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Nvidia releases next gen graphics teaser video

Nvidia releases next gen graphics teaser video

He says it's a graphics card, but we're still secretly hoping it's a puppy.

Nvidia has just released a short teaser trailer promising the launch of its new flagship graphics card on Thursday 24 March.

The video was uploaded to the company’s YouTube channel, and features Nvidia's director of technical marketing Tom Petersen showing off a large box with 'Top Secret' scrawled on the side.

He stops short of any specifics, but does reveal that Nvidia has been working on the card that is in the box for two years and that it will be the company's ‘next generation, highest performance graphics card.

That could point to either an entirely new range of graphics cards, or an addition to Nvidia's current range that will sit above the GeForce GTX 580 1.5GB.

It's also worth checking out the screens sneakily placed behind the secretive Mr Petersen, as the graphics card pictured on them doesn't look like anything we've seen before. Having said that, it's a pretty arty shot and the screens are nearly all partly obscured, so maybe we're reading too much into it.

If we produced a teaser trailer for a new graphics card, though, we'd probably try to sneak a little Easter egg in there for the eagled-eyed viewers. Just saying.

Anyway, check out the video below and let us know your thoughts in the forums.

81 Comments

Discuss in the forums Reply
Phalanx 22nd March 2011, 17:04 Quote
590 :)
wuyanxu 22nd March 2011, 17:08 Quote
"director of technical marketing" nice title, but at the end of the day, he's still boss of all the marketing monkeys who put Ti at end of 550/560 and decided to give G92 3 names.

SLI-on-a-stick 590 is pretty much given.
Snips 22nd March 2011, 17:12 Quote
"If we produced a teaser trailer for a new graphics card, though, we'd probably try to sneak a little Easter egg in there for the eagled-eyed viewers. Just saying."

What did you see Clarice, what did you see?
r3loaded 22nd March 2011, 17:13 Quote
I thought he was referring to Kepler/GTX 600 series?
metarinka 22nd March 2011, 17:20 Quote
No substance to this video TS:DNF
Technobod 22nd March 2011, 17:27 Quote
Can they really call the 590 next gen? Imo it's just an extension of the current generation- next gen is GTX600...
trig 22nd March 2011, 17:37 Quote
if we learned anything from theair dx11 gpu on display that was nothing but a shroud, then the top secret box is full of jelly bellys...
Deders 22nd March 2011, 17:45 Quote
I think someone might need to point out to him what next gen actually means, isn't the 590 arriving on the 24th?
soviet_ 22nd March 2011, 18:01 Quote
2 x 580s taped together
Aracos 22nd March 2011, 18:08 Quote
I got all excited for a GTX680 then realised it's just gonna be a GTX580X2, boring and not interesting, certainly not a "next generation". But if it is a GTX680 I can't wait for the GTX670 :D
wuyanxu 22nd March 2011, 18:11 Quote
Quote:
Originally Posted by storm20200
I got all excited for a GTX680 then realised it's just gonna be a GTX580X2, boring and not interesting, certainly not a "next generation". But if it is a GTX680 I can't wait for the GTX670 :D
but it's BF3 isn't out yet. i don't want to buy 680 next month and found out it can't max BF3.

im sorry, i hope it isn't 680, i hope 680 gets released after BF3 or at same time, and i hope 680 can max BF3 at 2560 resolution. that's the only game i plan to upgrade for in the next 2 years.
Dannythemusicman 22nd March 2011, 18:13 Quote
Nvidia surround on one card? Then I'll be interested... would kinda be consistent with an x2 GPcard

But yeh.. could just be some jelly beans
Blanx3_Bytex 22nd March 2011, 18:24 Quote
*Opens box*
Now, ladies and gentlemen, I present to you...... A GTX 590 STICKER THAT WE CAN STICK ON A MILDLY OVERCLOCKED 580 !!!!!
*oooooooh*
Jaffo 22nd March 2011, 18:41 Quote
VOODOO 6!!!!! At last!!!!
Deders 22nd March 2011, 18:50 Quote
How long ago was it since their last G92 rebrand? 2 years?
Fizzban 22nd March 2011, 18:53 Quote
Wifi-Nipples? Groping at a distance...what??
sub routine 22nd March 2011, 18:55 Quote
Quote:
Originally Posted by wuyanxu

but it's BF3 isn't out yet. i don't want to buy 680 next month and found out it can't max BF3. that's the only game i plan to upgrade for in the next 2 years.

