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First Fermi cards to be named GTX 480, GTX 470

First Fermi cards to be named GTX 480, GTX 470

This is all we've seen of a GF100 card so far.

Fans of baffling product naming decisions - having only just recovered from Apple's iPad - will be pleased to hear what Nvidia intends to call its next generation of graphics cards based on GF100, aka Fermi. As they follow on from the GT200 series of cards, Nvidia's new product range will launch with two cards, named the GTX 480 and GTX 470. No, that's not a typo.

A posting on Nvidia's official GeForce Twitter account stated "GeForce GTX 480 and GeForce GTX 470 will be the names of the first two GPUs shipped based on our new GF100 chip!" That leaves us us here at bit-tech wondering what happened to the GTX 300 series.

Nvidia is no stranger to inexplicable naming decision, having infamously re-branded its G92-based cards, with the GeForce 8800 GT becoming the 9800 GT, and the the 9800 GTX being rebadged as the GTS 250.

There's still no information on clock speeds or, more importantly, an actual release date, but at least those waiting for the next Nvidia GPU now have a name to put on their wish list.

Are you eagerly anticipating the new line of cards from Nvidia, or are you more cynical towards Nvidia's latest re-jig to it's naming strategy? Either way, let us know in the forums.

69 Comments

Discuss in the forums Reply
rickysio 3rd February 2010, 13:13 Quote
Expect the 300 series to be a massive rebranding spree for n-REBRAND-Vidia.
Zero_UK 3rd February 2010, 13:15 Quote
I wonder if they just stick a bunch of numbers and words into a hat, and each CEO pulls out one word/number and put them together
mi1ez 3rd February 2010, 13:31 Quote
*facepalm*
GFC 3rd February 2010, 13:31 Quote
nVidia - advancing their architecture two steps at a time.
lolol. They can't count can they? (200b->GF100 ; 200 -> 400)
[PUNK] crompers 3rd February 2010, 13:33 Quote
lol, seriously where do they pull this crap from?

oh hang on, anyone reckon we'll be seeing a GTX260 badged as a 350 or something soon? could be
pizan 3rd February 2010, 13:42 Quote
Its so good they skipped a generation.
Cei 3rd February 2010, 13:47 Quote
Pretty obvious really. The GT300 parts we've already seen (ie: the mobile parts) are all DX10 re-brands of GT200 cards. As such, we can expect to see the 300 series being desktop and mobile GT200s with a new name, and the GT400s are the new Fermi architecture cards.
Elton 3rd February 2010, 13:50 Quote
Hmmm....

X850XT PE anyone?
[USRF]Obiwan 3rd February 2010, 13:51 Quote
Nvidia: "The way its meant to be renamed"

;)
salesman 3rd February 2010, 13:54 Quote
Why not just call the 580 and 570 to compete with AMD's branding?
Goty 3rd February 2010, 14:11 Quote
Quote:
Originally Posted by Elton
Hmmm....

X850XT PE anyone?

... I don't get it.

=(
El Rando 3rd February 2010, 14:16 Quote
tbh I don't really care what it's called. If it can perform well, that's all I need. It does seem a bit weird to miss out 300 though with the exception of the 310.
Cei 3rd February 2010, 14:36 Quote
Quote:
Originally Posted by El Rando
tbh I don't really care what it's called. If it can perform well, that's all I need. It does seem a bit weird to miss out 300 though with the exception of the 310.

And the 330. And the 335. And the 360. And the 380.
Doomah 3rd February 2010, 14:45 Quote
Actually, the GeForce 300 series was the competition from nVidia against ATi's 5000 cards. However they failed and totally skipped it. So This 400 series will compete against ATi's 6000 cards!
Platinum 3rd February 2010, 14:49 Quote
Sounds about right to me, the 300 series are out already, there redone versions of the 200 series with DX10.1 support.
It would be more baffling if they names these 300 parts tbh.
lacuna 3rd February 2010, 15:27 Quote
They could call it Trevor for all I care, its the performance that matters
Psytek 3rd February 2010, 15:31 Quote
They didn't have a 100 series before the 200 series... I'm guessing they are just doing even numbers, they sound better.

