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Windows Phone 7 hits 1.5 million milestone

Windows Phone 7 hits 1.5 million milestone

Over 1.5 million Windows Phone 7 handsets have shipped in six weeks - but is that enough?

Sales of Windows Phone 7-based devices have been steady, if not quite the phenomenal success that Microsoft had been hoping for, with the company's hardware partners reporting 1.5 million handsets shipped in the first six weeks.

While the figures, revealed during a Q&A with the company's Windows Phone 7 head of marketing Achim Berg, show a steady demand for devices based around Microsoft's latest smartphone platform, they're certainly a long way from proving that the company has what it takes to catch up to Apple's iPhone and Google's Android platform.

The figures represent shipments of around 250,000 handsets per week, and while impressive are a far cry from the three million iPhone 4 handsets that Apple sold in its first three weeks. The figures also fail to stack up to Google's Android platform, which the company claimed earlier this month are being activated at a rate of 300,000 per day.

It's also worth mentioning that Berg's figures are for shipments from hardware partners, not for actual sales. While Microsoft itself will know exactly how many of the 1.5 million handsets have been activated and how many are currently sat in the retail channel waiting to be sold, it's not something the company has decided to share.

There's no denying that Windows Phone 7, officially launched back in October, represents a significant overhaul of the platform and introduces some impressive new features including customisable 'hubs' and support for the company's Xbox Live gaming platform, but it looks like Microsoft still has work to do if it wants to regain a significant share of the smartphone market.

Do you think that Windows Phone 7 has what it takes to compete with Apple and Google in the smartphone market, or is it too little too late for the software giant's chances? Share your thoughts over in the forums.

25 Comments

Discuss in the forums Reply
Unknownsock 22nd December 2010, 13:16 Quote
Havn't used one myself yet but i have a few friends that moved from an Iphone to a HTC Desire with no regrets.
Infact so far they all agree that they think its alot better than the Iphone.

I'll most likely be looking at one when my contract runs out too.
Teknokid 22nd December 2010, 13:33 Quote
Quote:
Originally Posted by Unknownsock
Havn't used one myself yet but i have a few friends that moved from an Iphone to a HTC Desire with no regrets.
Infact so far they all agree that they think its alot better than the Iphone.

I'll most likely be looking at one when my contract runs out too.

The desire is android though?

I reckon it will take a while for people to adopt it, but if microsoft can really make a go of it apple could have something to worry about.
rollo 22nd December 2010, 13:48 Quote
desire is andriod correct
Unknownsock 22nd December 2010, 14:16 Quote
ha nvm i got the phone mixed up, but its a win7 variant.

Havn't had a phone for a good 6 months i'm a little behind in some regard.
eddtox 22nd December 2010, 14:22 Quote
Wow, disappointment for Microsoft. My sister in law got a Phone7 device when they first came out (I can't remember exactly what it was), but she exchanged it for a Desire HD (which she loves) because it kept crashing. 1.5 million shipped in 6 weeks is poor. Didn't they sell more Kinects?
Snips 22nd December 2010, 15:29 Quote
I've been using the Windows Phone 7 since launch and it's never crashed or hung or anything else. Much better feel to it than the iPhone4. Can't say anything about android as I have not used them personally but I have had friends who have sent them back for one reason or another.

The main problem for Windows Phone 7 is that everything is marketed as apps and therefore targeted for the iPhone. Not Microsofts fault, just the public perception.

There is nothing I can't do on this handset that iPhone OS or Android can.

I'm using the Samsung Omnia 7, whilst my son uses the HTC Trophy 7. My wife and daughter both use an iPhone4, so I can make exact comparisons.
Fizzl 22nd December 2010, 16:53 Quote
Quote:
Originally Posted by Snips

There is nothing I can't do on this handset that iPhone OS or Android can.

