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Apple iPad 2 launched - iPad prices cut

Apple iPad 2 launched - iPad prices cut

The iPad 2 is thinner, lighter and faster than its predecessor.

In a surprise visit, Steve jobs returned from sick leave yesterday to launch Apple's new tablet, the iPad 2.

A 1GHz dual-core Apple A5 processor and front and rear cameras are perhaps the most interesting additions to the specs. Compared to the original iPad, Apple claims that the new device offers up to double the CPU performance, and nine times the graphics performance.

It's 33 per cent thinner than the iPad too, slimming down from 13.4mm to just 8.8mm thick, although the other dimensions remain unchanged. Weighing 600g, it's also around 80g lighter than its predecessor.

However, the screen is essentially the same as the display found in the original iPad. The 9.7in LED-backlit LCD has a resolution of 1,024 x 768, and also features IPS panel technology.

Apple sold 15 million iPads in 2010, so its tablet design is far from a flop. That said, its share of the tablet marketplace dropped by nearly a quarter by December last year as competitors released their own tablet designs.

Apple also slashed prices of its original iPad shortly after the launch. The 16GB WiFi-only iPad is now available for just £329 - £110 cheaper than the equivalent iPad 2 model.

Is the iPad 2 on your list of must-haves this year? What do you make of all this tablet malarkey? Let us know in the forums.

45 Comments

Discuss in the forums Reply
Morrius 3rd March 2011, 12:49 Quote
Cue loads of angry anti-Apple comments from small minded PC enthusiasts.

The truth is, the iPad is a very useful device for a small percentage of the people who buy them. The majority are buying them out of pure gadgetlust or fanboy Apple reverence. But still, the device when placed in the right context is extremely useful.
yakyb 3rd March 2011, 12:52 Quote
considering buying tbh where is the cheapest place currently?
wuyanxu 3rd March 2011, 12:55 Quote
im temped by the sub £300 refurbished iPad 1 16GB wifi model. or 32GB refurbished model for only £330. (same price as new ipad 1 16GB model)

adding a camera isn't really worth the price difference. the dual-core CPU won't be put to good use unless Apple re-design multitasking interface, and overhaul notification while they are at it. besides, older model is known to be jailbreakable, which is crucial to make an iOS device usable. (coming from a jailbroken iPhone 4 user)
Paulg1971 3rd March 2011, 13:12 Quote
NO ,it is not on my must have list.
leveller 3rd March 2011, 13:17 Quote
"Steve jobs returned from sick leave "

He didn't look the picture of health though. I'm guessing with all the talk of shareholders rejecting the current CEO succession plan that Jobs is off for very long time .....
steveo_mcg 3rd March 2011, 13:17 Quote
This would replace my "living room" netbook if it wasn't so expensive, the acer one cost £120. Too me this is an expensive luxury to others probably not so much.
will_123 3rd March 2011, 13:41 Quote
"The truth is, the iPad is a very useful device for a small percentage of the people who buy them. The majority are buying them out of pure gadgetlust or fanboy Apple reverence. But still, the device when placed in the right context is extremely useful."

No its not what can it do that a netbook cant do at a cheaper price? And judging by the pricing of the new ones its going to be a lot cheaper!

"gadgetlust or fanboy Apple reverence" - you hit the nail on the head there. These are who the ipads are selling to or many of the people who just buy apple products because now its a fashion statement more than anything else.
Spreadie 3rd March 2011, 13:50 Quote
Here we go. Let the flame war commence.

How very predictable, how very boring.

Not, it's not on my list either. If I had enough disposal income to feed my "gadget lust" then, maybe, but it would be in the queue behind a GTX 580 and a nice big montior.
javaman 3rd March 2011, 13:55 Quote
Not too excited about the faster processor although Apple drives the market in terms of development (Kinda like consoles set the benchmark for games) so better looking games will like follow from this. The bigger announcement will be their new iOS. Simple because the dual core opens up alot in terms of multitasking possibility.
Im glad the weight is down too, that was the biggest problem for the original ipad. I never felt comfortable with it between weight and size. Maybe with the reduced weight the size won't be as big a problem. (yes i do prefer the 7" tablets more)

Its a nice evolution but if I had the first ipad I wouldn't be rushing out to buy one, simply because Im wanting a tablet with full phone capabilities. Seems apple have brought a very nice device to the table tho, well done!

