Apple launches HTML 5 demo site

June 4, 2010 // 10:29 a.m.

Tags: #adobe-flash #flash #html5 #html-5 #ipad #iphone #ipod-touch #safari #safari-browser #video-streaming #virtual-reality

Apple is continuing its campaign against Adobe's Flash technology with a site advocating the advantages of HTML 5 - to be accessed via Safari, naturally.

As reported over on Boy Genius Report, the site is a direct response to Adobe's current We <3 Flash advertising campaign - itself merely the latest battleground in a war between the two companies which sees Adobe's Flash technology excluded from Apple's iPad, iPhone, and iPod Touch platforms.

Launched today, Apple's new advocacy site - entitled "HTML 5 and web standards" - doesn't actually mention Adobe's Flash, but with the language mirroring that of chief executive Steve Jobs' anti-Flash open letter it's easy to read between the lines.

The site hosts a range of demonstrations which use HTML 5, CSS, and JavaScript - technologies that Apple describes as "open, reliable, highly secure, and efficient [and that] allow web designers and developers to create advanced graphics, typography, animations, and transitions" without the need to start using browser plug-ins or add-ons.

The demos include an image gallery, a 360-degree rotating iPhone showcase, video streaming, audio streaming, and even a virtual reality application - but sadly Apple has chosen to lock out browsers other than its own Safari, even if they are fully HTML 5 compliant.

Regardless, if you run Safari - on any platform - it's worth checking out just to see what a future without Flash could be like.

Do you applaud Apple's advocacy of HTML 5 and look forward to the day when Adobe's Flash is no longer a mandatory install to experience the web, or does the requirement for Safari speak volumes about Apple's commitment to 'open' technologies? Share your thoughts over in the forums.

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