And it makes the jump sound bigger.
LeMaltor 3rd February 2010, 15:43 Quote
It's the even number cards that have always been kickass, gf 3, 5 and 7 were a bit of a yawn.
Digi 3rd February 2010, 15:44 Quote
Quote:
Originally Posted by lacuna
They could call it Trevor for all I care, its the performance that matters

Yes but the thing is, you know what you're buying. Ordinary consumers who have a small bit of knowledge but want to get into upgrading don't have a chance at understanding all the naming tripe. Plus Nlolia are smart on the marketing and know if they start calling it a few numbers above people will automatically think it's a world of performance ahead. It ain't big and it ain't clever.
Devolve 3rd February 2010, 15:50 Quote
The naming is only a minor confusion, like a few others have said its the performance that matters the most.
dec 3rd February 2010, 15:51 Quote
Quote:
Originally Posted by mi1ez
*facepalm*

+480 (fail-eighty)

How over priced are these gonna be?
Devolve 3rd February 2010, 15:53 Quote
sorry for double, but just noticed Digi's post. If i'm an honest people should be researching what they buy first anyways, not just jumping in and going with a certain brand or a big number for the hell of it. I always check multiple reviews before i buy (though I trust bittech/CPC reviews most)
Digi 3rd February 2010, 16:01 Quote
Quote:
Originally Posted by Devolve
sorry for double, but just noticed Digi's post. If i'm an honest people should be researching what they buy first anyways, not just jumping in and going with a certain brand or a big number for the hell of it. I always check multiple reviews before i buy (though I trust bittech/CPC reviews most)

You are right of course and I agree 100% but bit-techs reader base represents only a fraction of people buying computer hardware and it's safe to say half of them won't/don't do their research or won't know what they are researching anyway. That's where the shrewd marketing comes in to pull in these users and squeeze out the maximum amount of money. I don't like it. I mean there is no point to it either when you could have easily understandable systems of names that don't detract from the performance of your quality product.
kenco_uk 3rd February 2010, 16:35 Quote
There are a range of mobile gpu's in the 300 range. Namely:

GTS360M, GTS350M, GT335M, GT330M, GT325M, GT320M, 310M and 305M.
thehippoz 3rd February 2010, 16:42 Quote
when do the review boards get around.. middle of the year lol
trig 3rd February 2010, 16:55 Quote
i get on vent with some guys that are anti amd/ati to a point they will kick you if you say positive things about ati/amd/negative things about rebrandia...i love getting on there and busting their balls...february and still no fermi.
I-E-D 3rd February 2010, 17:29 Quote
Yeah, i was thinking exactly as kenco. Source please?
Anfield 3rd February 2010, 17:33 Quote
They are probably just leaving room so they can rename G92 some more and still have room for 505234534 variants of cutdown 4xx cards.
Farfalho 3rd February 2010, 17:44 Quote
I only have to say is: I agree with everyone

About the performance..... Can it play Crysis max out?
or
Can it play Crysis 2?
Aracos 3rd February 2010, 18:01 Quote
Quote:
Originally Posted by dec
Quote:
Originally Posted by mi1ez
*facepalm*

+480 (fail-eighty)

How over priced are these gonna be?

I reckon close to their name ^_^ Maybe that's behind the generation skip, it's so they can market them at their price :P
crazyceo 3rd February 2010, 18:13 Quote
Who cares what they call it, as long as it performs well it really doesn't matter. What's the point in price speculation now when nobody knows. Keep it shut until the Bit-Tech full review is out and the price announced, then feel free to point fingers if it warrants it.
crazyceo 3rd February 2010, 18:17 Quote
Is it just me or is that case in the image all upside your head? It looks like it's up against the wall with the skirting at the bottom but the mobo backplate is facing upwards?

The card looks like it's proving the theory of "everythings getting smaller" is wrong again!
V3ctor 3rd February 2010, 18:40 Quote
I think that the GT300 products will be shrunk GTX275/285... 40nm, maybe a tweak in the core to enable DX10.1 (just for laughs)... So they have the GTX400 series for DX11 and the GTX300 series for DX10/10.1 just to fill the hole while waiting on mainstream DX11 GTX400 chips...
ssj12 3rd February 2010, 19:22 Quote
Quote:
Originally Posted by rickysio
Expect the 300 series to be a massive rebranding spree for n-REBRAND-Vidia.

i wouldnt since OEMs already have the 300 series which support DX10.1. I think the 300 series is a scaled down version of the 400 series.
kenco_uk 3rd February 2010, 19:40 Quote
Quote:
Originally Posted by ssj12
i wouldnt since OEMs already have the 300 series which support DX10.1. I think the 300 series is a scaled down version of the 400 series.