The ipad 3 rumoured for November kinda takes away any point to this.
BLC 3rd March 2011, 14:11 Quote
It's exactly what I thought it would be: an upgrade/overhaul to the hardware, a new revision of the OS with maybe some tweaks or new features, and a refinement of the form factor. It doesn't exactly blow me away in the way that the Motorola Xoom running Android Honeycomb did. The hardware is great, but effectively the OS hasn't really changed since the first iPhone. Sure there have been many many revisions, improvements, new features, etc, but nothing that approaches the radical overhaul that I saw in Android Honeycomb. That might not be a bad thing for Apple or consumers - they'll still sell bajillions of units - but it certainly doesn't float this nerd's boat.
Quote:
Originally Posted by will_123
No its not what can it do that a netbook cant do at a cheaper price? And judging by the pricing of the new ones its going to be a lot cheaper!

Where Apple excels is their consistently good user experience. They don't make major changes to the way their iOS devices work; it might not gain them any points for innovation, but consumers don't always care about innovation. They know what they're getting with an Apple product: it will be of a high standard and it will be simple and uncomplicated to use. For the average consumer, buying a PC - even a netbook - will be more of a mixed bag. There are so many different ones to choose from, and each of them will have a different software loadout - Average Joe doesn't really know what to expect when it comes to actually using the thing.
Quote:
Originally Posted by will_123
These are who the ipads are selling to or many of the people who just buy apple products because now its a fashion statement more than anything else.

Here's a perfect example of a niche that the iPad fills brilliantly. My partner works for a company that makes web-based software for letting agencies. Natually, part of their sales involves attending trade shows. Because the iPad has built in 3G, their sales guys can easily demo the live software to prospective clients on the trade show floor. You can easily grab passers-by without having to drag them over to the laptop on your stand. You can hand over the iPad to a prospective client and let them have a poke around with the software, without making them hold a laptop up or holding the laptop for them.

Admittedly this is only one narrow example, but it does prove the worth of the iPad outside of being a "fashion accessory".
Tokukachi 3rd March 2011, 14:12 Quote
This is more of a iPad 1.1 than a iPad 2, no point in buying this if you already have a iPad unless your a raving fanboy, the speed increase means diddly squat, all the apps still have to work on the original iPad/iPhones so they cant require any more horsepower to run, and unless a whole new iOS is due as well than makes multi tasking work properly.

Biggest issue, screen is still the same so you can't use it outside/on the train...
dogknees 3rd March 2011, 14:37 Quote
Neat69 - It's not whether they run, it's how responsive they are. How long does it take from you hitting a button on the screen until the action is complete. For me, I like literally instant response and I'm happy to pay for that.
kenco_uk 3rd March 2011, 14:41 Quote
£289 is a far, far better price for the standard model. Still dearer than a device that could do a lot more, but hey, it's an Apple right?
DriftCarl 3rd March 2011, 14:57 Quote
Wont be buying one, I have absolutly no use for one. my HTC desire can do everything I would require "on the move" and my PC at home does everything i would require while at home.
The iPad is good for business use, but for personal use it is just a luxury item. People dont really need it for personal use, it is not going to prevent them from doing anything, and they cant do anything productive on an ipad that they coudlnt do on a much much cheaper piece of equipment.

Like you always see the laptops in movies and TV shows are always Apple laptops, it is mostly a fashion statement to let others know that you are "hip". no different than having a rolex watch or a prada bag.
Lenderz 3rd March 2011, 14:59 Quote
Quote:
Originally Posted by will_123


No its not what can it do that a netbook cant do at a cheaper price? And judging by the pricing of the new ones its going to be a lot cheaper!

Actually I consider myself a hardware enthusiast but I find my iPad does a lot a netbook can't, firstly as has already been mentioned theres the pleasure to use and the consistency of experience that windows or linux on an underpowered netbook makes them far from pleasurable to use.

I use mine as a way of browsing the web on a train or in a hotel or entertaining myself on a plane, or simply lounge computing, I travel a lot for work, so this shouldn't be underestimated. Or simply laying on the sofa and checking my mail, looking up a bit of information I'm thinking about at that point in time.

But the key difference that the iPad can offer me over and above a netbook is battery life, theres nothing else on the market that in my experience provides me with 10-12 hours surfing, watching decent quality video (catching up on house while travelling is a common theme for me, as I rarely if ever have time for live broadcasts), playing a game on a plane with my Mrs or simply having an instant on device that can be on standby in the living room for a month between charges.

Show me a device that can provide a similar level of functionality, with that battery life and as pleasant a form factor to carry around and I'd be surprised. I use a HP Envy for my every day mobile computing but its simply too big for wanting to take it out of my bag every 20 mins whilst travelling from a train to checkin to an airport lounge to a plane. I'd simply not bother otherwise.

That said I won't be upgrading, I was planning to, but I see no compelling reason to replace my first Gen with a second Gen iPad at this time.
rollo 3rd March 2011, 15:02 Quote
Neat your wrong and you don't even relise it

There is specific apps made for iPhone 4 only aka must have retina display to use. They remade alot of iPad apps to HD as they call it. So you need the iPhone 4 on those apps or the iPad.

