Candy Crush developer King.com has hit The Banner Saga developer Stoic with legal action surrounding the use of the word Saga.
King.com is concerned that The Banner Saga is ''deceptively similar' to Candy Crush Saga.
King.com filed a Notice of Opposition against the indie Viking-themed strategy game in December, claiming that because King has 13 trademarks with the word Saga in them, Stoic must change the name of its game.
The legal action has been taken because King.com thinks that players will become confused between The Banner Saga and Candy Crush Saga, describing The Banner Saga as 'deceptively similar' to King.com's Saga-including titles.
The action being sought is for Stoic's Banner Saga trademark application to be refused, which would in turn require the studio to change the game's name.
This action is reminiscent of Bethesda chasing after Mojang for using the word Scrolls, expressing a fear that fans of The Elder Scrolls series might get confused with Mojang publishing a game called Scrolls.
This is the second time this week that King.com has been splattered across the gaming press as it also made a bid to assert ownership over the word Candy. It submitted a trademark application for the word last February and this was approved for publication in the US last week.
Letters are already being sent out to developers with games on the App store that include the word candy in them, regardless of the content of the games themselves.
In response to King.com's move on the word Candy, indie developers Cariboo and Uuav have started up "Candy Jam", a game jam encouraging participants to make games involving candies and use the word candy several times. They also suggest using the words saga, memory, scroll and apple for good measure.
Perhaps later on this week King.com might make a bid for owning the word Crush as well.