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Google to buy Motorola Mobility for $12.5 Billion

Google to buy Motorola Mobility for $12.5 Billion

When Apple threatened to run away with the mobile market, other big-hitters such as Microsoft and Google have had to change tack to stay in the game

Google announced today that it is to buy handset manufacturer Motorola Mobility for $12.5 billion or £7.7 billion.

In one of the biggest moves in the mobile phone market this year, an article posted earlier today on Yahoo's Finance News section, states the purchase as enabling Google to 'supercharge the Android ecosystem'.

Andy Rubin, Senior Vice President of Mobile at Google, added:
'We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community.

We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.'


The move sees Google create an end-to-end 'stack', where, as a whole, it is involved in both the manufacture of handsets as well their operating system. Combined with the Android Marketplace, Google is now in a position to be able to compete directly with Apple.

Apple has designed its own mobile handsets and operating system since the release of the first iPhone in 2007, as well as owning the highly successful iTunes App Store.

Motorola split into two separate companies earlier this year - Mobility develops and manufactures mobile handsets, many of which use Google's Android operating system, while Motorola Solutions covers wider technologies for corporate customers and governments.

What do you make of the move? Do you think Google will be able reign in Apple? Let us know in the forum.

26 Comments

Discuss in the forums Reply
coolius 15th August 2011, 16:47 Quote
It's clear that this purchase is primarily to use Motorola's patents to protect Android from the onslaught of lawsuits that are flying around these days, rather than to turn Google into a hardware manufacturer.
rollo 15th August 2011, 16:56 Quote
its alot of money for a dieing brand i dont know anybody with a motorola mobile nor can i remember there last great phone if they have made one in a long time.

Not sure what google intend to do they already tried to make there own phone it didnt sell well and this was before the iphone became the popularity it is today.

and were does this leave andriod as it is currently free to basically anyone you can get the source code off the internet and put it on any phone with a bit of technical know how including the iphone, Will you still be able to do this or will the technology finally become locked.

As for weather google will challange apple cause they can now make there own phone i think all it will do is split the andriod market you will have the motorola / google phone with the latest version of honeycomb and then you will have samsung with a version thats behind it and i dont think the manufactures will stand for it they will want the same version on every phone.

Thats andriods biggest issue right now than if you go to another phone you may lose features that you already have due to different honeycomb versions.
bowman 15th August 2011, 16:57 Quote
Quote:
Originally Posted by coolius
It's clear that this purchase is primarily to use Motorola's patents to protect Android from the onslaught of lawsuits that are flying around these days, rather than to turn Google into a hardware manufacturer.
Sure, whatever.

As long as they kill Motoblur and impose some quality on Motorola.
Quote:
Originally Posted by rollo
its alot of money for a dieing brand i dont know anybody with a motorola mobile nor can i remember there last great phone if they have made one in a long time.

Not sure what google intend to do they already tried to make there own phone it didnt sell well and this was before the iphone became the popularity it is today.

and were does this leave andriod as it is currently free to basically anyone you can get the source code off the internet and put it on any phone with a bit of technical know how including the iphone, Will you still be able to do this or will the technology finally become locked.

As for weather google will challange apple cause they can now make there own phone i think all it will do is split the andriod market you will have the motorola / google phone with the latest version of honeycomb and then you will have samsung with a version thats behind it and i dont think the manufactures will stand for it they will want the same version on every phone.

Thats andriods biggest issue right now than if you go to another phone you may lose features that you already have due to different honeycomb versions.

Reason you don't see them a lot is because Motorola doesn't care much about the .eur market. They're popular in America. Also, your post is rape of the English language. fyi
Jaffo 15th August 2011, 17:14 Quote
Quote:
Originally Posted by bowman
Also, your post is rape of the English language. fyi

:|
jrs77 15th August 2011, 18:04 Quote
Google is turning more and more into a scary big monopoly. I wouldn't be surprised if they're soon trying to buy OMAP (ARM license) to get even more foothold in hardware. There was rumors started a few weeks back, that TI is looking into selling OMAP, so this isn't oo far fetched imho.

This doesn't look all that good imho.
Floyd 15th August 2011, 18:28 Quote
Quote:
Originally Posted by rollo
its alot of money for a dieing brand i dont know anybody with a motorola mobile nor can i remember there last great phone if they have made one in a long time.

Must be a UK thing. I know a ton of people with Moto phones here in the USA.
Heck im still rocking the Moto Droid 1
TAG 15th August 2011, 18:34 Quote
dancingbear84 15th August 2011, 18:37 Quote
Apple microsoft are worried about the huge rise in popularity of android handsets and are out on a patent war at the minute, samsung being a prime example. Google buying moto secures a lot of parents which will help to secure android and other manufacturers in the future.
Personally I am more concerned about the apple monopoly than googles. But that's just me.
TAG 15th August 2011, 18:40 Quote
FatherTime 15th August 2011, 18:40 Quote
I cant believe they will try to close their system; its the one thing positively differentiating them form Apple. From a marketing point of view, they surely couldnt do it and keep credibility. They would turn into a company that is like Apple but not as good as Apple at being Apple, ie second best.

The original article talks about Google being able to compete directly with Apple, again to be honest I hope not. Apple allows its absolute control of the hardware to optimise it's software/hardware compination (like their video decoding [says I repeating something I read on this site or in the mag a little while ago]). Google trying to do that would make some seriously grumpy faces in their hardware partner's offices.

