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Rumour: Intel to retire Celeron brand

Rumour: Intel to retire Celeron brand

Intel's Celeron brand could be extinct by the end of 2011, according to rumour.

Reports are circulating that Intel is looking to phase out its low-cost Celeron processor line by 2011, replacing it with Pentium and Atom N-series chips.

The rumours of an end to the Celeron brand - which has been a popular, if not exactly loved, part of budget computing since the first Pentium II-based Celeron chip launched in April 1998 - come from un-named sources in the notebook manufacturing industry, which DigiTimes claims have been informed by Intel that the Celeron lineup will be "gradually reduced" prior to a full phase out in 2011.

The rumour has been roundly denied by Intel, which is launching some fresh Celeron chips in September this year - the P4600, the T3500, and the U3400 - but certainly has a ring of truth to it: with Intel concentrating its low-power computing expertise on the Atom line, it's hard to see a place in the market for the Celeron processor any more.

Things were different when the Celeron launched: as an obvious, cheap alternative to the Pentium II, the Celeron has a clear place in processor market. Now that Intel's Core range has the high-end sewn up and the Pentium eats away at the low end office machine market, the only place left for the Celeron is low-power computing - something Intel is looking to target with its latest dual-core Atom processors.

If the rumours prove true, and the Celeron brand is really for the chop, it'll bring a twelve-year legacy to a close - and leave Intel with one less name to find a marketing budget for in these times of corporate belt-tightening.

Do you think that Intel should kill off the Celeron brand, or is there still a lot of goodwill left in name that originally signified a crippled Pentium? Share your thoughts over in the forums.

13 Comments

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proxess 12th July 2010, 11:01 Quote
Obviously because Intel's low end CPU is now the Pentium.
13eightyfour 12th July 2010, 11:01 Quote
Every celeron computer ive ever used has been crap, it may have been the actual comp rather than the chip specifically.

I think they still need a low end chip above the Atom because thats known to be slow, maybe an i1 range of lower end products.
EvilMerc 12th July 2010, 11:29 Quote
Eurgh, Atom. I think an ultra-low-end category is required.
Tasslehoff 12th July 2010, 11:59 Quote
I have generally used celeron's to make cheap low end PC's for friends & family
& found them to be a cheap way to upgrade to a new processor socket

It will be a shame to see them go especially as the Atom is so slow in comparison
l3v1ck 12th July 2010, 20:14 Quote
I'm not surprised given that they've been using the Pentium brand for their lower end chips for a while now. Sure, the Pentium brand was done some damage by the Pentium 4, but in general people still hold it in reasonably high regard. Celeron on the other hand was always known (rightly or wrongly) for being poor.
kingjohn 12th July 2010, 21:52 Quote
Quote:
Originally Posted by proxess
Obviously because Intel's low end CPU is now the Pentium.

or cause the celeron is a waste of manufacturing time . the i3 should be the bargain basement , i5 should start at 60 quid i7 should start at 120 quid with the im a show off range at the top .
Bakes 12th July 2010, 22:26 Quote
Quote:
Originally Posted by kingjohn
or cause the celeron is a waste of manufacturing time . the i3 should be the bargain basement , i5 should start at 60 quid i7 should start at 120 quid with the im a show off range at the top .

Celerons are actually the opposite of a waste of manufacturing time. Very few wafers have perfect yields. Some of the chips are damaged, and not all parts work properly. If they're important parts (say, 1+1=3) the chip is binned as a useless chip, but if they're not so important (say half the cache is damaged) the damaged chip can still be sold as a Celeron with less cache or clockspeed. This means that the chips which are not up to the more high end stuff can still be used and sold for some profit, it's damage limitation.

Also, the prices of chips are set by simple supply and demand principles. Intel sets the prices based on what people will pay for them.
robots 13th July 2010, 00:05 Quote
I wish they would kill that thing off. Every time I use a laptop with one of those celery processors in it, it runs like crap. And celery tastes like crap too.
Star*Dagger 13th July 2010, 01:21 Quote
GOOD RIDDANCE!!

Now if we could just get GPU makers to stop making their sub 250$ pieces of crap that spam the market with substandard graphics cards.
The_Beast 13th July 2010, 01:28 Quote
Celeron, what's that?



:)
DanaG 13th July 2010, 18:16 Quote
The worst thing about Celerons -- not sure if it's still true -- is that they have SpeedStep disabled. Therefore, they have absolute crap battery life. Worst processor I've ever seen in a laptop: a P4-based Celeron. If P4 is crap and Celeron is crap, then P4-Celeron is Crap².
Teelzebub 13th July 2010, 18:41 Quote
About time they got rid of them.
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