Mega by name, mega by nature.
Samsung has unveiled its latest ginormous phone, the 6.3in Samsung Galaxy Mega. But, rather than a new flagship, this is a cut-price model for those that want Big on a budget.
With dimensions of 167.6 x 88 x 8.0mm (199g) the new handset is essentially an oversized Samsung Galaxy S3 with a rather-last-year dual-core 1.7GHz Exynos processor at its heart, a 720p resolution screen at its front and an 8-megapixel camera on its rear. This compares to a quad-core processor, 1080p screen and 13MP camera on the Galaxy S4
Unlike previous giant Samsung phones, this handset doesn't feature a stylus, plus its screen is LCD rather than the company's normal choice of AMOLED.
While not packed with the absolute greatest tech, the phone will feature Samsung's latest software features including the clearly useful S Translator and split screen feature first shown on its stylus-toting Galaxy Note handsets. This allows for split screen views in some apps such as email, messages, MyFiles, S Memo and S Planner, which helps to make the most of the large screen.
It also includes the rather less clearly useful S Travel trip planner, S Voice voice activated helper and Air View. Air View allows the user to interact with the screen without actually touching it, which the phone uses for things like previewing pictures in the gallery app or preview scanning through videos.
Perhaps of most interest are the inclusion a microSD card slot (to go alongside the 8GB or 16GB of internal memory), 1.5GB RAM and a whopping 3,200mAh battery, all of which could make this a great multimedia device for long journeys. Bluetooth 4.0 and 4G are also both supported and the phone will run a Samsung-customised version of Android 4.2.
The Samsung Mega comes very shortly after the announcement of the Asus Fonepad, which is similarly an enormous phone, this time with a 7in screen. It is essentially the Google Nexus 7 - which Asus manufactured - with voice capabilities added. Crucially, though, it is set to cost just £179.99.
We're also expecting the Samsung Galaxy Mega to be fairly modestly priced but not perhaps at that low level. Samsung has yet to offically confirm what it will charge.
Are you intrigued by the prospect of a very large phone on a potentially low budget - we certainly are? Let us know your thoughts in the comments.