjbb®2005 results are based on tests using 4 x Quad-Core AMD Opteron™ processors (“Shanghai”) Model 8384 in IBM Bladecenter LS42 Intel results based on 4 x Hex-Core Intel Xeon processors (“Dunnington”) Model X7460 in Sun Fire X4450 server. Results published on www.spec.org as of December 17, 2008. Eight-socket SPECjbb®2005 results are based on tests using 8x AMD Opteron™ processors Model 8384 in Sun Fire X4600 M2 server. See www.sun.com/servers/x64/x4600/benchmarks.jsp?display=14#14. Results submitted on www.spec.org as of December 17, 2008.

³Two-socket SPECweb®2005 results are based on tests using 2x AMD Opteron™ processor Model 2384 in Sun Fire X4240 server. See www.sun.com/servers/x64/x4240/benchmarks.jsp?display=1#1. Intel result based on HP ProLiant DL380 G5 server equipped with two 3.16 GHz Quad-core Intel Xeon 5460 processors. Results stated above reflect results submitted on www.spec.org as of December 17, 2008.

⁴TPC-C Value results are based on tests using 4 x Quad-Core AMD OpteronTM processors (“Shanghai”) Model 8384 in HP ProLiant DL585 G5 server. See www.tpc.org/results/individual_results/HP/HP_ProLiant_DL585G5_2.7GHz_es.pdf. Intel result based on 4 x Hex-Core Intel Xeon processors (“Dunnington”) Model X7460 in HP ProLiant DL580 G5 server. See tpc.org/results/individual_results/HP/HP_ProLiant_DL580G5_2.67GHz_es.pdf.

⁵TPC-H Value results are based on tests using 8 x Quad-Core AMD OpteronTM processors (“Shanghai”) Model 8384 in HP ProLiant DL785 G5 server. See www.tpc.org/results/individual_results/HP/HP_DL785_300G_11-17-2008_ES.pdf. Intel result based on 8 x Quad-Core Intel Xeon processors (“Tigerton”) Model X7350 in IBM System x3950 M2 server. See www.tpc.org/results/individual_results/IBM/ibm.x3950M2.h.300GB.es.112807.pdf.

⁶SPECpower_ssj2008 results based on using AMD Opteron processor model 8384 (“Shanghai”) (www.spec.org/power_ssj2008/results/res2008q4/power_ssj2008-20081113-00097.html) and Intel Xeon L7345 (“Tigerton”) processors. Results stated above reflect results published on www.spec.org as of December 17, 2008.
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