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Intel announces ‘ultrabook’

Intel announces ‘ultrabook’

Asus' UX21 is rumoured to be the first ultrabook - a cheaper alternative to the MacBook Air.

Intel has announced a new type of laptop at Computex 2011: the ultrabook.

Talking to the the Guardian before the show, Intel’s executive vice-president Sean Maloney explained that Intel was changing as a company in order to compete with ARM in the mobile market.

The ultrabook is the result, with Intel’s new CPUs making it practical to produce even thinner and lighter laptops than before.

When asked by the Guardian how ultrabooks will differ from super-thin laptops such as the MacBook Air or Samsung’s Series 9, Maloney replied ‘we’re lowering the price. Not so much immediately, but over time.

That might sound completely underwhelming if you think ultrabooks will be based around even smaller Atom processors – the fault with these has never been price, but rather performance. However, Maloney says ultrabooks will use Sandy Bridge, Ivy Bridge and then Haswell processors, potentially resulting in much faster performance for the lower price.

Part of the ultrabook concept is getting really thin, really responsive systems down into the mainstream. When they [ultra-thin laptops] cost $1,000 or more, they’re relegated to the 10 per cent of the notebook market. If we do it right, the PC ultrabook will be 40 per cent of the notebook market in about 18 months.’ Maloney told the Guardian.

Intel has had some previous success in the area of making laptops more portable while also cutting the price. Ultraportable laptops used to cost a fortune before Intel’s CULV range of CPUs cut the required battery life for a CPU that offered decent performance. A lower power draw resulted in smaller batteries and therefore smaller and lighter laptops.

Intel announces ‘ultrabook’ *Intel announces ‘Ultrabook’ Intel announces ‘ultrabook’ *Intel announces ‘Ultrabook’
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The first ultrabook is rumoured to be the Asus UX21(pictured), which would continue the trend of Asus and Intel revolutionising the laptop industry with an announcement at Computex. It was the 2007 show that saw the first netbook – the Asus Eee PC 701.

What do you make of the news? Is this Intel hyperbole, or the start of another laptop gold rush? Leave your thoughts in the forum.

16 Comments

Discuss in the forums Reply
StoneyMahoney 3rd June 2011, 12:08 Quote
When the pics aren't pre-production renders, then I'll be interested. Intentions mean bugger all.
maximus09 3rd June 2011, 12:12 Quote
please don't say the A word!

what is a word for something lower than underwhelmed?
Bateau 3rd June 2011, 12:16 Quote
Although they were fuzzy on details this is almost everything I want/need in a notebook. Hopefully the screen resolution is at least 1440x900 as anything lower is a bit restrictive. An IPS panel would be good. Also, a matte option for the screen would be welcomed.
Bonedoctor 3rd June 2011, 12:24 Quote
They ain't renders. JUst do a quick you-tube search and you'll see some video of these running. No specs yet but definitely past the dream stage.
r3loaded 3rd June 2011, 12:25 Quote
The only question about the UX21 is when.
l3v1ck 3rd June 2011, 12:29 Quote
Atom powered ones = Not interested
Ivy Bridge powered ones = Very interested.
Goty 3rd June 2011, 13:52 Quote
Smaller and lighter than a netbook!
As fast as a notebook!
Less battery life than a DTR notebook!

Yeah, not really interested
dyzophoria 3rd June 2011, 14:39 Quote
Quote:
Originally Posted by StoneyMahoney
When the pics aren't pre-production renders, then I'll be interested. Intentions mean bugger all.

so negative ;)

here is one ( there alot more , just seach the intarwebs)

http://www.engadget.com/2011/05/30/asus-outs-ux21-ultrathin-laptop-with-up-to-core-i7-cpu-video-ha/
sleepygamer 3rd June 2011, 16:24 Quote
Quote:
Originally Posted by maximus09
please don't say the A word!

what is a word for something lower than underwhelmed?

Press [SPACE] to say the A word.
rinseout 3rd June 2011, 16:55 Quote
This is all fine, but can it play Crysis?
Bindibadgi 3rd June 2011, 17:31 Quote
Quote:
Originally Posted by StoneyMahoney
When the pics aren't pre-production renders, then I'll be interested. Intentions mean bugger all.

That puppy is real!

https://www.facebook.com/media/set/?set=a.202924546417618.52546.179161458793927

We're the first to use a new SB mobile CPU from Intel with it.
sixfootsideburns 3rd June 2011, 17:58 Quote
Quote:
Originally Posted by rinseout
This is all fine, but can it play Crysis?

Probably not but I can understand why you would ask hahaha
Nexxo 3rd June 2011, 18:16 Quote
Battery life?
Bindibadgi 3rd June 2011, 18:38 Quote
Too early to say yet - the two models were hand made for the show just a week ago. It's still got months of rigorous testing and sampling to go through.
Rustypouch 4th June 2011, 18:00 Quote
Quote:
Sean Maloney explained that Intel was changing as a company in order to compete with ARM in the mobile market.

Compete? More like "do away with ARM in the mobile market".

Should be interesting to see what innovations we get in the mobile market, now that the Big Fish is stepping up it's game.
Andy Mc 5th June 2011, 03:09 Quote
Quote:
Originally Posted by dyzophoria


here is one ( there alot more , just seach the intarwebs)

http://www.engadget.com/2011/05/30/asus-outs-ux21-ultrathin-laptop-with-up-to-core-i7-cpu-video-ha/

OOOH! Hope it is i5..... WOuld love it if it was :)
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