ASUS Accessory Design Showcases at the Clothes Show Live 2009!

December 6, 2009 // 7:55 p.m.

In the Style Show zone Stands FB1 and FB24 in Hall 19 at the NEC in Birmingham.

The fun, fresh and funky laptop range from ASUS will be in display at this year’s Clothes Show under the FashionCapital umbrella - famed for introducing the young UK Design Talent into the wider fashion arena including such designers as Corset Art and Belles of London.

FashionCapital has expanded their vision to include those everyday essentials including electronic personal accessories that characterise life in the early 21st century.

“In showcasing design-leaders ASUS we hope to inspire Designers and those in the Fashion Industry to think about how these new types of accessories are affecting what people wear and the way they wear it” says Jemima Compton from FashionCapital “and Asus are presenting designer’s and the public alike with a contemporary style challenge, just how do you remain at the top of the fashion parade when you are carrying a laptop. So the competition - live on www.fashioncapital.co.uk - is to create an innovative new carry-concept for your laptop and the winning designer will receive an Asus laptop.

Show visitors will be able to check out the latest design statements from Asus and will be able to check out, comment and vote on submitted designs and/ or submit their own concept. Entry will be open to everyone at the show and visitors will have the advantage of trying out a variety of the famous ASUS laptop range for themselves on stand to get a feel for the products before designing.

On display will be the delightful Disney Eee PC, sculpted Seashell range, elegant UL Series, the unforgettable Eee PC T91 as well as ASUS stylish home entertainment legend the revolutionary touch screen Eee Top.



COMPETITION INFORMATION

See following link for full competition:

www.fashioncapital.co.uk/News/Asus_And_Fashion_Capital_Launch_An_Amazing_Competition.html

Judging will be by people from both Asus and FashionCapital with the final decision to between 17th December and the 21st December. The winner will be announced on the 21st December just in time for Christmas.



PRODUCT INFORMATION

The following fabulous products will be on display at the stand for show visitors to experience computing with style.

The UL Series

Fantastic for those with a truly busy and mobile life the UL series combine the most exquisite design with advanced technology and connectivity, all in an amazing ultra-slim light package.

Delivering up to an incredible 12 hours of battery life* and setting new standards for performance, functionality and design the UL series is the ultimate solution for staying productive and entertained whilst on the go.

Please see following links for further information about the UL Series including full technical press release (PDF) and product specifications:

www.tru-pr.co.uk/press/clients/asus/ASUSULSeriesPRFinal.pdf

Seashell range

The Seashell can provide an entire day of computing fun (up to 10.5 hours of battery life*) and productivity no matter whether you are flying into a fashion show, or catching up on class notes over a frappaccino.

The affordable, folder-size, portable Eee PC Seashell is ideal for Students and People on the go, the perfect accessory for folks who need to work and play online. The slender case is less than 1 inch at its thickest point and artfully curves to a razor-thin edge. With the 1008HA model available in a range of colours (red, pink, blue, black or white) there is an option to suit every taste.

Within the Seashell range (1008HA, 1005HA and 1101HA models) there are a range of top notch features such as Wi-Fi connectivity, web camera, and 250GB of storage space and up to 500GB of online Eee Storage for sharing with friends and family or accessing data wherever you are in the world.

For the full press releases about and specifications for the different models in the Seashell range please see the following links:

www.tru-pr.co.uk/press/clients/asus/ASUS10051101PRFinal.pdf

www.tru-pr.co.uk/press/clients/asus/ASUSSeashellPRFinal.pdf

www.tru-pr.co.uk/press/clients/asus/SeashellSpec.pdf

www.tru-pr.co.uk/press/clients/asus/ASUS1101HASpec.pdf

www.tru-pr.co.uk/press/clients/asus/ASUS1005HAN280Spec.pdf

www.tru-pr.co.uk/press/clients/asus/ASUS1005HAN270Spec.pdf

The delightful Disney Eee PC

Charm personified this tiny 8.9” netbook is no larger than a B5 storybook and just over 1kg, the MK90 is ideally sized for viewing the internet whilst fitting into the smallest book-bag.

The MK90 is what every good little girl will want from Santa (and what every big girl secretly wants) this Christmas. Available in pink or blue with a dreamy fairytale pattern, the cover is adorned with Disney themes including Cinderella and Snow White, and a Mickey Mouse shaped camera.

The Magic Desktop is fun and Disney-themed (with lots of exclusive wallpaper choices from favourite Disney movies) and features an easy to use icon interface for kids to learn and enjoy a range of applications, puzzles and games. With a spill-proof keyboard and bump-proof hard drive the MK90 is reassuringly robust, and with a host of parental control options, antivirus and spam protection, it offers peace of mind for parents wanting to keep a safe eye on what the little ones are doing.

For full press release including the technical spec please see the following PDF release:

www.tru-pr.co.uk/press/clients/asus/ASUSMK90PRFinal.pdf

Eee PC T91

The versatile, tiny touch screen with ‘a twist’ into a tablet is perfect for creative types with little space in their bags.

The Eee PC T91 is a touch and swivel screen computer which provides a fun and user-friendly way to perform day to day computing tasks, both at home and on the move.

Boasting a thin and lightweight profile, it can be carried easily whilst the 8.9” swivel-screen allows for a variety of set-ups such as netbook-style or a tablet slate.

The pre-loaded TouchSuite applications enable users to easily edit and upload pictures or write memos, with fingertip control allowing quick and intuitive control, whilst the 20GB of free online Eee Storage means file sharing between friends and family is a breeze.

For more information including the full press release with specifications see the following PDF release:

www.tru-pr.co.uk/press/clients/asus/ASUST91PRFinal.pdf

The Eee Top Home Media Centre

A huge hit in homes throughout the UK and great for all-round home use and a nifty gift for Kids or for Mum the Eee Top Touch-screen Media Centres provide the fundamentals of everyday computing and multimedia entertainment within a graceful and spacing saving design that can be moved easily from room to room within the home. They deliver the added benefit of high definition images available in larger frameless touch-screen sizes 20” and 22” complemented by dual Hi-Fi speakers with SRS Surround sound.

The Total Media Centre** provide a one-stop solution for browsing and organising multimedia files, whilst a user-friendly and really versatile touch-screen interface provides a fun and easy way to interact with a range of tasks such as Eee Memo to write and share sticky notes, or Eee Cam to record and send video messages with a 30-frame-per-second high quality camera and customisation tools so that Skyping your friends and family is so much more fun!

The full release (PDF) plus specifications can be found on the following link;

www.tru-pr.co.uk/press/clients/asus/ASUSET2022PRFinal.pdf


About Fashion Capital

FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.

FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.



About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years. ASUS was rated No.1 in quality and service by the Wall Street Journal Asia.

With an unparalleled commitment to innovation and quality ASUS won over 3,000 awards in 2008 – an average of 8 awards for every day of the year. Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europe and ASUS sales are outstripping manufacturers who traditionally dominated the market.

ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC™ family and the Lamborghini range. ASUS’s design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.
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