Online retail giant Amazon has unveiled its first smartphone, the Amazon Fire.
The Amazon Fire Phone will initially only be available through AT&T and requires users to sign up to a two year contract.
The phone is powered by a quad-core 2.2GHz processor, has 2GB of RAM and an Adreno 330 graphics chip. The screen is a 4.7-inch display.
The handset boasts a glasses-less 3D effect user interface made possible with four face-tracking cameras mounted on the front of the device that checks where the user’s head is in relation to the display in real time.
As well as the four front-facing cameras, the device has a 13 megapixel rear-facing camera with a dedicated shutter button. Amazon is also allowing unlimited photo storage for the phone through Amazon Cloud Drive.
Another touted feature is the ability to use the phone through gesture controls, for example tilting the phone to scroll through web pages. This is a feature that has previously been seen in the Samsung Galaxy series and one that has not proved popular with users.
The phone was announced by Amazon chief executive Jeff Bezos at a press event held in Seattle. The basic version of the Fire will have 32GB of storage and will cost $199 when also taken with a two-year contract from AT&T. A 64GB version will also be available for $299. Both handsets will also come with a free 12 month subscription to Amazon Prime.
At present, AT&T will be the only network that supplies the phone. The handset is due to launch in the US on July 25. No comments were made about the phone coming to any other markets at present.
Amazon has long been rumoured to be developing a smartphone. Back in 2013 there were reports that suggested Amazon had been working with HTC to build an Android smartphone.