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Otellini: Intel doesn't fear ARM

Otellini: Intel doesn't fear ARM

Intel's Paul Otellini believes that his company has nothing to fear from rival ARM's smartphone dominance.

Intel's CEO Paul Otellini has moved to reassure investors that the company's new range of low-power processors mean Intel has nothing to fear from rival ARM.

Speaking at a analysts' meeting yesterday, Intel's chief executive officer claimed that ARM's reliance on licensing its ultra-low-power processor designs to other manufacturers is actually its biggest weakness. TechEye quoted Otellini as stating Intel has "been there, done that", and that its profit margins on its home-produced processors were far higher than the industry average for foundry-produced chips.

Otellini's comments come as Intel launches its Moorestown low-power processors, aimed directly at ARM's stronghold: the smartphone and embedded device marketplace. With Otellini singling ARM out amongst its competitors for special comment during the meeting, it's clear that he is confident that the Moorestown - which will be sold as the Atom Z6xx series - processors could finally spell the end of ARM's dominance in the smartphone sector.

In another dig at non-x86 rivals, Otellini stated that "the architecture which is the most popular on Earth is getting more popular every day," stating that Intel shipped 3.3 billion 'processor cores' in the first quarter of this year - although he didn't specify whether that figure was for literal cores or individual processors.

One thing is for certain: Intel isn't willing to concede the smartphone sector to ARM without a major fight.

Do you believe that Intel has a chance with its new Moorestown chips, or is Otellini kidding himself - and investors - if he thinks he can beat ARM in its strongest sector? Share your thoughts over in the forums.

6 Comments

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Shagbag 12th May 2010, 12:17 Quote
lol. right. They always wanted to be in the smartphone segment and ARM's growth had nothing to do with this.

pull the other one.
rickysio 12th May 2010, 12:53 Quote
Quote:
Originally Posted by Shagbag
lol. right. They always wanted to be in the smartphone segment and ARM's growth had nothing to do with this.

pull the other one.

Really? They sold a certain department off, after all.
javaman 12th May 2010, 13:55 Quote
x86 chips in a non x86 reliant market?
eddtox 12th May 2010, 16:07 Quote
As an N900 (based around the ARM Cortex A8) user, I have to say that intel would have to pull something really special out of the bag to make me even consider getting an x86-based smartphone. It doesn't just have to match ARM feature for feature, it has to be better, while maintaining/ improving battery life.
rickysio 12th May 2010, 16:21 Quote
Quote:
Originally Posted by eddtox
As an N900 (based around the ARM Cortex A8) user, I have to say that intel would have to pull something really special out of the bag to make me even consider getting an x86-based smartphone. It doesn't just have to match ARM feature for feature, it has to be better, while maintaining/ improving battery life.

Look at the new Moorestown platform. Does seem tempting, since battery life on the N900 is already... :X
And since there's 5 chips, Nokia could fit the hero battery back in again, instead of the cruddy 1200mAh they gave us.
chrisb2e9 13th May 2010, 00:28 Quote
I'll do what I always do. Go for whatever gives me the best performance/experience for the amount of money I have to spend.
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