If they are, they're a bit crap. I recently had a laptop with a 310m card in and it was about 2% faster than an 8600M GT. The i3-330 it had was nice though :)
kenco_uk 3rd February 2010, 19:45 Quote
Quote:
Originally Posted by I-E-D
Yeah, i was thinking exactly as kenco. Source please?

http://www.notebookcheck.net/Mobile-Graphics-Cards-Benchmark-List.844.0.html
Devolve 3rd February 2010, 20:41 Quote
Quote:
Originally Posted by Digi

You are right of course and I agree 100% but bit-techs reader base represents only a fraction of people buying computer hardware and it's safe to say half of them won't/don't do their research or won't know what they are researching anyway. That's where the shrewd marketing comes in to pull in these users and squeeze out the maximum amount of money. I don't like it. I mean there is no point to it either when you could have easily understandable systems of names that don't detract from the performance of your quality product.

Very true, but in would only happen in an ideal world. It is daft, but like I said, it's more of an iritation then a real problem. Maybe its like an inside joke.

meanwhile at the nvidia-cave
"ha ha, next we shall call our cards 8008135 , lal lal lal!!!!!bbq1"
r0z|3o0n 3rd February 2010, 20:54 Quote
Sure, we bag them now for all the naming shenanigans. But chances are that when it launches and is twice as fast as everything else we'll be falling over ourselves to go and buy one.
MrGumby 3rd February 2010, 21:03 Quote
8008135 thats my lucky number! Is that the model number or the price?
On a serious note ill never be a fanboy of either Nvidia or AMD. None of us should be tbh. That way companies have to compete for our hard earned cash. So if Fermi releases and the price/performance is pants then AMD will be my next card. On the other hand, if the price isnt ridiculous but the performance increase in the games i play is significant Nvidia can gladly have my cash.
On a side note i do like AMDs stratergy atm. Going for decent performance and lower power consumption (and also cheaper chips to produce).
I really hope Nvidia dont back themselves into a corner with a hot running expensive chip. We all benefit from the duopoly.
Neogumbercules 3rd February 2010, 22:26 Quote
Maybe they should just give up and start using the same naming style as car manufacturers.

Ford Focus -entry level
Ford Fusion -mainstream sedan
Ford Mustang -high end sports car

then just differentiate them by year.

2010 GeForce Expresso
2010 Geforce Commando
2010 Geforce Armada

Ok I'm just pulling names out of my ass, but tell me that wouldn't be easier to remember than endless numbers and rebrandings.
SMIFFYDUDE 3rd February 2010, 23:09 Quote
They should just scrap the GeForce name
thehippoz 4th February 2010, 00:09 Quote
still waiting..... a half year later
samuelmorris 4th February 2010, 04:29 Quote
Negoumbercules:
That would work, but for the complexity of rebranding, and how many products are offered. The way you put it is simple, but thinking about it, you'd end up with stuff like

Geforce Midstream Basic (9600GSO)
Geforce Midstream Plus (9600GT)
Geforce Excel Value (8800GS)
Geforce Excel (8800GTS of old)
Geforce Excel Pro (8800GT)
Geforce Excel Pro II (9800GT)
Geforce Excel Turbo (8800GTS new)
Geforce Maximum (8800GTX)
Geforce Maximum Extreme (8800 Ultra)
Geforce Maximum Pro (9800GTX)
Geforce Maximum Pro Plus (9800GTX+)
Geforce Maximum Advance (GTS250)

And that isn't exactly any better. And all these are 8800s, let alone the proper GTX200s, the basic GT200s, the 8600s and below, 9500s and below and all the mobile chips. Numbers get confusing, names get ridiculous.
Elton 4th February 2010, 06:25 Quote
Quote:
Originally Posted by Goty
... I don't get it.

=(

If you were around circa 2004, the X850XT PE was pretty much the world's most sought after card, and sure enough there was hardly any stock(BT has an article, the faliure one I think about this). Leading to everyone calling it the phantom or press edition.

In other words, aside from having a ludicrous name(well still okay compared to the X1950XTX Crossfire) it was highly sought after and was basically an illusion. Kinda like the GTX480 when it'll come out probably.
Xtrafresh 4th February 2010, 06:30 Quote
Wait, you are called Negoumbercules, and you criticise reVidia for their naming schemes?