I think this will be the shape of things to come. As with PCs at the moment most people will be more concerned about the browser than the OS. As hardware and networks improve the Apps fad will fade out in favour of good quality websites.
GoodBytes 22nd December 2010, 17:16 Quote
I think this is great news for Microsoft.
Sure it's not great numbers. But for them to enter this late in the game, and not get failing numbers like Kin, this shows that Microsoft has potential, and has fighting power to grow even more and provide a real hard competition into the phone market. Apple vs Android vs Windows Phone vs Blackberry. More competition is very welcomed, and this could also mean more push on service providers to stop blocking updates, and stop putting un-removable (or can't install back) crap software, and possibly better data plans.
schmidtbag 22nd December 2010, 17:53 Quote
i'd say considering how late they joined, these numbers are ok. but, i'm really sick of MS trying to copy everybody else. i'm just glad that they're on the bottom end for once. the zune hasn't really done that well but imo its a lot better than ipod. as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

this just shows microsoft that fame and money can't get you everything.
GoodBytes 22nd December 2010, 18:40 Quote
Quote:
Originally Posted by schmidtbag
i'd say considering how late they joined, these numbers are ok. but, i'm really sick of MS trying to copy everybody else. i'm just glad that they're on the bottom end for once. the zune hasn't really done that well but imo its a lot better than ipod. as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

this just shows Microsoft that fame and money can't get you everything.

Actually, Microsoft is a very innovative company. Do they copy? For sure they do, and so is everyone else. You just don't have your time line correct on what was announced/released.
A pure example, if go watch some Windows Longhorn video, half the features you can see Apple copied later, including time machine (system/file restore in Vista/Win7), instant search, gadgets, an so on. Linux KDE interface was for many years copying Mac OS and Windows (http://www.kde.org/screenshots/, look at the early versions).

Zune interface and Windows phone 7 is extremely original, and very innovative.
The problem with the Zune, is that it's only sold in the U.S (did it finally come to countries who has Zune pass?), and advertisement is minimal to none. Zune popularity goes more with people talking about it, rather than advertisement. Also, Zune focus is MUSIC first. The sound chi, even no the early models are superior than the current iPod. The difference is noticeable with high quality MP3's. But it seams people in the state prefer low quality music for more mostly useless applications. As now the future is phone + MP3 players... I think Microsoft essentially gave up the Zune, and really focuses on Windows Phone 7. With more advertisement I think it can better. So far I haven't see 1 single TV ad of Windows Phone 7 in Canada. Only street posters on 2-3 streets downtown.
alecamused 22nd December 2010, 19:06 Quote
Quote:
Originally Posted by schmidtbag
as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

can you go into detail? what exactly is worse?
leslie 22nd December 2010, 20:40 Quote
WAIT!
Don't go patting them on the back just yet.
Quote:
With the company's hardware partners reporting 1.5 million handsets shipped in the first six weeks

Shipping, has NOTHING to do with actual sales.
They could ship 20million, it doesn't mean anyone actually wants, will or has bought it.
schmidtbag 22nd December 2010, 21:00 Quote
Quote:
Originally Posted by GoodBytes
Quote:
Originally Posted by schmidtbag
i'd say considering how late they joined, these numbers are ok. but, i'm really sick of MS trying to copy everybody else. i'm just glad that they're on the bottom end for once. the zune hasn't really done that well but imo its a lot better than ipod. as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

this just shows Microsoft that fame and money can't get you everything.

Actually, Microsoft is a very innovative company. Do they copy? For sure they do, and so is everyone else. You just don't have your time line correct on what was announced/released.
A pure example, if go watch some Windows Longhorn video, half the features you can see Apple copied later, including time machine (system/file restore in Vista/Win7), instant search, gadgets, an so on. Linux KDE interface was for many years copying Mac OS and Windows (http://www.kde.org/screenshots/, look at the early versions).