My thoughts too almost sorted myself out with a 570 etc but now am moving house so it kinda postponed the whole thing. Then the BF3 trailer came out, man i`m sold, new Pc for that methinks. Still straining the **** out of my 8800gt (built for BF2) BFBC2 still looks allright on 3/4 strength sliders.
Only man that could make me change my mind on this is mr freeman if he would ever like to come out of hiding.
deadstoned 22nd March 2011, 19:03 Quote
I expect it is a 580x2 thing, but I wish it was a 680 :-/
frontline 22nd March 2011, 20:02 Quote
From Rage3D:
Quote:
The card launches on March 24th at 6AM PDT. Specifications are rumored to be dual 512-core GF110 chips with 607-612MHz core clocks and 850-855MHz memory clocks for the 1.5GB per GPU of GDDR5. Physically the card is smaller than the AMD Radeon HD 6990 and features a larger centrally located axial fan.

Rumors place the price of the GeForce GTX 590 around $800USD, and performance estimates indicate more performance than the stock BIOS clocks of the AMD Radeon HD 6990, but perhaps not the OC BIOS clocks.

Leaked pictures show the card supports NVIDIA Surround without additional cards, as well
tristanperry 22nd March 2011, 20:09 Quote
@frontline: That would make it a pretty great product (albeit expensive!) if true.
cgthomas 22nd March 2011, 20:22 Quote
a GTX 580 overclocked by 100 MHz shipped with Crysis 2. That's my guess.......
theevilelephant 22nd March 2011, 20:43 Quote
I'm hoping inside is the head of AMD's director of technical marketing.
Deders 22nd March 2011, 20:45 Quote
Quote:
Originally Posted by theevilelephant
I'm hoping inside is the head of AMD's director of technical marketing.

Even better, his own head then i'd be impressed :D
Bungletron 22nd March 2011, 20:56 Quote
WHATS IN THE BOX?!?
lanester 22nd March 2011, 21:35 Quote
Am I the only one who thought.... Sloth out of Ice Age!
Frohicky1 22nd March 2011, 21:40 Quote
Aaaaaaaaahahahahahahahaha. Derp.
Canon 22nd March 2011, 21:55 Quote
Lets face it, inside the box there is a sheet of paper, with the word 'BLUFF' written across it in green crayon. And what's with the fail attempt at an 'ammo box'. I swear to all the ****ing gods if this is another piece of crap military themed hardware in the shape of ANYTHING stupid, I will buy one and smash it the **** up on YouTube just for the sake of expressing my EXTREME dislike for such products.
Picarro 22nd March 2011, 22:02 Quote
The box contains a GTX590 sticker, duck tape and Stimorol chewing gum for sticking two GTX580's together.
Snips 22nd March 2011, 22:03 Quote
Quote:
Originally Posted by Deders
Quote:
Originally Posted by theevilelephant
I'm hoping inside is the head of AMD's director of technical marketing.

Even better, his own head then i'd be impressed :D

Yeah, I'd settle for the AMD marketing guy as well. One less BS'er world make the world a better place!
LeMaltor 22nd March 2011, 22:29 Quote
From the vid it should be epic, not just a 590 or 2 580's slapped together.
Sloth 22nd March 2011, 22:30 Quote
I'm glad Nvidia is turning out a dual GPU card. Dual GPU's have come a long way since SLI/Crossfire first came about and a lot of the complaints against them need to get with the times, incompatability with games is far less common now. If it lets companies get more performance into the box them more power to them!

Also nice to have a dual-GPU on the green team. Now there's something to compare to so people don't start pulling out the pointless "But it's not single-GPU so it doesn't count" argument when looking at 6990 benchmarks. They still offer a certain performance at a certain price, and being on one card doesn't mean you can't compare it to two cards in SLI/CF.
frontline 22nd March 2011, 22:52 Quote
Quote:
Originally Posted by Picarro
The box contains a GTX590 sticker, duck tape and Stimorol chewing gum for sticking two GTX580's together.

Probably Huang and a collection of woodscrews.
FelixTech 22nd March 2011, 23:07 Quote
Judging by the size of the box it's either the biggest card yet, extremely fragile, or comes bundled with around 50 games. Lets hope it's the latter! :)
PingCrosby 22nd March 2011, 23:20 Quote
Its an MP's laptop he found on a train.
ChainsawBunny 22nd March 2011, 23:53 Quote
I hope it's the 600 series.

I had a Geforce 6800 a few years back I can have a Geforce 680 this time !
slothy89 23rd March 2011, 00:10 Quote
if its coming out Thursday, it would be the dual GPU Fermi.

