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OCZ Leaves RAM Market

OCZ Leaves RAM Market

OCZ has now abandoned its well-regarded RAM products, and will instead focus on SSDs.

OCZ has surprised the industry by announcing its departure from the DRAM market in order to concentrate on the increasingly lucrative SSD sector.

In figures unveiled as a part of the company's regular earnings call, OCZ explained that it made a mere 22 percent of its revenue from DRAM products in the third financial quarter of this year.

Ryan Petersen, chief executive officer at OCZ, explained that 'we have focused on building the OEM and enterprise segments of our business, and last month we announced a mass production order from a Tier-1 OEM for our enterprise-class SSDs, reflecting the reliability, speed and total cost of ownership solid state drives provide over traditional mechanical hard drives.

'We believe the market opportunity for SSDs is significant, and to that end, we will continue to invest in research and development to extend our leadership position, and we also plan to increase our sales and marketing efforts in order to facilitate continued revenue growth and increased market share as SSDs gain adoption in all segments.'


The move out of the DRAM market comes after an announcement in August last year that the company would no longer make entry-level DRAM, and would instead concentrate its efforts at the higher-performance - and therefore more profitable - end of the market.

The company's exit from the DRAM market is expected to be completed by 28 February, although it will take time for stock to work its way out of retailers' inventories.

With DRAM prices continuing to fall globally, OCZ might be picking the right time to leave the market. However, the loss of its well-regarded products, including the recently launched Blade 2 and XTE series, will be a blow for some overclockers.

Is OCZ right to concentrate on SSDs instead of memory, or should the company look at getting back into the DRAM market once prices pick up again? Share your thoughts over in the forums.

61 Comments

Discuss in the forums Reply
Brett89 11th January 2011, 17:09 Quote
Wow, I never would have expected such a big player in the market to up and leave. I've always known OCZ for their ram. I mean SSDs are in a similar forte, not the exact same but similar and I'm sure they'll do SSDs well, but I saw this and just said aloud,"WHAT?!" That was my go-to RAM brand, oh well such is life.
cgthomas 11th January 2011, 17:11 Quote
This is unexpected!
What's next - Corsair ditching their range in favor of head-phones?
r3loaded 11th January 2011, 17:14 Quote
It's probably all about profit margins. RAM is almost a commodity item nowadays.
infekted.one 11th January 2011, 17:15 Quote
no words.......
hrp8600 11th January 2011, 17:18 Quote
Is there any maufacture you can bank on being there in 12 months ?
just of the top of my head Abit , BFG Now OCZ my prefered Suppliers of parts are falling by the way side.
Am sure there are more but these spring to mind. Non seam to be going bust , just moving on to other things.
Tulatin 11th January 2011, 17:19 Quote
I'll be good and baffled if Micron follows suit.
javaman 11th January 2011, 17:21 Quote
I guess if other companies keep undercutting prices, market saturation causing profit margins fall, general lack of performance difference between high end and low end products theres very little reason to keep competing. Seems like a wise choice.
Matticus 11th January 2011, 17:28 Quote
That is a shame. I always liked OCZ ram, even though I use Corsair for 99% of my ram.

I was going to use 2x1gb of Corsair DDR2 in my soon to arrive mini itx board, and sell my 2x1gb of OCZ DDR2. Might have to do it the other way round, just for old times sake :D
GeorgeStorm 11th January 2011, 17:28 Quote
Wow, again, very surprised.
Both my best sets of RAM are OCZ, not good for RMA :/
Matticus 11th January 2011, 17:32 Quote
Quote:
Originally Posted by GeorgeStorm
Wow, again, very surprised.
Both my best sets of RAM are OCZ, not good for RMA :/

Hmm yes. My OCZ DDR2 has a lifetime warranty. I wonder how they will honor warranty claims, as the company isn't going bust, just ceasing to create the product or a suitable alternative...
karlosaneson 11th January 2011, 17:39 Quote
Is this going to affect their excellent lifetime guarantee with the ram, which I have used twice over the last 5 years and is the only reason why I bought my second lot of ram.
Indybird 11th January 2011, 17:40 Quote
This is surprising indeed...i used to buy ocz all the time. I'm glad they're staying in the ssd business though cause I'm looking to buy a revodrive soon
jrs77 11th January 2011, 17:43 Quote
Most of the so called manufacturers are dong nothing else then adding a heatspreader and a label anyways.

The parts used are all coming form Elpida, Hynix, Infineon, Renesas, Samsung or Toshiba and nowadays it's very hard to tell which parts are used in the final product, if you don't buy something without a heatspreader, where you can directly look at the parts.

