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MSI Reflex SSD details leak ahead of launch

MSI Reflex SSD details leak ahead of launch

MSI is to shortly announce its first solid-state storage products, the Reflex SSD family, according to a leak from within the company.

MSI's plans to enter the solid state storage market have been tipped ahead of schedule, with details - but, sadly, not prices - of its upcoming Reflex SSDs leaking ahead of an official announcement from the company.

According to pre-release details obtained from an anonymous 'inside connection' by Inside Industry News - and, it goes without saying, thoroughly unconfirmed by MSI itself - the company is to shortly announce the Reflex family of SATA III 2.5-inch solid-state drives, its first in the market.

Based, so the leak claims, on LSI's SandForce SF-2281 controller, the MSI Reflex drives will launch in 60GB, 120GB and 240GB capacities, each in a 2.5-inch form factor with bundled 3.5-inch mounting bracket. Speeds differ according to side: the RX-60 boasts 525MB/s read and 495MB/s write with 85,000 input/output operations per second (IOPS); the RX-120 ups the performance to 550MB/s read and 515MB/s write with 90,000 IOPS; the RX-240 tops the range at 560MB/s read, 525MB/s write and again 90,000 IOPS.

Should those performance figures prove accurate, MSI could have a serious competitor on its hands - and for a first attempt at breaking into a market it has little experience in, it's undoubtedly impressive. Before we can applaud MSI, however, there's one piece of information which the purported leaker failed to include in his report: the price. Should MSI price its Reflex family aggressively, it could be at the forefront of a serious shake-up in the SSD market.

MSI has not yet responded to a request for comment on the leak.

UPDATE:
MSI has confirmed that the Reflex SSD family is real, and that all the leaked details are accurate - but with the proviso that it will not be getting a retail release in the European Union. Although 'selected markets' will receive boxed Reflex SSDs with the aforementioned 2.5in-to-3.5in brackets, MSI has told [eurl=http://www.techpowerup.com/169412/Updated-MSI-s-Client-SSD-Lineup-Piloted-by-Reflex-Series-Pictured.html]TechPowerUp[/url] that EU nations won't be among them. It seems likely, however, that MSI will 'dogfood' the drives and start to use the Reflex family in its own laptops across all markets.

12 Comments

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Harlequin 23rd July 2012, 12:48 Quote
yet another SF-2281 based SSD with toggle nand - lets hope they might have fixed the problems with all the other sf-22xx based ssd that even intel hasnt totally sorted yet.....
andrew8200m 23rd July 2012, 12:50 Quote
Disaster waiting to happen...
Anfield 23rd July 2012, 15:16 Quote
Just more of the same with a different sticker on top, we need really new ssds instead of copy pasta designs in order to push whats technically possible and not this milking the market bs.
JCBeastie 23rd July 2012, 15:40 Quote
Disappointing. When they were confirmed as a Sandforce customer I thought they were going to put an SSD on a motherboard or an expansion card, not just make another drive. Ah well, might still be good if they've spent some time on it.
Bindibadgi 24th July 2012, 07:48 Quote
NM, will tell Gareth.
Gareth Halfacree 24th July 2012, 10:51 Quote
Story updated (well, it will be in a minute): MSI has confirmed that the Reflex range is real, but it *won't* be getting a retail release in the EU. No reason given, but Bindi reckons (quite rightly, in my opinion) that MSI will instead be concentrating on releasing in markets where there are no established competitors while using the Reflex drives in its own laptops - vertical integration, innit?
Harlequin 24th July 2012, 11:41 Quote
totally understandable - msi wouldnt want to join the `yes another ssd` crowd in europe , when theres allready intel , crucial , samsung, ocz, kingston , corsair , plextor, pny and sandisk (feel free to add anymore ofc) - of those 7 are using the same controller!

so from a commercial view it does make sense not to launch where the market is saturated allready
Bindibadgi 24th July 2012, 11:49 Quote
Quote:
Originally Posted by Gareth Halfacree
Story updated (well, it will be in a minute): MSI has confirmed that the Reflex range is real, but it *won't* be getting a retail release in the EU. No reason given, but Bindi reckons (quite rightly, in my opinion) that MSI will instead be concentrating on releasing in markets where there are no established competitors while using the Reflex drives in its own laptops - vertical integration, innit?

Hey you, leave me out of this I don't want people thinking I'm trying to be underhanded or something :P I had dinner with MSI buddies last week! And I've got absolutely no proof they'll use them in their laptops; my point was I expected many companies will consider SSDs in 2013 due to NAND price drops and performance increases - it won't be exclusively Ultrabook. Haswell hardware is in too early development to know yet; BOM costs won't be calculated until muuuch closer to launch.
Gareth Halfacree 24th July 2012, 12:00 Quote
Quote:
Originally Posted by Bindibadgi
my point was I expected many companies will consider SSDs in 2013 due to NAND price drops and performance increases - it won't be exclusively Ultrabook.
And I reckon you're on the money - a move from a hard drive to (even a cheap) SSD makes a machine 'feel' snappier, and I reckon as the pricing drops we're going to see SSDs in everything except the very cheapest laptops.
Bindibadgi 24th July 2012, 14:08 Quote
Quote:
Originally Posted by Gareth Halfacree
And I reckon you're on the money - a move from a hard drive to (even a cheap) SSD makes a machine 'feel' snappier, and I reckon as the pricing drops we're going to see SSDs in everything except the very cheapest laptops.

Bingo!

The only downside is that a huge proportion of the public still buy HDD on size ("this one has a 500GB (HDD), but this only only 256GB" (SSD)). Bigger numbers sell and not every online store has the function to show one is an SSD and another is a HDD - they just list size. However, if one company does it and commits to it, and many media commend them for it, everyone will follow suit. It's about getting the tidal wave of education.
Gareth Halfacree 24th July 2012, 14:12 Quote
Quote:
Originally Posted by Bindibadgi
The only downside is that a huge proportion of the public still buy HDD on size ("this one has a 500GB (HDD), but this only only 256GB" (SSD)). Bigger numbers sell and not every online store has the function to show one is an SSD and another is a HDD - they just list size. However, if one company does it and commits to it, and many media commend them for it, everyone will follow suit. It's about getting the tidal wave of education.
I wouldn't be surprised if they don't simply ditch mentioning the size of the storage at all, except in the fine print and detailed specs. PC World (and others) have a tendency at the moment to concentrate on RAM on their TV adverts, with a voice-over saying something along the lines of "or get this Packard Bell four gig laptop for only £399 in-store today!"

My theory: Instead of "Laptop with Core i5, 4GB RAM, 500GB hard drive" you'll see "Laptop with Core i5, 4GB RAM, ultra-fast SSD storage." Don't put the number in there, and sheeple won't do the comparison - they'll just see it's ultra fast. S'not as if ASA could complain: just stick a footnote saying "* Sequential read speed of SSD measured at 500MB/s compared to 80MB/s for previous model hard drive. Actual performance may vary."
Anfield 24th July 2012, 22:41 Quote
Quote:
Originally Posted by Bindibadgi
However, if one company does it and commits to it, and many media commend them for it, everyone will follow suit. It's about getting the tidal wave of education.

QFT, although its kind of funny when you see people experience a ssd for the first time, I've put a old Samsung SSD I had in my Moms Laptop and she didn't believe me that such a speed difference was possible with just swapping one single part, average joe just needs to hear more about the advantages of ssds and they will buy them. I see an additional way though and that is the disappearance of optical drives from more and more notebooks freeing up space for both a ssd and hdd.
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