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Cheap OLED TVs still "three to four years" away, says Samsung

Cheap OLED TVs still "three to four years" away, says Samsung

Samsung's new curved OLED TV

Samsung has suggested it could still be quite a while before OLED production ramps up enough for affordable OLED TVs to hit the market.

Samsung's VP of Visual Display Business, HS Kim, told USA Today that it will be "three to four years" before cheaper OLED TVs start to arrive.

Samsung is one of the world leaders in OLED production, pushing the technology with its high-end TVs and using smaller panels in most of its smaller gadgets too. However, ramping up production to produce 30-50in panels at affordable prices is clearly proving problematic.

The news is particularly surprising given Samsung last year predicted that OLED prices would start dropping in two to three years. Clearly things haven't panned out as expected.

“I’m really, really terribly sorry to say this, but it will take more time. I believe it will take around three to four years [for cheaper OLED TVs to come to market]”.

The news will come as a particularly severe blow to those that aren't fans of LCD technology for TVs. For many customers plasma has been the choice for the ultimate home cinema experience but with Panasonic stopping production of plasma TVs last year, and it being likely that LG will follow soon, there could be a significant gap before its spiritual successor comes to market.

Kim also downplayed the idea of using Android in TVs, though he was reluctant to dismiss it entirely.

"From the consumer’s perspective, when they watch TV it doesn’t matter whether it’s a Google or an Android or a Samsung TV", said Kim, before adding "if Android can provide the best optimal viewing experience, then Samsung will provide that."

Via: TrustedReviews

10 Comments

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RedFlames 10th January 2014, 17:06 Quote
translation: we *can* make them cheaper, but people are still prepared to pay the premium so we're not going to...
maverik-sg1 10th January 2014, 17:17 Quote
Cancellation of Plasma's handed them the market on plate.

Greed is good - Gordon Gecko
technogiant 10th January 2014, 17:59 Quote
Maybe Samsung can't make them cheap but LG recently announced that together with another firm they have a low cost effective way of "printing" oled screens for mass production.....don't know how long that will take to get product to market but they have a way to do it now apparently.
Maki role 11th January 2014, 01:09 Quote
I dunno, I was really excited about the incoming OLED TVs when they were announced, but having seen them in the flesh I found them to be really disappointing. I just don't like how they're all curved now, plus given they're just 1080p, being 50" screens they don't look so hot. I find the curve annoying as it looks stupid as hell when wall mounted, the thinness doesn't look that impressive either as they're still limited by the stand and IO sections. If the screen was flat, 4k and had a really thin profile throughout (maybe make the whole thing a bit fatter and incorporate the IO ports more creatively?) then I'd say they're onto a winner. As it stands, the price needs to come down and the tech needs to improve to be very interesting. Dat power consumption though...
John_T 11th January 2014, 14:18 Quote
Quote:
Originally Posted by RedFlames
translation: we *can* make them cheaper, but people are still prepared to pay the premium so we're not going to...

To be honest, I sincerely doubt that's the case. The real money for any company is in selling huge numbers of mass-market products - not a tiny number of exclusive products, even if the profit margins may be bigger. All of the world's biggest companies are ones that sell to the general public, selling to the rich is a very niche market. I reckon Samsung would bring these out next week if they could.
SchizoFrog 11th January 2014, 19:45 Quote
Quote:
Originally Posted by John_T
Quote:
Originally Posted by RedFlames
translation: we *can* make them cheaper, but people are still prepared to pay the premium so we're not going to...

To be honest, I sincerely doubt that's the case. The real money for any company is in selling huge numbers of mass-market products - not a tiny number of exclusive products, even if the profit margins may be bigger. All of the world's biggest companies are ones that sell to the general public, selling to the rich is a very niche market. I reckon Samsung would bring these out next week if they could.

I think he means that the mass market is still happy to throw money at the standard TVs we have now with many still being awed by the 'bigger is better' factor. When the market slows down enough only then will the next generation of technology filter through. Any major company tries to maximise the profits of a product line by extending it's life cycle as long as possible while production methods and costs constantly decrease.

Personally I don't have an issue with the thickness or thinness of flat screen TVs any more. I mean the TV is the thinnest part of the set up and even if wall mounted, I am pretty sure that I don't need that extra 2-4 inches in front of my TV being made vacant by an even thinner model.
law99 12th January 2014, 13:01 Quote
Quote:
Originally Posted by Maki role
I dunno, I was really excited about the incoming OLED TVs when they were announced, but having seen them in the flesh I found them to be really disappointing. I just don't like how they're all curved now, plus given they're just 1080p, being 50" screens they don't look so hot. I find the curve annoying as it looks stupid as hell when wall mounted, the thinness doesn't look that impressive either as they're still limited by the stand and IO sections. If the screen was flat, 4k and had a really thin profile throughout (maybe make the whole thing a bit fatter and incorporate the IO ports more creatively?) then I'd say they're onto a winner. As it stands, the price needs to come down and the tech needs to improve to be very interesting. Dat power consumption though...

I don't understand why they have made this curve nonsense. Surely films have been and are being edited for a flat screen... ?

Perhaps I'm wrong, but I think it's just a gimmick as many may not even tell the difference between a £3000 oled model and their similarly priced plasma or lcd.

Also, the review of an OLED model I saw had disgraceful latency. I think it totalled 160ms or something. You couldn't play a game on it that is for sure. My AV receiver only lets me go up to a total of 160ms audio delay.
Star*Dagger 13th January 2014, 01:08 Quote
4k is where its at, anything else is Low Res!


S*D
Saivert 13th January 2014, 10:08 Quote
Shirty 13th January 2014, 10:16 Quote
Quote:
Originally Posted by Star*Dagger
4k is where its at, anything else is Low Res!


S*D

No, 8k is where the party really starts. 8640p cheesecake!

Get with the times, plasma man :D
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