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CM Storm team forms new company, BitFenix

CM Storm team forms new company, BitFenix

BitFenix will start by shipping three cases this year, with expansion into other products likely next year.

Launching today is a new company by the name of BitFenix, a venture formed by a significant proportion of the team which launched the Cooler Master Storm series, including the HAF and Scout cases, as well as a few ex-Abit people too.

We dropped into BitFenix's very new and as yet unfinished office in Taipei last Friday to have a chat to some of our old friends about their new roles. The BitFenix team has been feverishly designing three new cases to launch in the next few months, and they will make their public debut during Computex this June. However, bit-tech will get an exclusive first look as soon as the first samples are available - so be sure to keep an eye on our news page.

During our chat, the BitFenix team explained that focussing on detail and design is absolutely paramount for them, while the ultimate aim is to do something different to create their market niche. As with any business, limited startup capital means the first cases will be relatively modest in design, however once cashflow starts and they have more time to develop, new features will make their way to in future designs.

The three cases are aimed at the High-End, Mainstream and Budget ranges, and every case will have USB 3 ports in the front as standard (which are obviously backward compatible to USB 2 as well). The first three cases will be steel and plastic construction, however the team were very keen to point out that this means no flimsy steel and no shiny, "crappy" plastic. An example given was the Lenovo-notebook-esq matt plastics that feel and look good, and are used as style features to the main steel construction.

The company is rooted firmly in the gaming industry - as is evident by its association with the KODE5 pro-gaming circuit - as the team predominantly has experience designing kit for this area. One of its designs will feature a Scout-esq carry handle and possibly 'extra rubber detailing on the exposed edges to protect it in transit'.

Of the three cases in the launch line up, the first will be the ‘High-End’ model named the Colossus, which will be a full tower design available in black, both inside and out. BitFenix likes the idea of white version too (again, inside and out), but it depends on demand – it could end up as a limited edition.

The company's aims for the future are to expand into peripherals, too: mice, keyboards, headsets, mousepads, notebook cooling and even console accessories. It claims other ideas for products to enhance a ‘digital lifestyle’ but did not elaborate.

No pictures were allowed of the upcoming products since nothing is yet final – the initial Colossus tooling sample has yet to even come back from the factory, so there’s nothing yet to show apart from some pre-renders the company was unwilling to publically release.

After spending a few hours with the BitFenix team we’re convinced this venture is one to watch, however the proof of the pudding will ultimately be the product quality, if it can hit the prices it has aimed for and how potential buyers receive the products. The pre-renderings are NOT boring black boxes that’s for sure, and we know they will polarize our readership.

Are you interested in a case upgrade in a few months? Are you interested in an all-white chassis? Let us know your thoughts in the forums.

CM Storm team forms new company, BitFenix BitFenix - from the ashes of CM Storm
A tentative A4 sheet of paper marks the entrance to the new office

CM Storm team forms new company, BitFenix BitFenix - from the ashes of CM Storm
The team was still moving in and building their desks when I dropped by!

23 Comments

Discuss in the forums Reply
ev1lm1nd666 12th April 2010, 12:10 Quote
I would love an all white chassis, chuck a few white LED fans and maybe a white CCFL with a side window or a small amount of mesh at the front and i think it will look really clean
Autti 12th April 2010, 12:53 Quote
Good luck to them, make good products and ill certainly buy them :)
Xir 12th April 2010, 13:03 Quote
Oh good, cubes!
If you're going with low cubes you might as well go open space...
Bwah how I hated them.
smc8788 12th April 2010, 13:12 Quote
Quote:
Originally Posted by ev1lm1nd666
I would love an all white chassis, chuck a few white LED fans and maybe a white CCFL with a side window or a small amount of mesh at the front and i think it will look really clean

No, it will make it look like a Mac. If you want to be pretentious, just buy a Mac.
borandi 12th April 2010, 13:54 Quote
Just won an Element G, don't need a new case. Sorry.
_Metal_Guitar_ 12th April 2010, 14:30 Quote
F**K. Just bought a HAF...always waiting, take the plunge, then...BAM! Something new. Everytime.
bodkin 12th April 2010, 15:15 Quote
So this is the sort of thing we get from Richard now he is in Taiwan? If so awesome!
Ryun 12th April 2010, 15:44 Quote
Awesome. I think the computer enclosure market has been stagnating as of late. Though that trailer on their site is pretty annoying and nonsensical. You're a case company guys, sheesh.
Jack_Pepsi 12th April 2010, 16:15 Quote
I hope their cases have better aesthetics than Coolermaster's (and other manufacturers) I fuggin' hate the HAF, I do however really like the Scout.

^^

I'm looking forward to seeing their products.
Bindibadgi 12th April 2010, 18:33 Quote
Quote:
Originally Posted by bodkin
So this is the sort of thing we get from Richard now he is in Taiwan? If so awesome!

I hope so haha we'll see how good my Taiwanese contacts are ;)

I removed the prices - they were too early to quote and apparently I shouldn't have done. The company has yet to even get back a tooling sample so I can agree that things could change wildly yet so it's not good to give our readers an inaccurate representation.
HourBeforeDawn 12th April 2010, 22:14 Quote
Alright more competition is always welcomed.
Sloth 13th April 2010, 01:04 Quote
Quote:
Originally Posted by smc8788
No, it will make it look like a Mac. If you want to be pretentious, just buy a Mac.
No, it will make it look white.

+1 to a white version. Do Sapphire make any white PCB motherboards anymore? That would just look god-like.
1ad7 13th April 2010, 09:41 Quote
Im very excited by this. Fresh startups are great but this is even better, they are likely to start with a good product and become better, rather than learning fresh.
azrael- 13th April 2010, 10:07 Quote
I just hope they won't continue the "garish case" trend, but they probably will... Could we please get some serious competition for Lian Li!
Cupboard 13th April 2010, 15:15 Quote
I shall look on with interest... after all Fractal Design were new recently (I think?) and the R2 is supposedly good - or so I hope having just bought one!
Nice of them to name it after you :)
azrael- 13th April 2010, 19:55 Quote
Fractal Design aren't *that* new, at least not in their home country Sweden.

As for BitFenix, sounds as if they tried to put some of their favourite things in the name: Bit for bit-tech (obviously :)) and Fenix for Marcus Fenix (someone must really like Gears of War). I guess spelling it Phoenix is just too oldfashioned. :p
MSHunter 16th April 2010, 14:25 Quote
Bottom line for me is AIRFLOW.

If they make thermally superior cases (ie on-par or better then the ANTEC 900) and a few euros cheaper they have my money.

Hint BIG quite fans :D
M7ck 16th April 2010, 15:40 Quote
This can hopefully be good, remember it was ex Coolermaster employees that started up Silverstone and hopefully these guys will be just as successful.
Star*Dagger 27th May 2010, 01:43 Quote
Kudos, I wish them the best of luck!
knuck 27th May 2010, 02:14 Quote
wow I just had a massive déjà vu and for once it was justified
Canon 14th August 2010, 06:07 Quote
Quote:
Originally Posted by ev1lm1nd666
I would love an all white chassis, chuck a few white LED fans and maybe a white CCFL with a side window or a small amount of mesh at the front and i think it will look really clean

Until a spec of dust lands on it....
HourBeforeDawn 14th August 2010, 06:13 Quote
Quote:
Originally Posted by Canon
Until a spec of dust lands on it....

black shows dust as much as white.
Bindibadgi 14th August 2010, 07:28 Quote
Expect the official announcement on 20th btw.
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