Zune interface and Windows phone 7 is extremely original, and very innovative.
The problem with the Zune, is that it's only sold in the U.S (did it finally come to countries who has Zune pass?), and advertisement is minimal to none. Zune popularity goes more with people talking about it, rather than advertisement. Also, Zune focus is MUSIC first. The sound chi, even no the early models are superior than the current iPod. The difference is noticeable with high quality MP3's. But it seams people in the state prefer low quality music for more mostly useless applications. As now the future is phone + MP3 players... I think Microsoft essentially gave up the Zune, and really focuses on Windows Phone 7. With more advertisement I think it can better. So far I haven't see 1 single TV ad of Windows Phone 7 in Canada. Only street posters on 2-3 streets downtown.

i wouldn't say MS is innovative, but they just take something and they know how to make it appealing. i don't really care about products copying ideas, what i care about is what features are good, how much were the features polished, how much does it cost, and what additional things are offered. i actually use KDE with debian linux as my main computer. it offers all of the best features that windows 7, mac, and GNOME have, it does it more efficiently than all 3, and its free. it blatantly copies many interfaces, but i don't mind - i see that as a form of comfort of familiarity.

the zune interface is definitely original and effective. i haven't seen too much of what the windows phone 7 does but to me it looks like any other smart phone with much larger buttons and a more bluish theme. i wasn't aware zune was only sold in US. it was actually pretty well advertised, but as i see it, people didn't go for it because most people don't seem to understand that its an alternative to ipods, which many people put in it's own category (when they're all just mp3 players), or people would rather go with what is and has been the most popular for several years.
i'd have to completely disagree on "people in the states prefer low quality music for more useless applications". considering the population and diversity of the country, thats a very specific generalization. personally, i'm not an audiophile but i am a hardware and software enthusiast and i don't have a smart phone mostly because i find nearly all of the apps on it useless or would slow me down.

microsoft hasn't given up the zune, they do have the zune HD which i think has a touch screen - its supposed to be their response to the ipod touch, but it was incredibly unpopular.

in the end, advertisements are how you get your product known. but its what it does that gets it popular. windows isn't popular because of advertisements. in fact it barley has any memorable advertisements at all, but most of the world uses it. the reason is because of compatibility - everything works on it. apple advertises macs constantly. imo, mac is designed much better than windows (btw, i find it utterly useless and i'll never buy one, i just think its made very well). if macs are a very satisfactory product with lots of advertisements, then with your theory it should do better than windows.
zune doesn't really need more advertising, it just needs to give people a reason to switch to it. the price of a zune isn't good enough for something many people don't have the patience to experiment with.
lamboman 22nd December 2010, 21:10 Quote
All I can say is that if Microsoft have sold at least a good amount of these shipped phones, they are doing pretty well. Considering that this is a ridiculously competitive market (how many can you think of that are more so? Not that many at all, I bet...), that's so dominated by the iPhone, and now the new focus being Android...maybe Microsoft can pull this together and really become a big player in the market.

Seeing from Microsoft's recent software successes, Windows 7, and now this...as I've said before, in my eyes I think that they have really started to innovate and are really creating something fantastic. Had a good play with the Omnia 7, and thought WP7 is fantastic.

And all the while, I'd say Apple are starting to lose it a bit here...
chrisb2e9 23rd December 2010, 04:13 Quote
Quote:
Originally Posted by schmidtbag


in the end, advertisements are how you get your product known.
zune doesn't really need more advertising, it just needs to give people a reason to switch to it. the price of a zune isn't good enough for something many people don't have the patience to experiment with.

I think you hit the nail square on the head here. Lets start with one major stopping block of the zune HD, I can't walk into a store in Canada and buy one. I have a 220$ instore credit at best buy waiting for the day that I can buy a zune HD or an HD2 if it ever happens...

The zune 80 and 120GB versions sold used on kijiji and craigs list go for almost what they sold for brand new. The brand loyalty is immense because once you have the product, it's rare to find someone who doesn't like it.

As for the win7 phones. I still have my 6.1 with HTC sense on it and I love it. I don't see any reason to upgrade to anything else with the exception of better hardware.