So what I do is, I go with the old traditional one in this business, aka Kingston or I buy Samsung or Infineon original stuff.
wuyanxu 11th January 2011, 17:46 Quote
never been a fan of them. had their platinum DDR2, and wasn't very good. have to run exactly at specified settings otherwise it won't work. unlike the many Corsair kits i've had, where it allows for a huge range of options.
bowman 11th January 2011, 17:49 Quote
Quote:
Originally Posted by Tulatin
I'll be good and baffled if Micron follows suit.

Micron is a memory manufacturer. OCZ was not. OCZ was a circuit board, label and laser etched aluminium reseller, like most other DIMM 'manufacturers'.

I find it entertaining to watch so many people ascribe value to nothing more than a name on a plastic label or a heat spreader. It is really more sad to watch the collective PC builder enthusiast community be so uninformed, though.
djzic 11th January 2011, 17:54 Quote
Jeesus. What next, AMD ditching CPUs?
Matticus 11th January 2011, 17:54 Quote
Quote:
Originally Posted by bowman
Micron is a memory manufacturer. OCZ was not. OCZ was a circuit board, label and laser etched aluminium reseller, like most other DIMM 'manufacturers'.

I find it entertaining to watch so many people ascribe value to nothing more than a name on a plastic label or a heat spreader. It is really more sad to watch the collective PC builder enthusiast community be so uninformed, though.

I think you will find it is akin to saying "I like Asda's apples". You know the store didn't make them, but you know they chose that type(memory), that packaging(heatspreader/label) and they (Asda/OCZ) are providing you with the finished product and are the ones who you deal with in terms of support and warranty.

I found my OCZ DDR2 to clock a hell of a lot better than the Corsair DDR2 ever did, so while they didn't make the memory itself. The package they put together, which is afterall what the customer will get was better than the package Corsair had put together at the time.
Phalanx 11th January 2011, 17:55 Quote
Quote:
Originally Posted by bowman
Quote:
Originally Posted by Tulatin
I'll be good and baffled if Micron follows suit.

Micron is a memory manufacturer. OCZ was not. OCZ was a circuit board, label and laser etched aluminium reseller, like most other DIMM 'manufacturers'.

I find it entertaining to watch so many people ascribe value to nothing more than a name on a plastic label or a heat spreader. It is really more sad to watch the collective PC builder enthusiast community be so uninformed, though.

The difference is the "name" in this case is OCZ, who offer a lifetime warranty on their RAM. Names mean a lot in business. Profit and loss can be made or broken on a name. Customer service is tagged to a name as well. In this case, the market has lost a VERY good name in terms of customer service.
thetrashcanman 11th January 2011, 18:02 Quote
what, when did this happen?! why would they only concentrate on ssd's especially when there such a expensive product at the moment, not viable in a mainstream market, granteed nand prices will come down £1/per Gb ssd anyone? but still won't be anywhere near something like a samsung f3 1tb spinpoint, £40 for 1tb, now thats value for money, I feel quite sad actually, they also made some really good looking ram, I was just looking on there website at there liquid cooled ram, looked awesome
samkiller42 11th January 2011, 18:08 Quote
This is sad news. I only ever use OCZ in my Rigs.
Any word on how Warranty's will be honoured?

Sam
infekted.one 11th January 2011, 18:15 Quote
Quote:
Originally Posted by bowman
I find it entertaining to watch so many people ascribe value to nothing more than a name on a plastic label or a heat spreader. It is really more sad to watch the collective PC builder enthusiast community be so uninformed, though.

:| Then thanks for sharing your bigotted feelings....
Floyd 11th January 2011, 18:15 Quote
Not worried to see them go. I stopped using them in all my builds because their kits just plain didnt work. Never had a DOA but they have issues.
Since then ive used Kingston and Gskill with no issues whatsoever.

Last OCZs were DDR2 Plat and DDR2 Reapers
j_jay4 11th January 2011, 18:28 Quote
Cannot believe this, OCZ RAM are my first choice for memory, their sticks last forever. I will miss them, at least they've got a lucrative SSD business and so the brand won't be lost forever, but still it is a bit of a shock
B1GBUD 11th January 2011, 18:55 Quote
*** Clutches his old OCZ SoE DDR2 ***
brave758 11th January 2011, 19:43 Quote
WOW.............
crayfish 11th January 2011, 19:50 Quote
Thanks for the memories.
cgthomas 11th January 2011, 20:16 Quote
Quote:
Originally Posted by djzic
Jeesus. What next, AMD ditching CPUs?

