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SAMSUNG AND ARM EXPAND RELATIONSHIP TO DRIVE GRAPHICS PROCESSING FOR FUTURE MOBILE PRODUCTS

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Samsung adopts Mali graphics processor architecture to deliver high performance SoCs for next-generation consumer products



SOUTH KOREA AND CAMBRIDGE, UK - Feb. 15, 2010 – Samsung Electronics, a world leader in advanced semiconductor solutions, and ARM [(LSE: ARM); (Nasdaq: ARMH)], announced today at Mobile World Congress, Barcelona that Samsung has adopted the ARM® Mali™ graphics processor architecture for its future graphics enabled system-on-chip (SoC) ICs as well as for its ASIC and foundry business, in a long-term strategic collaboration on graphics technology.



Samsung has vast experience in developing cutting-edge complex SoCs based on ARM technology for various markets including mobile, home and navigation applications. Mali graphics technology addresses the need for advanced interactive graphics across a wide range of products from automotive to home.



“We are happy to extend our ongoing partnership with ARM. The close coupling of both the mobile computing and the graphics processor technologies will provide optimized system performance throughout our vast line-up of popular semiconductor solutions,” said Chinhyun Kim, vice president, System LSI SOC development, Samsung Electronics. “The ARM Mali architecture will bring greater opportunities to the mobile market segment especially as advanced graphics solutions are expected to be in high demand for the high performance multimedia and visual experience,” he added.



“The adoption of the Mali graphics architecture by Samsung, a world leader in advanced semiconductor solutions, builds on the broad collaboration between Samsung and ARM and is a highly visible demonstration of the growing momentum behind the Mali graphics processor architecture,” said Lance Howarth, general manager and EVP, ARM Media Processing Division, “Mali graphics processors deliver an unparalleled level of pixel processing capability that will enable Samsung to create devices that deliver compelling user interface experiences, at high definition resolution.”



Samsung will be introducing ARM Mali GPU based semiconductor solutions for mobile devices with high-end graphics features. Initial samples are expected by the third quarter of this year.



About Mali Graphics Technology
ARM delivers the widely adopted Mali graphics architecture, which currently has 27 licensees. The Mali GPU family scales from the smallest GPU in the world, the Mali-55, through to full multi-core scalability up to 1080p resolution with the Mali-400 MP GPU, addressing all embedded graphics needs with the widest range of supported performance points. This diverse offering enables ARM to lead in conformance to various graphics open standards. Together with a comprehensive ecosystem of Partners, ARM is uniquely positioned to offer IP and tools which address the complete range of graphics development activities - from System-on-Chip integration on silicon and software development through to content creation and optimization.



About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.