With the way that phones are going, I think the end decision to buy apple, android, or windows(blackberry?) will simply come down to brand loyalty. All the phones let you do the same thing.
knuck 23rd December 2010, 04:39 Quote
-Zune HD is mentioned in a thread
-I need to remind people of how awesome my Zune HD is


done
Snips 23rd December 2010, 10:03 Quote
Quote:
Originally Posted by schmidtbag
as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

From my own personal experience and not generalised sweeping statements. My Samsung Omnia 7 Windows Phone is far better than the iPhone4. I own both and can make direct comparisons. I have friends with Android wanting to use my phone and are claiming it does things far more effeciently and faster.

So how have you come to your "overall worse" declaration?
schmidtbag 23rd December 2010, 15:26 Quote
Quote:
Originally Posted by Snips
Quote:
Originally Posted by schmidtbag
as far as i'm aware, windows phone 7 is overall worse than android phones or iphones.

From my own personal experience and not generalised sweeping statements. My Samsung Omnia 7 Windows Phone is far better than the iPhone4. I own both and can make direct comparisons. I have friends with Android wanting to use my phone and are claiming it does things far more effeciently and faster.

So how have you come to your "overall worse" declaration?

i heard about how it had the least amount of apps and its the least stable. i'm sure there are other problems that i'm not aware of, and i'm not surprised if it has things that are better. i guess saying "overall worse" would be wrong of me to say, but i wouldn't say its better than iphone or android either.
Snips 26th December 2010, 12:26 Quote
Android and iPhone did not launch with vast amounts of apps when they first came out.

However, the stability you've stated just isn't true by my personal experience. I have had no instability problems whatsoever. I also haven't heard of these problems from any other source.
lamboman 26th December 2010, 12:41 Quote
Even though the thread is a tad old, I'm a huge fan of what I've seen and tried so far when it comes to WP7. And, from the reviews that I've seen, one of the biggest points that the majority of them made was how fast and stable the OS is. And from trying them out in store, it really, really shows. I'd say that it is, in that sense, far ahead of iOS and definitely Android (which I have to say I was disappointed with, but at least it's improving. However, for what is now a well established player in the market...it will soon border the unacceptable).
Nexxo 26th December 2010, 12:49 Quote
Quote:
Originally Posted by schmidtbag
i heard about how it had the least amount of apps and its the least stable. i'm sure there are other problems that i'm not aware of, and i'm not surprised if it has things that are better. i guess saying "overall worse" would be wrong of me to say, but i wouldn't say its better than iphone or android either.

I read a lot of:"I don't know much about Windows Mobile 7..." and: "I heard about..." so can we assume for now that your actual knowledge about the OS, its functionality and reliability is minimal? Good. Mind if we disregard your opinion a bit?

WP7 is the most innovative and exciting thing to happen to smartphone OS's for a long time. I think it will become a major competitor within the next 6 months.
Fynnon 27th December 2010, 14:19 Quote
these W7 phones are TOO expensive related to the Android counterparts, same goes for Nokia`s OS
GeorgeStorm 27th December 2010, 17:07 Quote
If I were to get a new phone, it would defo be a win7 one.
Having already owned a zune, and now a zuneHD, and loved them both.
Win7 just adds to that, reviews etc I've read have been pretty positive, but it's the interface that wins for me, I find the zune interface to simple and intuitive, as do my friends once they realise it's not an ipod they're holding...
Really hope they keep working hard on win7 with updates etc, as I think it looks like a real winner :)
raokat 31st December 2010, 05:36 Quote
Quote:
Originally Posted by Unknownsock
Havn't used one myself yet but i have a few friends that moved from an Iphone to a HTC Desire with no regrets.
Infact so far they all agree that they think its alot better than the Iphone.

I'll most likely be looking at one when my contract runs out too.
I got my HTC Desire a month ago and it really cooooooooooooool. I love it. I used my brother's iPhone for few days, but I love HTC.
Djayness 31st December 2010, 22:54 Quote
ibzv09CNm2U
This is my own personal review on windows phone 7. Been with android for 2 years and switched over, havent looked back.

The main thing is the integration, the idea of hubs is something that has not happened with iphone or android. There is a huge advantage in having more things in one place rather than going to three or four different applications.
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