Quite likely - although AMD have a better market share than OCZ
HourBeforeDawn 11th January 2011, 20:24 Quote
Im not surprised the sales of OCZ memory has steadily been in the decline for the last few years now, I mean most dont really think of OCZ first when it comes to memory selection, IMHO of course.
Deders 11th January 2011, 20:32 Quote
Glad I RMA'd when I did
DarkLord7854 11th January 2011, 20:38 Quote
This sucks.. I only buy OCZ RAM :(
Bluephoenix 11th January 2011, 20:38 Quote
Pity, their FlexXLC Ram was some of the best I've ever used, and something I'm surprised no other company in the performance market has tried to replicate.
miester7 11th January 2011, 21:41 Quote
This is shocking! I still own a pair of the DDR 400 Bronze series. OCZ have great RAM, this seems like an end of an era!
Madness_3d 11th January 2011, 21:58 Quote
My Extreme OC Picked Reapers will only ever have a limited number of siblings :( Love them to bits, their one of the things making me think twice about upgrading my platform :-/
ssj12 11th January 2011, 22:06 Quote
Well lucky I only buy Mushkin and GSkill.. still a shock to the industry.
Tulatin 12th January 2011, 00:09 Quote
Quote:
Originally Posted by bowman
Quote:
Originally Posted by Tulatin
I'll be good and baffled if Micron follows suit.

Micron is a memory manufacturer. OCZ was not. OCZ was a circuit board, label and laser etched aluminium reseller, like most other DIMM 'manufacturers'.

I find it entertaining to watch so many people ascribe value to nothing more than a name on a plastic label or a heat spreader. It is really more sad to watch the collective PC builder enthusiast community be so uninformed, though.

I know. You don't need to be condescending. I was making a point in stating how unexpected this all was - after all OCZ (was) one of the big names in memory. Rebranding or not, confidence is a lot of what drives repeat customers, and if they know they can trust brand X not to buy cheap as pants circuit boards out of a Chinese man's coat, then they'll probably buy from them again.
SpAceman 12th January 2011, 00:10 Quote
Meh never used their RAM. Its always been G-Skill or Kingston for me.

Their SSDs have a good reputation so sounds like a smart move, especially considering how enterprise level servers using SSDs are becoming commonplace. Huge amount of money to be made there.
DXR_13KE 12th January 2011, 00:26 Quote
WTF?
Woollster00 12th January 2011, 01:37 Quote
Yeah G.skill is where it's at definitely the king of RAM now such good value to performance ratio
JaredC01 12th January 2011, 06:31 Quote
Good riddance! Everything OCZ I've ever had has been terrible... That includes the DDR3 RAM I had initially purchased for my current PC. One stick completely dead, the other two with multiple errors.
NethLyn 12th January 2011, 06:45 Quote
Quote:
Originally Posted by crayfish
Thanks for the memories.

I lol'd. Stuck with Geil for Socket A and Corsair for AM2, looks like it'll be Crucial or Corsair for the DDR3 purchase.
GravitySmacked 12th January 2011, 08:45 Quote
Didn't see that coming.
BRAWL 12th January 2011, 09:28 Quote
Wow, that's madness... "A mere 22%"... so 1/5th of your revenue? can't understand that honestly.

I've got OCZ Reapers in my i7 rig, might need to hold onto my REAPERX 2x2GB sticks now!
HyBry 12th January 2011, 09:34 Quote
Didn't they also have pretty decent CPU air coolers?
Looks like they are incapable of developing for more then one or two products at the same time. Let's see how long they will stay in PSU busines :D Not to mention more competition they will have as more companies enter SSD market as it becomes more accessible to end user.
Tim S 12th January 2011, 09:49 Quote
Quote:
Originally Posted by BRAWL
Wow, that's madness... "A mere 22%"... so 1/5th of your revenue? can't understand that honestly.
Revenue and profit are very different. I'd imagine their profit margins were very small on memory (everyone moaned about it for years, and I doubt it's changed since I stopped writing about computers), so it won't make a massive amount of difference to OCZ as a company. Being a public company, it'll probably help them in actual fact, as their share price will no longer be directly related to the price of DRAM chips.
crayfish 12th January 2011, 10:31 Quote
Quote:
Originally Posted by NethLyn
Quote:
Originally Posted by crayfish
Thanks for the memories.

I lol'd.