No way will it be the 600 series..
Christopher N. Lew 23rd March 2011, 00:22 Quote
The box seems shorter and squatter than I'd expect for the 'early-prototype' GTX590 pictures that are all over the web. But the screens behind seem to show something with an axial fan. So ... it's the rumoured dual GPU GTX590 with specs as above, but with mighty improved cooler.
thehippoz 23rd March 2011, 00:23 Quote
damn frontline beat me to it.. was gonna say woodscrews
Penfolduk01 23rd March 2011, 01:35 Quote
I know what the Easter Egg is - Tom Peterson is actually a computer-generated character being run on their new GPU... lol

He's pretty realistic, but they obviously couldn't generate enough polygons to do his eyebrows properly. :-)
rehk 23rd March 2011, 01:47 Quote
http://en.wikipedia.org/wiki/GeForce_500_Series#GeForce_500_Series

Its the GTX590 thats being released in two days, the info for which has been leaked since the dawn of time.
sWW 23rd March 2011, 03:22 Quote
Quote:
Originally Posted by wuyanxu
Only man that could make me change my mind on this is mr freeman if he would ever like to come out of hiding.

indeed, where is he hiding!
Cthippo 23rd March 2011, 07:30 Quote
Quote:
Originally Posted by sWW
indeed, where is he hiding!

In an alternate universe where top-tier single player games are still economical to make. Like it or no, everything's about multi-player these days and I don't think Valve can move Dr. Freeman to that sort of a format so they've decided to let him fade into the great beyond.
DBA 23rd March 2011, 08:33 Quote
Quote:
Originally Posted by Picarro
The box contains a GTX590 sticker, duck tape and Stimorol chewing gum for sticking two GTX580's together.

and it was two years of hard work in the making
HyBry 23rd March 2011, 08:54 Quote
For me to believe it is something really top secret and new, it has to be some wicked effective and quiet cooling solution or a compleatly new card designed for raytracing.
Almightyrastus 23rd March 2011, 09:26 Quote
And theeeennnn.......
Snips 23rd March 2011, 09:51 Quote
Could it be?.....NO!!!!!!

Nvidia have found Osama Bin Laden!
PQuiff 23rd March 2011, 11:19 Quote
Oh Nvidia your like a dirty disease ridden whoore, You keep cock teasing us with next gen then you deliver a mild performance increase over your predecessor.

And give us crabs. oh no thats just the whore bit.
Xir 23rd March 2011, 13:05 Quote
Whatever it is, if it lowers GTX570 prices, i'm game! :D
Denis_iii 23rd March 2011, 13:39 Quote
On Thursday 24 March I'm likely to be rather miffed that I recently took delivery of an Asus G73JH-A1 laptop(its awesome and I'd highly recommend to anyone) but I suppose its better to wait for Intel to release X68 chipset and CPU's before building new PC.
delsinboy 23rd March 2011, 15:48 Quote
shame there's no next-gen software.
crlyhair 23rd March 2011, 16:28 Quote
I'm excited to see the supposed GTX590, but I would rather see a real "next-gen" card.
Xir 23rd March 2011, 16:29 Quote
Quote:
Originally Posted by Denis_iii
...I suppose its better to wait for Intel to release X68 chipset and CPU's before building new PC.
...I am, but it's making my toenails crinkle.
Of course buying some games off the steam sale that my current rig doesn't pull doesn't help :D
kenco_uk 23rd March 2011, 16:37 Quote
The card actually is three screens wide.
Tech NoOb 23rd March 2011, 17:00 Quote
A pie. That is actually his lunch box.

Image on the screen could be from Crysis 2. [Cue the 'but can it run......' quotes]
maverik-sg1 23rd March 2011, 17:12 Quote
Well I guess you can bend the rules a bit with this - sure we all know it's the GTX590, but you can forgive them for saying 'next gen' because it is Nvidias first multi gpu card based on their next gen Fermi architecture - so from a G80 GTX295 to a GT110 GTX590 I would accept next gen in that context.

It could be soemthing really cool and interesting about the bridge used to control teh two gpu's, next gen lossless multi gpu - one that don't need multiple driver intro's to get 99.99% ultilisation on any game...... even in windowed mode :)
maverik-sg1 23rd March 2011, 17:12 Quote
Damn this dyslexic keyboard and apologies for the typo's :(
Madness_3d 23rd March 2011, 17:24 Quote
definately looks like crysis 2 to me, has the same hud :-/ why are people doubting it?
Deders 23rd March 2011, 17:31 Quote
Quote:
Originally Posted by maverik-sg1
Well I guess you can bend the rules a bit with this - sure we all know it's the GTX590, but you can forgive them for saying 'next gen' because it is Nvidias first multi gpu card based on their next gen Fermi architecture - so from a G80 GTX295 to a GT110 GTX590 I would accept next gen in that context.

Lol, you're far more forgiving than me when it comes to marketing, Fermi hasn't been next gen for at least 6 months, but I guess it's not aimed at people like us.
Quote:
Originally Posted by Madness_3d
definately looks like crysis 2 to me, has the same hud :-/ why are people doubting it?