It will sell millions original has now sold what 15mil+ minimum this one will sell the same amount again, people love apple and most of that is because

The products are easy to use, and they know what they are getting, compare that to your netbook which is slow lumbering low battery life device and you get why apple has a clear winner

I don't own an iPad enough I can think of a use for one
EvilMerc 3rd March 2011, 15:58 Quote
I'd like one, but I can't justify one. £300+ is still a substantial amount of money.
The_Beast 3rd March 2011, 16:06 Quote
I love my itouch but I don't see a use, you may but I don't


I would take one if it was free :D
themax 3rd March 2011, 16:28 Quote
Even though I own an Ipod Touch 4, the Apple Event yesterday seemed a little overboard on arrogance.

"Year of the copycat"? (Competition is not allowed anymore?)

"First to ship a dual-core mobile processor in volume"? (Isn't the XOOM already shipping?)

Ipad2 does look nice, but aside from the processor, everything about it is what I expected for the yearly update. Added camera, new OS version, beefed up processing power. I do like that the price point is staying the same, something I hope brings down other tablet prices as Motorola, LG, and Samsung seems to have lost the concept of competiting with another product and are pricing their tablets out their customer's reach. I found the XOOM interesting (not much of a tablet person) but the $800 US pricetag turned me off immediately. LG no doubt will want $800 or more since they want to force 3D on their first tablet customers, and Samsung's first offering was underwhelming using Android before it was ready for tablet use. $400 intro price tag for the Ipad/Ipad2 along with the options for space make it a much easier product to consider now.
Toploaded 3rd March 2011, 17:51 Quote
If I was a billionaire possibly.... but I guess I'm saving my funds this year for an NGP and whatever the best smart phone is around the time my contract runs out in November and I can finally go back onto pay as you go.
wafflesomd 3rd March 2011, 18:15 Quote
Still a little too expensive for me and I would really only use it for DAW control, in which case a touch screen is cheaper. I'd like some more hard wire connections as well.

Acer makes a 23" touch screen for pretty cheap.
Snips 3rd March 2011, 18:36 Quote
Not that impressive on upgrade point of view. I may pick up an iPad 1 for £300 though.
morkfromork 3rd March 2011, 18:43 Quote
Quote:
Originally Posted by Snips
Not that impressive on upgrade point of view. I may pick up an iPad 1 for £300 though.

To be honest with the market share apple have in the tablet market they can afford not to do to many changes to the ipad. If in the next year there competitors bring out devices that challange there market share we might see a big jump in what they add or make. But until then it will always be small upgrades.
Eiffie 3rd March 2011, 20:51 Quote
Hopefully I can steal one outta someone's backpack when their not looking, go pawn it off and use the money to get an ssd for my pc.
Pete J 3rd March 2011, 22:59 Quote
Ha ha! My brother managed to sell his iPad for £350 the day before they went down in price! He'll be getting an iPad 2.

For those naysayers: the ipad is actually pretty nifty. Too expensive for my tastes but hey.
Fod 3rd March 2011, 23:24 Quote
Quote:
Originally Posted by Pete J
Ha ha! My brother managed to sell his iPad for £350 the day before they went down in price! He'll be getting an iPad 2.

For those naysayers: the ipad is actually pretty nifty. Too expensive for my tastes but hey.

snap :)
Star*Dagger 4th March 2011, 01:25 Quote
Im selling my 5 Ipads and buying 3 Ipad2s
quack 4th March 2011, 03:08 Quote
There simply is no competition in the tablet market. The iPad has it sewn up, it has apps by the bucketload and that's all that matters.

There are rumours of the iPad 3 coming sooner rather than later, so I think I'm just going to hold off even thinking about buying one until then. I might actually be able to afford it if I start saving now.
Aracos 4th March 2011, 03:11 Quote
Quote:
Originally Posted by Pete J
Ha ha! My brother managed to sell his iPad for £350 the day before they went down in price! He'll be getting an iPad 2.

For those naysayers: the ipad is actually pretty nifty. Too expensive for my tastes but hey.

iPads are too expensive for a man that has 3 GTX580's, I like your style! :P
Pete J 4th March 2011, 03:13 Quote
Quote:
Originally Posted by storm20200
iPads are too expensive for a man that has 3 GTX580's, I like your style! :P
You'd better believe it baby! :D
Niftyrat 4th March 2011, 09:53 Quote
as an ipad 1 owner I see no reason to upgrade at all. reminds me of the iphone 3gs release in that it is just not worth the money to swap;

and to the nay sayers, i am not a fanboy of apple I would never buy a mac over a pc, i use both Win 7 and Ubuntu at home and own a netbook. i much prefer for quick browsing to fire up the ipad then the netbook and i let my 3 yr old play with my ipad where iw ould never let him near my computer.

