MSI announce the European launch of the Ultra light GX gaming series; obscene performance for seriou

February 21, 2010 // 9:42 a.m.

Companies: #msi

London, 18th February 2010: MSI, has today announced the European launch of the GX gaming notebook series, the GX640 and GX740; The number one choice for International World Number one Gaming Team Fnatic! Powered by the latest Intel Core i5 processor the GX series incorporates excellent engineering and design by packing in obscene performance into an extremely agile chassis, making them the slimmest and lightest on the market with the GX740 weighing in at just 3.2kg and only 2.8cm thick. MSI’s GX640 and GX740 Gaming Series notebooks are powered by the new Intel Core i5 dual core processors and performance packing ATi Mobility Radeon 3D discrete graphics cards with full support for DirectX 11. The result – notebooks with the best display performance in the world when it comes to rich, vibrant colors and staggering detail.

Inside their lean shell lies a gaming Nirvana afforded by the performance leading ATI Radeon HD5870 and HD5850 discrete graphics cards supporting DirectX11, Intel Core i5 processors, SRS approved Digital/Analog 7.1 Channel audio output, Cinema Pro technology and power saving boost technology for gamers looking for the ultimate multimedia power house.

Designed with high speed performance in mind both the GX740 and GX640 are among the first gaming notebooks to be fitted with GDDR5 (Graphics Double Data Rate, version 5) memory.

This delivers massive bandwidth to the ATI Radeon HD5870 (GX740) and HD5850 (GX640) discrete graphics cards with 1GB GDDR5 VRAM for excellent visuals whilst using less power. Supporting DirectX 11 technology the GX640 and GX740 deliver exceptional 3D graphics so any 3D game you play will be realistic and smooth. In addition, the GX640 and GX740 notebooks are equipped with the latest Intel Turbo Boost technology, designed to distribute system resources efficiently using Intel® Hyper-Threading technology. Smart Cache technology and the Graphics Media Accelerator HD technology boost performance of multimedia image accessing and operations. The SRS-certified Premium Sound speakers and digital 7.1 optical surround output provide stunning surround sound options. The GX740 incorporates five speakers for the ultimate in 3D notebook sound – two hi-fi 3D speakers above the keyboard, two more along the front and a woofer for deep, bass explosions in the laptop’s base.

That’s not all; MSI GX series is installed with MSI’s advanced Cinema Pro technology enabling users to switch to high definition movie mode which provides a richer and more detailed picture enhancing your film viewing experience. Power saving is enhanced by MSI’s unique engineering, the ECO Engine Power Saving Technology. The ECO function buttons are located on the sci-fi-ish luminescent shortcut strip. A touch of the finger is all it takes to select from among five power management levels—Game, Movie, Presentation, Word Processing, and Turbo Battery for the image brightness you need when you need it.

The GX740 is a must-have notebook for the modern stylish games obsessed with speed, a totally new experience in gaming! The GX740 and GX640 will be available to buy from March starting at £999; both models will be available with an MSI gaming bag and mouse. For more information please visit

Notes to editor

Model Name



ID Colour

Black with Red Trim

Processor & Cache

Intel® Core™ i5 430M 2.26GHz Mobile processor

Operating System

Genuine Windows® 7 Home Premium 64bit


Intel® HM55

System Memory


LCD Display

17" TFT-LCD Display

15.4" TFT-LCD Display

Graphics Card

ATI Radeon HD5870 1GB GDDR5

ATI Radeon HD5850 1GB GDDR5





Card Reader

DVD Super Multi / Blu-Ray

Communication Port

Built-in Gigabit Ethernet

Built-in 802.11b/g/draft n WLAN Card

Bluetooth V2.0+EDR (Bluetooth is optional)

Card Reader

4-in-1 Card Reader, XD/SD/MMC/MS


6/9 cell

Dimension & Weight

395 x 278 x 33~39.5 mm
3.2KG (W/ Battery)

360 x 260 x 33~36 mm
2.7KG (W/ Battery)


2 Years Global w/ Collect and Return Service


MSI Notebook’s goal is to become the most trusted name in laptop computers. We have worked hard over the years to enhance the user’s experience. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation as we have continued to raise the bar for ourselves and have accomplished a great deal of pioneering work in the industry. Examples include developing Turbo Power, ECO Engine and Cinema Pro technologies. MSI Notebook was also the first laptop manufacturer globally to be awarded True Dolby Home Theater Surround Sound certification.

MSI Notebook designs its products with the consumer in mind starting at the R&D stage. To ensure that consumers use MSI laptop computers with peace of mind, each MSI laptop computer undergoes a series of detailed testing before it is shipped from the factory. We test pressure and humidity, shock and vibration as well as the life spans of connector hinges, keyboards, and touch panels. Some of the other tests (around 30 tests in total) include pressure and dropping, I/O connectors, noise, antistatic capabilities, and system performance. We carefully check each detail employing the most rigorous testing standards, so that the consumer uses their new MSI laptop computer knowing that MSI Notebook stands behind its products.

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