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Razer admits it does a 'terrible job' meeting demand

Razer admits it does a 'terrible job' meeting demand

Razer's latest Blade gaming laptop missed its launch deadline, with co-founder Tang admitting 'we've been screwing up [...] for a long time.'

Ming-Liang Tang, co-founder of peripherals giant Razer, has admitted that the company has been doing a 'terrible job' with its recent planned product launches, following a continued delay for its most recent Razer Blade gaming laptops.

Although Razer made its name building and selling gaming-centric keyboards and mice, the company has in recent years been diversifying with a range of own-brand computing devices including laptops and tablets. In March this year, it started taking pre-orders for the latest generation of its Razer Blade ultra-slim gaming laptop, boasting a high-resolution display and improved internals over its predecessor, with a view to shipping in April - a date the company missed.

'We’ve been doing a terrible job anticipating and meeting demand for our products,' Tang admitted in an update to his Facebook page late last week. 'Each time we announce a new product – we end up having some of our customers wait for months before they get their pre-orders. A good example is the latest Razer Blade – we announced it in March ’14 and there are many who pre-ordered on the day of launch who haven’t received their units even till today. I wish I could claim that it’s a one off situation and we’ll do better the next time – but I’ll be honest, we’ve been screwing up on anticipating demand for a long time – for the past couple of years, every time we launch a new product, demand just far outstrips the supply.'

'We suck at this. I suck at this,' Tang confessed. 'I apologise to all of you who have had to wait for ages each time we launch a new product. And this isn’t the first time I’m apologising for this, I’m afraid, but I do intend to change the system so that we can launch products better here at Razer and have more happy customers who can get their hands on our products.'

Tang claims that the company has tried multiple tactics to avoid delays - ranging from quadrupling of manufacturing capacity through to limited launches in selected geographic regions - with little success. 'Even now, Blade is only limited to the US but still we can't meet the demand - we've pushed back launch dates and we still end up disappointing our customers, and in many cases we end up pissing them off.'

Tang's admission comes as the company plans to launch yet another new product, details of which have yet to be released. Missing from his post, however, is any detail of what his company is looking to try next in order to manage customer expectations and repair its reputation in the face of constantly-missed launch deadlines.

8 Comments

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ChaosDefinesOrder 9th June 2014, 12:50 Quote
victims of their own success, it seems
Shirty 9th June 2014, 13:08 Quote
I don't favour Razer products, but I quite like the company and Tang's honesty. Didn't they honour a major pricing ****-up at some point last year too?
bigc90210 9th June 2014, 15:53 Quote
Quote:
Originally Posted by Shirty
I don't favour Razer products, but I quite like the company and Tang's honesty. Didn't they honour a major pricing ****-up at some point last year too?

yeah they honored a 90% discount voucher that was left in their cart system by the developer,
SAimNE 9th June 2014, 16:02 Quote
Quote:
Originally Posted by bigc90210
yeah they honored a 90% discount voucher that was left in their cart system by the developer,

they honored it but only 1 of each product if i remember right. some people had ordered like 200 razer blades so they cant be blamed for not honoring people who were obviously taking advantage and going to resell the items :/.

anyway an even cooler part is the razer customer base. it seems over half the people who used the discount code returned their items on their own without being forced to .

personally i love razer products and the way the company does business... it may not be the best strategy for stability and profit, but i wish more people would just make the tools they want to use and then spread it around. the naga being a prime example :D
hyperion 9th June 2014, 18:25 Quote
Oh well, at least it's straight forward talking rather than marketing buzzwords and corporate mumbo jumbo.
Redbeaver 9th June 2014, 19:00 Quote
i no long own any Razer product but i still follow Min's (the CEO) facebook page. It's great. he's a great business-man.
mattbailey 9th June 2014, 19:30 Quote
+1 (and then some) for some no spin, honesty and decency.
rainbowbridge 9th June 2014, 21:52 Quote
I own the Razer BlackWidow Ultimate, has the blue keys which you can set to three power levels or off.

Astounding keyboard, the build quality is hugely impressive, this is the thing, I am prepared to pay top dollar for some thing that is of this kind of quality, I don't care if its £25, £35, or £70 more expensive. Just please make the product correctly.


opposite example.

Track IR. the head reflector, its designed to break, it has the most fragile of locking design with two stupid little teeth, even if you were to treat it as gentle as possible, its going to break. Its already in a difficult use pattern by needing to latch on and off of a "gamers" headset. So obviously its going to get rough treatment.

I think natural point deserve some serious feedback regarding the headset for the track IR5.

Id actually pay money for some one to interview the person responsible for the design of the track IR headset piece, what a (*&^* idiot..
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