Apple is continuing its campaign against Adobe's Flash technology with a site advocating the advantages of HTML 5 - to be accessed via Safari, naturally.
As reported over on Boy Genius Report
, the site is a direct response to Adobe's current We <3 Flash advertising campaign - itself merely the latest battleground in a war between the two companies which sees Adobe's Flash technology excluded from Apple's iPad, iPhone, and iPod Touch platforms.
Launched today, Apple's new advocacy site
- entitled "HTML 5 and web standards
" - doesn't actually mention
Adobe's Flash, but with the language mirroring that of chief executive Steve Jobs' anti-Flash open letter
it's easy to read between the lines.
" without the need to start using browser plug-ins or add-ons.
The demos include an image gallery, a 360-degree rotating iPhone showcase, video streaming, audio streaming, and even a virtual reality application - but sadly Apple has chosen to lock out browsers other than its own Safari, even if they are fully HTML 5 compliant.
Regardless, if you run Safari - on any platform - it's worth checking out just to see what a future without Flash could be like.
Do you applaud Apple's advocacy of HTML 5 and look forward to the day when Adobe's Flash is no longer a mandatory install to experience the web, or does the requirement for Safari speak volumes about Apple's commitment to 'open' technologies? Share your thoughts over in the forums