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AMD scores big in notebook graphics

AMD scores big in notebook graphics

AMD's Mobility Radeon and Vision platforms have helped it win a 62 percent market share.

AMD has scored a major win over the green camp, with market watcher Mercury Research announcing that the company's chips now account for almost 62 percent of the discrete laptop graphics market.

According to figures released as part of Mercury Research's PC Graphics Market Share Update for the quarter just gone, AMD's share of the discrete laptop graphics market - counting only those laptops that have a dedicated GPU, rather than graphics integrated into the CPU or chipset - has increased 5.6 share points since the last quarter.

It's a major win for the company, as it lengthens what was becoming a tight lead over rival Nvidia and scores 61.9 percent of the discrete laptop graphics market for its very own.

Matt Skynner, vice president of AMD's GPU division, claimed that the results provide that 'AMD is the clear leader in DirectX 11 graphics technology, with more than 25 million DirectX 110capable units shipped to date, and the Mercury Research results are indicative of our continued focus on delivery compelling graphics technology to both notebook and desktop markets.'

While the market for dedicated laptop graphics is undeniably lucrative, the real battleground between the companies is in the desktop sector. Skynner, however, is confident for a major win in Q4 there, too: 'with the successful launch of the award winning AMD Radeon HD 6800 series graphics cards, shipping in volume on the day of launch, AMD is in a very strong position moving into the last quarter of 2010.'

One thing seems certain, however: Nvidia is not going to cede this battle just yet.

Are you pleased to see that AMD is more than holding its own in the laptop battleground, or do you think that Nvidia's portable GPUs have the edge over the red camp regardless of market share? Share your thoughts over in the forums.

12 Comments

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frontline 3rd November 2010, 17:59 Quote
I suspect that this is mostly the likes of the 5470 GPU that i've seen in loads of laptops recently around the £500 mark, plus the 4000 mobile series seemed to do quite well.

If you aren't particuarly bothered about serious gaming and just needed a half decent GPU for video acceleration, then i can see why they succeeded. Nvidia seemed to be focusing on mobile gaming GPU's recently.
HourBeforeDawn 3rd November 2010, 18:25 Quote
nah AMD former ATI has ALWAYS been strong in the Laptop market for GPUs since the 3xxx series to current, they had the better price point and offerings.
Snips 3rd November 2010, 19:55 Quote
Quote:
Originally Posted by HourBeforeDawn
nah AMD former ATI has ALWAYS been strong in the Laptop market for GPUs since the 3xxx series to current, they had the better price point and offerings.

Unfortunately, that hasn't been the case for some time now. That's why this topic is actually news worthy. It's only been the last six months or so they have actually made any impact.
Cthippo 4th November 2010, 01:57 Quote
I think AMD is realizing that there is a lot more money to be made in the middle to lower end, plus the server market, than there is in the enthusiast market. Let Intel spend gobs of money to be the fastest, if your product in the $500 computer works fine and is cheaper...
Kúsař 4th November 2010, 06:20 Quote
Maybe it's because faulty G86 GPUs are dying out.
Snips 4th November 2010, 07:39 Quote
Quote:
Originally Posted by Cthippo
I think AMD is realizing that there is a lot more money to be made in the middle to lower end, plus the server market, than there is in the enthusiast market. Let Intel spend gobs of money to be the fastest, if your product in the $500 computer works fine and is cheaper...

Unfortunately, that's the problem for AMD. Intel don't just concentrate on the spending gobs of money to the fastest. That's why they own the industry in every class they design to.
l3v1ck 4th November 2010, 09:42 Quote
I expect AMD to do even better with laptop sales once their Fusion CPU/GPU's his the market.
Nvidia will suffer as they don't have a CPU/GPU chip. That means they can't benifit from the reduced power comsumption and cooling requirements of a single chip design. And that's before you even mention how power inefficient recent Nvidia designs have been compared to AMD's.
Intel's new Sandybridge chips GPU's are a big improvement over the old Intel graphics, but not up to AMD's or Nvidia's standards. Providing their new CPU's are up to scratch, I can see AMD taking laptop sales away from Intel as well as Nvidia.
javaman 4th November 2010, 15:11 Quote
A lot of descrete cards are no better than integrated mind. I'm wondering if places like currys and argos screwed up in their labling scheme labling integrated as descrete or did AMD pull a fast on by removing integrated graphics into descrete at very low end. I think that comment made sense
Xir 4th November 2010, 16:00 Quote
...shame AMD's stock isn't showing this...
though Intel's not doing great either
Snips 5th November 2010, 09:03 Quote
Quote:
Originally Posted by Xir
...shame AMD's stock isn't showing this...
though Intel's not doing great either

AMD has gone from $41 to $8 a share over the last 5 years. While Intel even though it's had ups and downs is the around the same $21 it was 5 years ago.

Which one would you have been happier owning for the last 5 years? neither probably.

Nvidia however has been getting some really positive buy notices over the last few days, with big institutional investors piling in. The management and inside share owners haven't sold any of their own share since dec09 when it was at $17. So the management and investors appear to know something we all clearly don't. Have they fixed fermi?

*this isn't financial advice in anyway and is not a recommendation to buy any share
DbD 5th November 2010, 09:34 Quote
Quote:
Originally Posted by l3v1ck
I expect AMD to do even better with laptop sales once their Fusion CPU/GPU's his the market.
Nvidia will suffer as they don't have a CPU/GPU chip. That means they can't benifit from the reduced power comsumption and cooling requirements of a single chip design. And that's before you even mention how power inefficient recent Nvidia designs have been compared to AMD's.
Intel's new Sandybridge chips GPU's are a big improvement over the old Intel graphics, but not up to AMD's or Nvidia's standards. Providing their new CPU's are up to scratch, I can see AMD taking laptop sales away from Intel as well as Nvidia.

Like you say nvidia has suffered as intel integrated graphics have removed them from the low end intel solutions.

When fusion comes out AMD will really only be doing that to themselves - if it was a low end AMD CPU then it already came with a low end AMD gpu. Fusion if anything costs them money as they remove their own low end market, and can't sell fusion for as much.
Xir 5th November 2010, 09:52 Quote
Quote:
Originally Posted by Snips
AMD has gone from $41 to $8 a share over the last 5 years.

AMD stocks are to volitile to be regarded over such a long period of time :D
No I meant that this "positive" news had no influence over the last two days.

And you're right, I'm not too happy owning either Bought them relatively low though, they're both slightly in the plus.
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