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No AMD tablets any time soon

No AMD tablets any time soon

Five screen Eyefinity at AMD's Computex 2010 stand. Click to embiggen.

Computex 2010: We have to admit that it wasn’t just the prospect of talking about Fusion that got us along to AMD’s capacious stand – there was also the prospect of playing Dirt 2 on a five-sceen Eyefinity rig. Even better, AMD had the screens running in portrait, minimising the bezel issues that spoiled our enjoyment of Eyefinity when we last tested it.

After we’d entertained the crowds by trashing our car across six screens, we sat down with Leslie Sobon, AMD’s Vice President of Product and Platform Marketing and Phil Hughes, AMD’s Senior Manager of PR. As this year’s event is more Compupad than Computex, we started discussing tablets.

There won’t be an AMD tablet this holiday season,” Sobon told us, “we’re happy to be a fast follower in that space - the bulk of the [mobile] market is still 14in devices.” As far as AMD is concerned, targeting low power devices such as phones, slates, pads, pebbles and whatever else you want to call them, would be a big distraction – AMD sees its main opportunity for growth is to bring the fight to Intel and take some of its marketshare.

One area where AMD could certainly stand to take some of Intel’s customers is when it comes to netbooks, an area completely dominated by Intel’s Atom and CULV. Again Sobon used the “fast follower” phrase to describe AMD’s approach, saying that “those machines were called netbooks because they didn’t let you do all the things a laptop did. With Fusion, what you’ll see from AMD is that they will, so maybe it will be time to redefine the term and your expectations.

There’s one key area where AMD and Intel agree though – we’ve heard it from Intel and we heard it from AMD: it’s going to be easier to reduce x86’s power demands than to scale up ARM’s performance.

Both Sobon and Hughes seemed pleased at the launch of Vision, its attempt to simplify laptop technology for mainstream consumers. While AMD didn’t have new products to show, the company’s plans appear to be falling into place – the Global Foundries spin-off is going well, while we also got a look at the first Fusion wafer. Sadly no photos were allowed.

What do you think about AMD’s characterisation of itself as a fast follower? Does it make sense, or should it be more ambitious? Let us know your thoughts in the forums.

17 Comments

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13eightyfour 2nd June 2010, 13:35 Quote
Am i going blind? I can only see 5 screens in the '6 screen eyefinity pic'
Sifter3000 2nd June 2010, 13:38 Quote
Quote:
Originally Posted by 13eightyfour
Am i going blind? I can only see 5 screens in the '6 screen eyefinity pic'

I'm so tired. I've had about 3 hours sleep. But yes, you're right.
Yoy0YO 2nd June 2010, 13:39 Quote
The potted plants are a really nice touch. The Red/Green colours are nice. Also the power consumption of 6 screens should be balanced by 12 fake pot plants.
Mraedis 2nd June 2010, 14:14 Quote
What's with the different colours in the right two screens? :|
rickysio 2nd June 2010, 14:17 Quote
Quote:
Originally Posted by Mraedis
What's with the different colours in the right two screens? :|

The 'Power' of (lousy) TN panels.
Taffy 2nd June 2010, 14:19 Quote
What does embiggen mean, try using Queens English and ENLARGE it
Jack_Pepsi 2nd June 2010, 14:23 Quote
Quote:
Originally Posted by Mraedis
What's with the different colours in the right two screens? :|

I'd say viewing angle of the photographer.
dactone 2nd June 2010, 15:32 Quote
Quote:
Originally Posted by Taffy
What does embiggen mean, try using Queens English and ENLARGE it

A perfectly cromulent word. To make bigger, to make larger, to make size increase.

speaking the queens english Won't get you anywhere these days.

you gots to be down with the kids!
rickysio 2nd June 2010, 15:47 Quote
Quote:
Originally Posted by Taffy
What does embiggen mean, try using Queens English and ENLARGE it

Shouldn't it be "Queen's English" instead of "Queens English"?
mclean007 2nd June 2010, 16:40 Quote
Quote:
Originally Posted by rickysio
Quote:
Originally Posted by Taffy
What does embiggen mean, try using Queens English and ENLARGE it

Shouldn't it be "Queen's English" instead of "Queens English"?
I think, technically, it should be "the Queen's English". I particularly like that Taffy's unprompted assault on the writer's prose began as a question, then added a poorly constructed imperative as a subordinate clause, failed to include either a question mark or a full stop, and capitalised a word mid-sentence without reason. Grammar police - 1; Taffy - 0.
Margo Baggins 2nd June 2010, 16:53 Quote
Quote:
Originally Posted by mclean007
Quote:
Originally Posted by rickysio
Quote:
Originally Posted by Taffy
What does embiggen mean, try using Queens English and ENLARGE it

Shouldn't it be "Queen's English" instead of "Queens English"?
I think, technically, it should be "the Queen's English". I particularly like that Taffy's unprompted assault on the writer's prose began as a question, then added a poorly constructed imperative as a subordinate clause, failed to include either a question mark or a full stop, and capitalised a word mid-sentence without reason. Grammar police - 1; Taffy - 0.

Mclean wins
rickysio 2nd June 2010, 17:25 Quote
You could also call it the King's English/BBC English, apparently, as Wiki reports.
Unknownsock 2nd June 2010, 18:05 Quote
Theres a lack of bezel management there!
I smell fail.
Muunsyr 2nd June 2010, 18:15 Quote
Perhaps more relevant to the article, what screens are they? Crappy TN or not, they look nice and large and have very thin bezels. I want thinner bezels. And more monitors.
chrisb2e9 3rd June 2010, 06:07 Quote
I don't see a point to tablets yet. low processing power on a screen to big to go in my pocket. great target for a thief.
Unknownsock 3rd June 2010, 09:39 Quote
Quote:
Originally Posted by chrisb2e9
I don't see a point to tablets yet. low processing power on a screen to big to go in my pocket. great target for a thief.

Although you could do some damage with one ;)
Sifter3000 3rd June 2010, 11:51 Quote
Quote:
Originally Posted by dactone
Quote:
Originally Posted by Taffy
What does embiggen mean, try using Queens English and ENLARGE it

A perfectly cromulent word.

Exactly! Glad someone got it :p
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