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Nvidia announces GeForce GT 540M

Nvidia announces GeForce GT 540M

Nvidia's GeForce GT 540M brings improved performance without increasing power draw, the company claims.

Nvidia has announced the imminent availability of the GeForce GT 540M laptop GPU, the first GeForce 500-series chip to hit the mobile market.

Not wishing to concede the lucrative laptop market to rival AMD, which launched its own Radeon HD 6500M and 6300M GPUs earlier this month, Nvidia has officially unveiled the GeForce GT 540M GPU, built on a 40nm process.

Featuring 96 CUDA cores, the graphics core is clocked at 672MHz and the processor at 1344MHz, while the memory clock is rated at 'up to' 900MHz on a 128-bit bus with support for up to 1.5GB of dedicated GDDR5 or SDDR3.

The GeForce GT 540M also includes full DirectX 11 support along with Nvidia's Optimus graphics-switching technology, CUDA GPU offload support, 3DVision and 3DTV Play, PhysX, and uses the company's 'Verde' driver package for OEM-agnostic updates.

Sadly, as the specifications suggest, the GeForce 540M is far from a revolutionary part: featuring the same specifications as the older GeForce GT 435M, Nvidia admits that it's an update of the existing GPU: 'with [the] GeForce GT 540M, we are taking an already proven architecture [the GeForce GT 435M] and using the maturity of the manufacturing process to create GPUs with higher clock settings while staying in the same power envelope.'

However, the company goes on to claim that the boost to clock speeds 'delivers a significant increase in fill-rate and memory bandwidth, which ultimately translates to better overall performance.'

The first devices to use the GeForce GT 540M will be Acer laptops launching in China this week, while worldwide availability for the parts is scheduled for January 2011.

Do you think that the GeForce GT 540M sounds like a significant upgrade over its predecessor, or do you think AMD has won this particular battle? Share your thoughts over in the forums.

6 Comments

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r3loaded 7th December 2010, 18:04 Quote
Yay rebranding! Back to the good old 9000-series days, eh?
Hustler 7th December 2010, 18:59 Quote
"'with [the] GeForce GT 540M, we are taking an already proven architecture [the GeForce GT 435M] and using the maturity of the manufacturing process to create GPUs with higher clock settings while staying in the same power envelope.'"


Or, in other words, we can make the same part for cheaper, give it a new name, and charge the unknowing saps more money.
frontline 7th December 2010, 21:21 Quote
I wish someone would rebrand my salary to a higher number.
Tulatin 7th December 2010, 22:58 Quote
I'm hoping the 540, or when they do it finally, the 560 will be working hand in hand with a new i7 from intel to give us quad core + optimus.

That said, this is only going to lead to confusing considering ATI's model names are vastly similar. Though really to be honest, how many laptop buyers even know what they're getting into anyway.
Skiddywinks 7th December 2010, 23:00 Quote
While I do hate old architectures popping up with model numbers suggesting otherwise, I am pretty sure AMD also does the same.

And as far as the actual market goes, nVidia's biggest selling point (at least for me) in the laptop market is Optimus. I have seen it in all its forms over on Anandtech, and I have to say I really hope AMD pull their finger out and get something similar.
Glix 7th December 2010, 23:27 Quote
Nah, something better than optimus as it's still wasteful. The Intel intecrapalated paint drawer is still left on in optimus as a frame buffer, probably guzzing power and most likely adding some delay or impact on performance (it's bound to be eating extra cpu cycles).
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