That's on the box, not in the box
Snips 23rd March 2011, 18:17 Quote
Quote:
Originally Posted by Tech NoOb
A pie. That is actually his lunch box.

Best effort by far! LMAO
thehippoz 23rd March 2011, 18:39 Quote
I know they said working on it for 2 years.. the only thing huang was working on 2 years ago was rebrands
Deders 23rd March 2011, 18:54 Quote
Quote:
Originally Posted by Tech NoOb
A pie. That is actually his lunch box.

That's a next gen pie he's been working on for 2 years
frontline 23rd March 2011, 19:42 Quote
Quote:
Originally Posted by Tech NoOb
A pie. That is actually his lunch box.

Huang and his humble pie
outlawaol 23rd March 2011, 20:07 Quote
Knowing nvidia its probably some hyped up card that consumes more power than a overheating Japanese nuclear reactor and performs about 10% better than a previous gen.
docodine 23rd March 2011, 20:12 Quote
Quote:
Originally Posted by Canon
Lets face it, inside the box there is a sheet of paper, with the word 'BLUFF' written across it in green crayon. And what's with the fail attempt at an 'ammo box'. I swear to all the ****ing gods if this is another piece of crap military themed hardware in the shape of ANYTHING stupid, I will buy one and smash it the **** up on YouTube just for the sake of expressing my EXTREME dislike for such products.

I don't get, what's wrong with the ammo box?
Sloth 23rd March 2011, 21:01 Quote
Quote:
Originally Posted by docodine
I don't get, what's wrong with the ammo box?
Video cards and ammo boxes have nothing to do with each other.

It's just a silly marketing tool because their target audience stereotypically thinks that anything psuedo-military is the bee's knees. For people who are legitimately interested in the product it just gets in the way.
Snips 23rd March 2011, 22:14 Quote
LOL the AMD fanbois have arrived in full force. What's up girls, worried for your dual gpu card that it will go the same way as the rest of the 6xxx series?
leveller 23rd March 2011, 22:27 Quote
Quote:
Originally Posted by Snips
LOL the AMD fanbois have arrived in full force. What's up girls, worried for your dual gpu card that it will go the same way as the rest of the 6xxx series?

Snips! Naughty! The 6 series has done very well, and need I remind you that the 6990 is still the most powerful card available?

Is this 590 being revealed tomorrow? And benches? Reviews, etc?

I need a new computer ... and I can't wait any longer!!
Deders 23rd March 2011, 22:32 Quote
Quote:
Originally Posted by Snips
LOL the AMD fanbois have arrived in full force. What's up girls, worried for your dual gpu card that it will go the same way as the rest of the 6xxx series?

I like Nvidia's products, I just share some of Bill Hicks' views on marketing, especially when they aren't fooling anyone.
wuyanxu 24th March 2011, 00:34 Quote
Quote:
Originally Posted by Snips
LOL the AMD fanbois have arrived in full force. What's up girls, worried for your dual gpu card that it will go the same way as the rest of the 6xxx series?
talking of fanboy, i found one right here inside the quote marks :)
javaman 24th March 2011, 00:58 Quote
ITS LARABEE!!
MrGumby 24th March 2011, 03:15 Quote
To be fair i think both Nvidia and Ati need the 28nm die shrink to give "next gen" performance, without having a stupidly high power draw and heat output.
I think the only think Nvidia are guilty of is using the "next gen" too much and using it within the same series ie "next gen" to me means 6xx series.
Gradius 24th March 2011, 03:59 Quote
590 for sure, and AMD won the race already!
Snips 24th March 2011, 10:01 Quote
Christ! read the post before that brain kicks in.
Landy_Ed 24th March 2011, 10:25 Quote
leveller 24th March 2011, 11:48 Quote
I'm assuming that I can post this ...

Bn92O4l4XzQ
SchizoFrog 24th March 2011, 12:56 Quote
By the way... The card on the PCs in the background look just like a stock GeForce crad... possibly a 460.

http://www.yugatech.com/blog/pc-gaming/inno3d-geforce-gtx-460/
Deders 24th March 2011, 13:54 Quote
Impressed, all the facts.
Tech NoOb 24th March 2011, 14:35 Quote
Quote:
Originally Posted by Deders
Impressed, all the facts.

He didn't mention price, currently around £569.00 on a leading website. (vs. ATi 6990 £540.00)

Price drop battle soon?
tad2008 24th March 2011, 15:09 Quote
Wasn't Nvidia's Fermi architecture supposed to make all their current generation of cards to be the best cards they could make?

If the card is supposed to fit in that Top Secret box then it's probably a low profile, passively cooled version, cos it's far too small for anything substantial, lol
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