: D
Xir 12th January 2011, 11:21 Quote
Quote:
Originally Posted by jrs77
So what I do is, I go with the old traditional one in this business, aka Kingston or I buy Samsung or Infineon original stuff.
It's been a while, right?
When did Infineon turn into Quimondo, and when did Quimonda close? :D
maximus09 12th January 2011, 11:26 Quote
wow thats a shame! Love OCZ and their RAM. At least there are still some other decent RAM manufactures out there.

And lets hope now they are focussing on SSDs that they will produce some lightning quick and cheaper ones! Just bought an OCZ vertex 2 128gb yesterday and their drives, although not the quickest (crucial), are competitive and I think have a good balance between performance and price. Who knows, maybe they will be the quickest and most competitive in the near future driving down SSD prices even more, we can only hope!
LeMaltor 12th January 2011, 12:24 Quote
WHAT???
Unicorn 12th January 2011, 13:38 Quote
I have to say I am also shocked by this... OCZ have produced a silly amount of the RAM modules that have ended up in both my own systems and the systems that I have built for others over the years... I'm intrigued by this and must go and read up on it today, but as someone else has already said, so long and good luck, and thanks for providing a quality product for so long OCZ.

Their SSD's are ridiculously fast, that I can vouch for. If there was a market that they should concentrate more resources on rather than DRAM, it's clear that they have chosen the right one.
Fizzban 12th January 2011, 14:15 Quote
Never used their RAM so I feel rather unaffected by the news on the one hand. On the other I feel it is a blow for the consumer, as the more choice and competition the better.
koli 12th January 2011, 14:23 Quote
Why so much drama people? It's not like you will need to hunt down your modules from now on, plenty of others will keep producing them.

No company has infinite amounts of capital at its disposal so they allocate it to the most promising projects. Obviously for OCZ it is not RAM. So what?!
kzinti1 12th January 2011, 17:45 Quote
Quote:
Originally Posted by djzic
Jeesus. What next, AMD ditching CPUs?

VERY good idea! They should stick to just their excellent gpu's.
The only bad memory I ever had was OCZ. Also the very worst help from any manufacturer still in business.
Good riddance.
ccxo 12th January 2011, 20:08 Quote
Quote:
Originally Posted by samkiller42
This is sad news. I only ever use OCZ in my Rigs.
Any word on how Warranty's will be honoured?

Sam

This please as after spending a bit on there ram be interesting to know what will happen now.
Kovoet 12th January 2011, 20:10 Quote
Such a pity this. My old PC8500 reaper were damn awesome sticks
Deders 12th January 2011, 20:29 Quote
Quote:
Originally Posted by kzinti1
VERY good idea! They should stick to just their excellent gpu's.

No!! we need AMD to keep Intel's prices down!
thehippoz 12th January 2011, 20:36 Quote
the Z on the sinks was always a nice touch.. still have some running in my old rig
Farfalho 12th January 2011, 21:27 Quote
Why you're leaving me?! Please don't! *** Holds tightly to his 4 sticks of OCZ Gold Edition ram***
Now I have to find a new manufacturer when I do a new pc.

In loving memory of...
TheQuadFather 30th March 2011, 22:58 Quote
graveyard: OCZ, DFI, BFG, they were such great companies D: BFG and DFI are gone for good but atleast we got our OCZ ssds left :D
Mechraven 27th April 2011, 13:03 Quote
OCZ LOOOOOOOOL !! Im glad they are leaving the memory market because quite frankly they really suck. I have bought 3 different kits from ocz and all have become faulty within weeks if not hours. My advice stay clear and go with either Crucial or Corsair for ram needs. :(
UrbanSmooth 27th April 2011, 17:41 Quote
::pets Mushkin RAM::

OCZ? RAM market is pretty tough, eh?
Assimilator1 8th September 2012, 15:49 Quote
I've only just found out about this, lol.

Gutted to hear they've pulled out of RAM, they've been my default RAM now for a few years, but no longer!
Overclocking performance of the RAM I've bought (DDR & DDR2) has been pretty decent, I have had the occasional failure, but OCZs RMA has been pretty good so far.

I've recently (May) RMA'ed some DDR2 RAM (1 of 2 sticks wouldn't run at CAS4 @800 MHz anymore), OCZ have agreed to pay me a respectable market value for them :). So to those worried about future RMA claims, so far no probs!
Now I've just got to remember to give them the IBAN & BIC numbers so I can actually get the cash!

To those that said OCZ only rebrand modules, didn't they make the PCBs too? (someone said they did), in which case that would affect performance. Also OCZs lifetime warrantee accounted for a lot.
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