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Candy Crush Saga developer goes after Banner Saga

Candy Crush Saga developer goes after Banner Saga

King.com is concerned that The Banner Saga is ''deceptively similar' to Candy Crush Saga.

Candy Crush developer King.com has hit The Banner Saga developer Stoic with legal action surrounding the use of the word Saga.

King.com filed a Notice of Opposition against the indie Viking-themed strategy game in December, claiming that because King has 13 trademarks with the word Saga in them, Stoic must change the name of its game.

The legal action has been taken because King.com thinks that players will become confused between The Banner Saga and Candy Crush Saga, describing The Banner Saga as 'deceptively similar' to King.com's Saga-including titles.

The action being sought is for Stoic's Banner Saga trademark application to be refused, which would in turn require the studio to change the game's name.

This action is reminiscent of Bethesda chasing after Mojang for using the word Scrolls, expressing a fear that fans of The Elder Scrolls series might get confused with Mojang publishing a game called Scrolls.

This is the second time this week that King.com has been splattered across the gaming press as it also made a bid to assert ownership over the word Candy. It submitted a trademark application for the word last February and this was approved for publication in the US last week.

Letters are already being sent out to developers with games on the App store that include the word candy in them, regardless of the content of the games themselves.

In response to King.com's move on the word Candy, indie developers Cariboo and Uuav have started up "Candy Jam", a game jam encouraging participants to make games involving candies and use the word candy several times. They also suggest using the words saga, memory, scroll and apple for good measure.

Perhaps later on this week King.com might make a bid for owning the word Crush as well.

19 Comments

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GeorgeStorm 22nd January 2014, 10:50 Quote
Utterly ridiculous.
GuilleAcoustic 22nd January 2014, 11:01 Quote
This is ridiculous and pretencious. There's been games with "saga" in their names wayyyyy before candy crush, Saga frontier, Romancing Saga, etc.
proxess 22nd January 2014, 11:07 Quote
Not to mention their game is known as Candy Crush and not as Candy Crush Saga.
Shirty 22nd January 2014, 11:08 Quote
I wonder if they'll pursue SEGA next because it 'sounds a bit like' saga, and a certain domestic appliance manufacturer with a sweet-themed name had better watch its back...

*****.
Silver51 22nd January 2014, 11:25 Quote
To litigate this good takes AGES - or whatever saga is backwards.
Meanmotion 22nd January 2014, 11:46 Quote
Quote:
Originally Posted by Silver51
To litigate this good takes AGES - or whatever saga is backwards.

AGAs are pretty good. https://www.google.com/search?q=aga&client=firefox-a&hs=7ww&rls=org.mozilla:en-US:official&source=lnms&tbm=isch&sa=X&ei=WKHfUsj3LtOu7AaI0YGgDg&ved=0CAcQ_AUoAQ&biw=1384&bih=1320
RichCreedy 22nd January 2014, 11:51 Quote
I think its time for a ban on commonly used words being trademarked.
Maki role 22nd January 2014, 11:55 Quote
Quote:
Originally Posted by Meanmotion
Quote:
Originally Posted by Silver51
To litigate this good takes AGES - or whatever saga is backwards.

AGAs are pretty good. https://www.google.com/search?q=aga&client=firefox-a&hs=7ww&rls=org.mozilla:en-US:official&source=lnms&tbm=isch&sa=X&ei=WKHfUsj3LtOu7AaI0YGgDg&ved=0CAcQ_AUoAQ&biw=1384&bih=1320

Not very flexible though, I'll take a Viking Range or Lacanche any day.

This trademark rubbish gets really tiresome. Why must there be so many of these one-hit-wonder developers for places like Facebook and app stores, who take themselves so seriously and try to wiz on everybody else's parade?
Shirty 22nd January 2014, 12:02 Quote
Quote:
Originally Posted by RichCreedy
I think its time for a ban on Candy Crush Saga™©®

FTFY
Flibblebot 22nd January 2014, 12:26 Quote
Quote:
Originally Posted by GuilleAcoustic
This is ridiculous and pretencious. There's been games with "saga" in their names wayyyyy before candy crush, Saga frontier, Romancing Saga, etc.
Not to mention the fact that the Vikings got there wayyyyy before computers were invented...;)

So Hoover lost the right to trademark their name because it became a generic term for vacuum cleaner; so how come King can trademark something that is already a generic term like "candy"?
BlackRaven 22nd January 2014, 12:28 Quote
If I was looking at these all of such stupidity would be refused and a penalty would need to be paid by the company that is wasting working time with such idiocy.
deathtaker27 22nd January 2014, 12:54 Quote
Almost feels like they have been taking inspiration from apple
Beasteh 22nd January 2014, 19:25 Quote
Does this mean I should give up on my plans for a mobile game called "Candy Birds" ?

Edit: Seriously though, there's a good article over at GamerLaw which explains the situation and how this has come to be.
RedFlames 22nd January 2014, 20:30 Quote
Quote:
Originally Posted by Beasteh
Does this mean I should give up on my plans for a mobile game called "Candy Birds" ?

Edit: Seriously though, there's a good article over at GamerLaw which explains the situation and how this has come to be.

dunno but 'Chronicles of Candy Space: Marine Scrolls Saga' might be in trouble though...

Gamasutra also has a decent article on the legalities of what King are doing...
Guinevere 22nd January 2014, 21:22 Quote
Quote:
Originally Posted by Silver51
To litigate this good takes AGES - or whatever saga is backwards.

AGAs
A collection of wood burning stoves.
dancingbear84 22nd January 2014, 21:26 Quote
Is it A GAS aga, or solid fuel

Sent from my Nexus 7 using Tapatalk
Pliqu3011 22nd January 2014, 21:36 Quote
When I read this a few hours ago on RPS I sent them an e-mail. It seems they got a lot of them, because they replied surprisingly quickly.
The reply was pure copypasta (some others on RPS mentioned a completely identical one), but I thought it might be informative, so here it is:
Quote:
Hi Antoon,

Thanks for emailing us and letting us know your thoughts.

We wanted to come back to you regarding Banner Saga and protection of IP
rights.

King hasn't and isn't trying to stop Banner Saga from using its name.

We don't have any concerns that Banner Saga is trying build on our brand
or our content and so we're not asking them to change their name.

Rather, we have asked them not to trademark it as their IP. Banner Saga
can continue to use the name.

This is an important issue for King because we already have a series of
games where ‘Saga’ is key to the brand , and our players associate it with
a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm
Heroes Saga and so on. All of these titles have already faced substantive
trademark and copyright issues with clones.

Like any company, we do need to take appropriate steps to protect our IP,
both now and in the future. In this case, that means preserving our
ability to protect our rights in cases where other developers may try to
use the Saga mark in a way which infringes our IP rights and causes player
confusion. If we had not opposed Banner Saga¹s trade mark application (not
its name), it would be much easier for real copy cats to argue that their
use of ‘Saga’ was legitimate.

Susannah




-------------------------------------
Susannah Clark
Senior Director of Communications, Global
King
10th Floor, Central Saint Giles
1 St Giles High Street
WC2H 8AG
Susannah.Clark@king.com

M: +44 (0) 7788 405 224
T: +44 (0) 203 451 5464
-------------------------------------
Gunsmith 22nd January 2014, 21:45 Quote
king are zynga mk2

cant wait for their little bubble to burst.
Venares 23rd January 2014, 18:08 Quote
You cant just trademark the bloody word "Saga".
Hopfuly these clowns will kill themselves off like Zynga did and take all the other patent trolls with them.

Well, I can hope cant I.
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