Google has position as the opposite of Apple. Both business models have their merrits for the consumer, neither is right or wrong. Vive la difference!
Stotherd-001 15th August 2011, 18:51 Quote
Motorola phones take forever to ship to the UK, and finding xooms was nigh on impossible. Our version of the droid took about half a year, and I don't think I've seen any other forms of motorola smart phones here.
faugusztin 15th August 2011, 18:54 Quote
The reason for that is the total incompetence and stupidity of Motorola Europe, not Motorola in general.
rayson 15th August 2011, 19:02 Quote
Quote:
Originally Posted by rollo
its alot of money for a dieing brand i dont know anybody with a motorola mobile nor can i remember there last great phone if they have made one in a long time.

Not sure what google intend to do they already tried to make there own phone it didnt sell well and this was before the iphone became the popularity it is today.

and were does this leave andriod as it is currently free to basically anyone you can get the source code off the internet and put it on any phone with a bit of technical know how including the iphone, Will you still be able to do this or will the technology finally become locked.

As for weather google will challange apple cause they can now make there own phone i think all it will do is split the andriod market you will have the motorola / google phone with the latest version of honeycomb and then you will have samsung with a version thats behind it and i dont think the manufactures will stand for it they will want the same version on every phone.

Thats andriods biggest issue right now than if you go to another phone you may lose features that you already have due to different honeycomb versions.

I politely disagree good sir, droid 3 is probably the best / own of the best phone out
nice camera, nice build quality, nice keyboard ( rectifies the droid and the droid 2 keyboard. big ass screen without being too big and the latest os
ssj12 15th August 2011, 19:43 Quote
well with this, other than patents, google will be able to make phones like Apple. This will be a massive battle of the brands bigger than it is now.
Sloth 15th August 2011, 19:51 Quote
Quote:
Originally Posted by coolius
It's clear that this purchase is primarily to use Motorola's patents to protect Android from the onslaught of lawsuits that are flying around these days, rather than to turn Google into a hardware manufacturer.
Quote:
Originally Posted by dancingbear84
Apple microsoft are worried about the huge rise in popularity of android handsets and are out on a patent war at the minute, samsung being a prime example. Google buying moto secures a lot of parents which will help to secure android and other manufacturers in the future.
Personally I am more concerned about the apple monopoly than googles. But that's just me.
+1 to both posts. Switching to hardware manufacturing would be a pretty large shift in Google's focus. The impact on Motorola Mobility will likely be negligible, just a change of names higher up.
Quote:
Originally Posted by rayson
**** you- droid 3 is probably the best / own of the best phone out
nice camera, nice build quality, nice keyboard ( rectifies the droid and the droid 2 keyboard. big ass screen without being too big and the latest os
It's just a phone, let's be civil. :|
MrJay 15th August 2011, 19:56 Quote
'Place your bets please'
Floyd 15th August 2011, 20:47 Quote
Quote:
Originally Posted by ssj12
well with this, other than patents, google will be able to make phones like Apple.

Barf. If I wanted an iphone id buy one. I dont want one so I got an Android phone instead.
fingerbob69 15th August 2011, 21:55 Quote
It's a just another (big) step in the ongoing patent wars.

While M$ and Apple thought they were being clever buying up the Nortel patent library, Google were negotiating patents and manufacturing IP. US authorities are already questioning to what use those Nortel patents will be put to.

Meanwhile, Apple appear to have been putting Photoshop to some use...
http://semiaccurate.com/2011/08/15/did-apple-photoshop-into-an-injunction-against-samsung/

...naughty, naughty!
V3ctor 16th August 2011, 08:33 Quote
Quote:
Originally Posted by bowman


As long as they kill Motoblur and impose some quality on Motorola.

I... actually like Motoblur, there are lots of things that are well made, I use lots of Motoblur's gadgets, and I really like my phone (Moto Defy), it's really quite sturdy.
[USRF]Obiwan 16th August 2011, 10:07 Quote
Quote:
Originally Posted by dancingbear84
Apple microsoft are worried about the huge rise in popularity of android handsets and are out on a patent war at the minute, samsung being a prime example. Google buying moto secures a lot of parents which will help to secure android and other manufacturers in the future.
Personally I am more concerned about the apple monopoly than googles. But that's just me.

Well i can say Microsoft is not worried at all. They make more money with Android then their own mobile OS!
steveo_mcg 16th August 2011, 10:11 Quote
Quote:
Originally Posted by [USRF]Obiwan
Well i can say Microsoft is not worried at all. They make more money with Android then their own mobile OS!

How?

Genuine question by the way....
Baz 16th August 2011, 11:53 Quote
Quote:
Originally Posted by steveo_mcg
How?

Genuine question by the way....

Handset patents iirc. A proportion of all HTC sales go to MS.
steveo_mcg 16th August 2011, 13:24 Quote
Nice gig if you can get it, eh.
The_Beast 16th August 2011, 23:39 Quote
I'm pretty sure they are just buying them for their patents and to stop leaking money to Apple and Microsoft from the patents they own.


Patents are scary, I can see a lot of great idea being stop from coming to fruition because people are scared of patent lawsuits
lammar1987 19th August 2011, 12:57 Quote
I believe this is what google was aiming to do since they first acquired Android. (maybe not buying MM but definitely starting releasing OS on their own devices)

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