I always liken my Ipad to a kitchen blender - great to use but you dont need it and some people will never understand what to do with it.
Xir 4th March 2011, 10:42 Quote
I'd love one, but not for twice* the price of my Netbook.
Which is a tad slower in responsiveness (but not in actual workspeed) and has a tad less battery life (~8 hours of couch-surfing compared to ~10hours) :D

If the price for the 1 comes down a bit, I'll get one.
I can always use the card-reader in my netbook to stream my pictures to the IPad then

*Just checked, the Ipad1 32GB is still on this pricepoint.
eddtox 4th March 2011, 15:10 Quote
Preordering as soon as I possible can :D
kenco_uk 4th March 2011, 16:53 Quote
If you are interested in getting an iPad , I can get hold of them through a contact. The numbers are limited and he has 10 iPads going for less than half price – it’s first come first served. He has already sold one (pic is attached so you can see what you are getting – they are from a cancelled NHS contract due to the cutbacks). Get back to me as quick as you can if you want one.

Scroll down to see the model:


























http://forums.bit-tech.net/picture.php?albumid=798&pictureid=17066
steveo_mcg 4th March 2011, 17:57 Quote
rofl
Nexxo 4th March 2011, 18:48 Quote
Is that what they mean by 'Retina Display'?


...I'll get my coat...
WarrenJ 5th March 2011, 01:24 Quote
I read up on the iPad often, but still think if i had the money, i'd spend it on a decent netbook.
sausages 6th March 2011, 00:55 Quote
I no longer need a tablet computer, because I got an app on my iPhone called Mobile Mouse which lets me control my PC wirelessly. It's really good and easy to use. I originally wanted a tablet so I could browse and watch films and listen to music while I'm sat up in bed, but now I can do that easily. I output my PC on to a big HDTV and now I can sit up and use my phone to control the actual PC. I couldn't ask for anything better.
Nexxo 26th March 2011, 18:02 Quote
Well, I'm in my local Apple shop typing away on an iPad 2. Same as its predecessor, basically, but thinner and lighter. Although objectively it is not much lighter, subjectively it makes all the difference.

The back camera is disappointing. Too low res --you can actually see the pixelation-- making the digital zoom pretty much pointless. I would say it is almost the same as the front-facing camera. Shame.

I cannot see a difference in speed but there is not much on the demo model to tax it. Otherwise it is same old, same old. Still a very slick package, and still without viable competition.
eddtox 26th March 2011, 21:14 Quote
Quote:
Originally Posted by Nexxo
Well, I'm in my local Apple shop typing away on an iPad 2. Same as its predecessor, basically, but thinner and lighter. Although objectively it is not much lighter, subjectively it makes all the difference.

The back camera is disappointing. Too low res --you can actually see the pixelation-- making the digital zoom pretty much pointless. I would say it is almost the same as the front-facing camera. Shame.

I cannot see a difference in speed but there is not much on the demo model to tax it. Otherwise it is same old, same old. Still a very slick package, and still without viable competition.

I queued up and got one yesterday, and I'm dead chuffed. I think I owe you and a few others an apology :p.
Nexxo 27th March 2011, 15:42 Quote
Welcome to the dark side. We have cookies. :)
leveller 27th March 2011, 16:44 Quote
eddtox, EA have a sale on right now and you can get Mirrors Edge for £0.59. It's a great little game.
eddtox 27th March 2011, 21:23 Quote
Quote:
Originally Posted by leveller
eddtox, EA have a sale on right now and you can get Mirrors Edge for £0.59. It's a great little game.

Thanks for the heads-up. I picked up rock band in the sale and it's awesome. I'll give mirrors edge a go when I get a chance.
leveller 28th March 2011, 11:30 Quote
Quote:
Originally Posted by eddtox
Thanks for the heads-up. I picked up rock band in the sale and it's awesome. I'll give mirrors edge a go when I get a chance.

I checked out the screens for Rock Band (I've never played guitar hero or rock band before), I think musically I'm a lost cause so I'll avoid it for now. But I am intrigued by Garageband on iPad2 so I'll check that out soon.
eddtox 28th March 2011, 14:41 Quote
Quote:
Originally Posted by leveller
I checked out the screens for Rock Band (I've never played guitar hero or rock band before), I think musically I'm a lost cause so I'll avoid it for now. But I am intrigued by Garageband on iPad2 so I'll check that out soon.

Garage band is awesome, too. Really well polished with lots of clever touches to help non-musicians (and budding ones) get nice sounds out of it. Rockband is a bit like audiosurf, so you definitely don't need to be a good musician to enjoy it. I never played any of the Rockband/GH games and within about half an hour I was getting 4-5 stars (albeit on easy).
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