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HP's web-printers to print adverts

HP's web-printers to print adverts

HP's new range of ePrint web-connected printers will include local advertising in generated content.

Remember HP's plans to release printers with e-mail addresses? Remember the fears that spammers might circumvent security in order to print advertisements? Fear not: HP is teaming up with Yahoo to send adverts to you itself.

According to ComputerWorld, the partnership will see Yahoo providing targeted advertising to owners of HP's web-connected printers, based on geographic location along with knowledge of the type of data printed and the users' rough habits.

Don't worry overly much, though - HP isn't planning a return to the bad old days of junk faxes: although the adverts do get printed out - and thus cost the recipient real cash money - they are designed to be integrated with the company's newspaper-like content, rather than suddenly appear on a pristine page.

The idea is simple: we're used to seeing adverts on the web and in our newspapers, so when we're using HP's automated print-me-a-newspaper option to snag content from the web and transfer it to print we won't - in theory - even notice that the adverts are there.

The concept certainly makes sense from HP and Yahoo's perspectives, but the sell for the customer is somewhat harder - especially when privacy concerns are taken into account. Stephen Nigro, senior vice president of HP's Imaging and Printing Group, has stated that the system will use 'IP sniffing [to get] an idea about where those printers are' in order to target local advertising, and that information can be tied up with personal data such as the type of subscriptions printed and the users' schedule for printing. HP's Vyomesh Joshi has, however, stated that HP needs to 'be very clear [and implement] business rules in terms of privacy.'

Do you think that HP has a right to put advertising in the content it automatically generates for you, or is it wrong of it to cost you real money in ink used just to try and make a quick quid off your reading habits? Share your thoughts over in the forums.

21 Comments

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Aterius Gmork 17th June 2010, 11:49 Quote
Are we getting the printer for free or something? What's in for the customer in this deal? Ink, esp. for HP printers isn't exactly cheaps these days. So you do not only get a newsletter you can't turn off (as they know it costs actual money to print something which'll get binned instantly), you'll have colored ads as well? The idea of the printer is brilliant, but this reminded my again why I do not buy HP products.
scawp 17th June 2010, 11:50 Quote
if HP provide me with free ink for life then you can print all the ads you want.
scawp 17th June 2010, 11:51 Quote
what he said
mi1ez 17th June 2010, 12:24 Quote
I won't be getting one of these then. Pity, I liked the concept.
Nexxo 17th June 2010, 12:46 Quote
It will take about 50 seconds for someone to come up with a firmware hack to disable the adverts.

Better still, someone will just write an Outlook/Mail plug-in that automatically sends e-mail attachments to the printer, activated by a command code embedded in the e-mail title or body. Job done, HP not required.
Flibblebot 17th June 2010, 12:58 Quote
What I'm more confused about is why on earth I'd print off newsfeeds (with or without adverts) in the first place - isn't that what the web is for?
DXR_13KE 17th June 2010, 13:14 Quote
...or someone will hack the email server and send lemon party and goatsee to everyone...
licenced 17th June 2010, 13:23 Quote
As long as it's possible to install the AdBlock extension, fine
fodder 17th June 2010, 15:28 Quote
Quote:
Originally Posted by Nexxo
It will take about 50 seconds for someone to come up with a firmware hack to disable the adverts.

Better still, someone will just write an Outlook/Mail plug-in that automatically sends e-mail attachments to the printer, activated by a command code embedded in the e-mail title or body. Job done, HP not required.

Even simpler, it doesn't need net access so block it's local IP in your firewall, sorted.
ZERO <ibis> 17th June 2010, 21:06 Quote
If they give me free ink to print this **** out than I am all ears.
maximus09 17th June 2010, 23:45 Quote
whats next, adverts on loo role? thats a better idea i think cause then you can, you know what... :P
RichCreedy 18th June 2010, 00:16 Quote
i was think what the rest of you were, if they pay for the ink fine, but i dont think i will get one
leslie 18th June 2010, 00:40 Quote
It's bad enough they tend to always make sure you print that single line on page 2, when you only want one page, now this?

HELL NO.
You want to pay for the ink AND paper, fine. Until then, keep your sh*t off my print jobs.


Honestly, I can't wait for a lawsuits.
Wasting ink and paper, running competing ads... No, no lawsuit there at all. This was already struck down with fax machines, it will happen again with printers.

Why the hell does my printer need an email address? What's next, my fridge? Is this really the best HP can come up with? I hope this printer is free and ink is cheap. And well labeled as to what it does.
Aterius Gmork 18th June 2010, 01:08 Quote
The idea is brilliant, think about it: No need for crappy drivers set up on every machine you own, printing from your mobile phone (or any other device capable of sending emails *ipad cough*, your friends can print as well when they're over (if you trust them enough that is). You can even put the ugly thing somewhere hidden away, as it only needs to be connected to the internet, no need for USB connection.

I'd have gotten one if not for this. But I really should have known better, it's made by HP after all.
deadsea 18th June 2010, 02:24 Quote
Great idea if you're HP. Sell expensive ink, waste said expensive ink and make money while doing so. Win, win and more win!

Not so good if you're a consumer... But then again, if anyone bought a HP printer, they probably deserve it..
Oggyb 18th June 2010, 02:58 Quote
This is probably going to be more popular that we think. If the concept itself weren't so good it would be a terrible business decision, but the concept is awesome.

True, it's going to cost £1 million in ink and you'll be reading naff adverts on everything but it's a nice piece of technical progress for a company that, whether we like it or not, is quite near the forefront of the technology.
shadows 18th June 2010, 09:10 Quote
The idea is sound, as it has already been mentioned no drivers to install. Just plug in and email your documents to the printer. Although what document support do we have? Every single document type known to man, even the more obscure ones or just a set of standards?

I hate adverts with a passion, they bear no effect on what I buy or do. If they are charging for ink and paper yet still print these adverts then it's already a fail. They need to either provide free ink, or paper or have a really cheap printer. About £20 - £30 for it to actually work, if my printer starts printing adverts most days...
Pookeyhead 18th June 2010, 09:19 Quote
Quote:
Originally Posted by Aterius Gmork
The idea is brilliant, think about it: No need for crappy drivers set up on every machine you own, printing from your mobile phone (or any other device capable of sending emails *ipad cough*, your friends can print as well when they're over (if you trust them enough that is). You can even put the ugly thing somewhere hidden away, as it only needs to be connected to the internet, no need for USB connection.

I'd have gotten one if not for this. But I really should have known better, it's made by HP after all.


I have my printer on my server, and I've not had to install drivers on each machine that prints to it.

You can, and have been able to get wifi enabled printers for ages now, so cables aren't an issue.

My friends can damned wall print their own files at home... have you seen the price of ink??


Pointless product.
Nexxo 18th June 2010, 10:02 Quote
The only application I can think of is that I want to send something to my own printer remotely (i.e. from another PC or mobile somewhere). But in that case I can just e-mail myself an attachment. It would be nice if that attachment could be sent straight to printer, but not exactly vital; you could simply print it out yourself once you've returned home.

And anyway, Evernote fits the bill much better, is free and doesn't hassle you with commercials.
leslie 18th June 2010, 22:29 Quote
Ever had a document puke in your printer? 99 pages of garbage.

Better yet, imagine the next virus, it just emails a document that prints 100 pages of black blocks.


Imagine if HP's list of these emails gets out to spammers.
DXR_13KE 19th June 2010, 01:05 Quote
Imagine if the list gets to 4chan....
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