MSI Announces Big Bang: the First Motherboard with THX TruStudio PC™

October 9, 2009 // 11:03 p.m.

With Creative EAX® ADVANCED HD™ 5.0 Audio Technology

After the worldwide success of the award winning MSI P55-GD80 and P55-GD65 motherboards, MSI today announces its new gaming motherboard: Big Bang. In conjunction with THX and Creative, MSI is the first ever to implement THX TruStudio PC™ with Creative EAX® ADVANCED HD™ 5.0 audio technology. Big Bang delivers the most powerful and realistic gaming audio performance available from any motherboard.

Big Bang features QuantumWave™ audio processing, combining THX TruStudio PC with Creative EAX ADVANCED HD 5.0 to deliver the most powerful and realistic gaming audio performance.

THX TruStudio PC™ provides groundbreaking PC audio technologies, the result of collaborative research and development from Creative and THX. Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the intention of the artists who created it.

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“Creative, as many know, is a range of audio products specifically designed and co-developed with the world’s most prolific gaming enthusiasts. As a leading motherboard manufacturer, MSI is proud to become the world’s first to include their most advanced THX TruStudio PC™ & Creative EAX® ADVANCED HD™ 5.0 audio technology into our upcoming gaming line called Big Bang,” says Jason Lee, MSI’s Marketing Director. “We consider Creative to be the best gaming audio provider worldwide and believe our cooperation will redefine the listening experience among the gaming community.”

“We are thrilled to extend the THX TruStudio PC™ technology to gaming systems featuring MSI Big Bang motherboards,” said Mitch Gelman, chief operating officer at THX Ltd. “ THX TruStudio PC™ lets gamers realize the sonic detail and impact of in-game sound elements as they are captured by game developers in the mixing studio. Whether you are listening to multi-channel games or stereo-based digital music, THX TruStudio PC™ elevates your entertainment experience.”

“We’re excited to continue our working relationship with MSI with the introduction of THX TruStudio PC and Creative EAX® ADVANCED HD™ 5.0 in the Big Bang,” said Steven Erickson, VP and GM of audio and video for Creative. “By implementing THX TruStudio PC with Creative EAX® ADVANCED HD™ 5.0, MSI is providing customers with the most advanced, highest-quality audio experiences available today from a motherboard.”

THX TruStudio PC
The THX TruStudio PC™ suite of technologies features THX TruStudio PC Surround™, THX TruStudio PC Crystalizer™, THX TruStudio PC Speaker™, THX TruStudio PC Dialog Plus™ and THX TruStudio PC Smart Volume™.

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THX TruStudio PC Surround

THX TruStudio PC Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it’s coming from all sides while voices remain centered in front and original balance and timbre is preserved.

THX TruStudio PC Crystalizer
THX TruStudio PC Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sounds as good as the artist originally intended, and adds an enhanced level of realism for movies and games.

THX TruStudio PC Speaker
THX TruStudio PC Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio PC Speaker technology dramatically improves the sound experience without a subwoofer.

THX TruStudio PC Dialog Plus
THX TruStudio PC Dialog Plus enhances the voices in movies for clearer dialog, allowing the listener to hear the dialog over the rest of the soundtrack and over ambient noise in the listening environment.

THX TruStudio PC Smart Volume
THX TruStudio PC Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.

Big Bang Fuzion
The Big Bang Fuzion motherboard features a powerful Lucid HYDRA engine, which was designed to support different Graphics Processing Units (GPUs) within a single system. This provides the first viable alternative to offerings from current graphics card vendors that offer identical multi-GPU specific solutions. Big Bang utilizes a 100 percent Hi-C Cap server grade capacitor for enhanced stability in extreme gaming conditions. The official launch date is October 29th, 2009.

For more information visit www.msi.com or www.thx.com or www.creative.com/oem.


For more information about price and availability, please contact a local official MSI distributor.

About MSI

MSI is proud of its more than 20 years experience in designing and manufacturing high performance IT products. The product lines of MSI are motherboards, graphic cards, notebooks, consumer electronics, barebones, networking and server products, and fully integrated add-on peripherals. With its ISO 9001 and ISO 14001 qualified facilities, MSI products provide the ultimate performance, reliability and value-increasing productivity. We distribute our products through offices located in The Netherlands, Germany, Italy, France, United Kingdom, Spain, Turkey, Czech Republic, Poland, Serbia, Ukraine, Russia, United States, Canada, Mexico, Latin America, Brazil, Taiwan, Japan, China, Korea, India and Australia.
MSI markets its products to distributors, computer system manufacturers, and system integrators. For more information visit the company on the World Wide Web at www.msi.com.

MSI Computer UK Ltd was established in 1998. Having its own facility in Hayes, it handles all marketing, sales, logistics for its customers throughout the UK.
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