Apple Tablet: unannounced but selling well

September 24, 2009 // 10:05 a.m.

Tags: #apple-brand #apple-netbook #apple-tablet #iphone #ipod-touch #itablet #modbook #netbook #tablet-pc

Apple's long-awaited tablet-format computer might still be nothing more than rumour, but that doesn't stop a fifth of people being interested in buying one should the company ever deign to make one.

As reported over on AppleInsider, a survey by market research outfit RBC Capital Markets of 3,100 people showed 21 percent of those questioned were gagging to buy an Apple tablet - despite there being no product announcement from the company or even any official mockups of exactly what the product would look like.

The survey made the assumption that the Apple Tablet would be netbook-like, with a price point somewhere between $500 and $700 (£305-£426). Sadly for those 21 percent, this may not be the case: new Apple products often fetch a significant premium over their counterparts from other manufacturers, and that pricing structure feels significantly lower than standard unless the company is working on a device with the performance of a netbook - and we know how the company feels about those.

With that said, the assumption on pricing made for the purposes of the survey match the predictions made by Piper Jaffray analyst Gene Munster back in May, when he said that Apple's tablet machine would be closer to a sized-up iPhone than a ModBook-style device.

With so many people willing to buy a product sight unseen, the survey proves at least one thing: Apple's brand is still one of the strongest around.

Do you think that a low-cost tablet from Apple would be the next big thing, or does it all depend on the price - something Apple hasn't been great on in the past? Share your thoughts over in the forums.

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