Anyway, i guess having the uneven ones be the meh OEM parts like it is now with the 300 series lives up to reVidia legacy. Why they picked 470 as opposed to 460 is completely beyond me though.

Frankly, i'm a bit disappointed. I fully expected the next generation to be called something completely irrelevant again, on account of their cool new cuda cores. Oh well, start up the rebranding mill!

Oh and rep for Obiwan! :D
perplekks45 4th February 2010, 07:53 Quote
I lol'd.

Then I cried a bit.
xaser04 4th February 2010, 08:25 Quote
Quote:
Originally Posted by crazyceo
Is it just me or is that case in the image all upside your head? It looks like it's up against the wall with the skirting at the bottom but the mobo backplate is facing upwards?

The card looks like it's proving the theory of "everythings getting smaller" is wrong again!

It looks like one of the Raven Cases (the one that got such a glowing review on Bit.... :p)

Personally before I start 'lol nvidia fail etc', I will at least wait until the cards are released and available. For the moment I will enjoy my new HD5870 voltage tweak (got it for £280.... :D).
Xir 4th February 2010, 09:31 Quote
Starting high in the 400ers means they'l run out of numbers once again..
Singularity 4th February 2010, 10:04 Quote
By the time they really end up releasing them, they'll be named 570 and 580...
Devolve 5th February 2010, 02:08 Quote
Quote:
Originally Posted by Singularity
By the time they really end up releasing them, they'll be named 570 and 580...

I'm still sticking with 8008135.....
Star*Dagger 5th February 2010, 08:03 Quote
Does anyone care since we all have 5000 series card in our cases NOW!
Krayzie_B.o.n.e. 7th February 2010, 19:51 Quote
I don't care what they name it. It could be GFX card 123 for all I care just release the product already. Nvidia is so far behind ATi right now they probably saw what ATi was doing and started over.
Pookeyhead 7th February 2010, 20:00 Quote
^^this.

What's in a name?

I reckon they're going with 4xx as the mobile chips are 3xx. Simple.


It's either good, or it's not. If it's not, I won't buy one... if it is, I will - even if it's called Susan.
perplekks45 7th February 2010, 22:24 Quote
I still remember everyone bitching about ATi being so far behind nVidia not too long ago...

People forget so quickly.
Elton 7th February 2010, 22:44 Quote
Quote:
Originally Posted by perplekks45
I still remember everyone bitching about ATi being so far behind nVidia not too long ago...

People forget so quickly.

Time never stands still. Plus, wasn't it ATi who had the upper hand during it's X1900 days?
leveller 7th February 2010, 23:27 Quote
Without breaking any NDAs is it possible to tell us when you guys (BT/CPC) will be able to tell us ANYTHING about these cards including but not limited to:

a) performance
b) benchmarks
c) if you guys have anything in the test labs right now
d) when you guys may receive something to test
e) are they ATi beaters
f) specs
g) if you have seen examples of what they can achieve did it bring tears to your eyes?
h) were they good tears or bad?
i) expensive?
Elton 8th February 2010, 00:05 Quote
Quote:
Originally Posted by leveller
Without breaking any NDAs is it possible to tell us when you guys (BT/CPC) will be able to tell us ANYTHING about these cards including but not limited to:

a) performance
b) benchmarks
c) if you guys have anything in the test labs right now
d) when you guys may receive something to test
e) are they ATi beaters
f) specs
g) if you have seen examples of what they can achieve did it bring tears to your eyes?
h) were they good tears or bad?
i) expensive?

Well Nvidia's quite mum about it, they haven't even allowed anyone to see one IRL much less bench mark it, the only thing we can base it's performance off of is the white paper specs and the white paper performance benchies they did themselves which, I'm somewhat inclined to believe as they did fairly represent the opposition.
perplekks45 8th February 2010, 06:58 Quote
Quote:
Originally Posted by Elton
Time never stands still. Plus, wasn't it ATi who had the upper hand during it's X1900 days?
Well, I was referring to early DX10 days but I think you're right there as well.

I think that's what people sometimes call "competition", you know, all that "now we're #1, now you're #1 and we have to play catch-up" stuff. Maybe I'm wrong though. :|


;)
samuelmorris 8th February 2010, 17:15 Quote
leveller
This is all hearsay and guesswork at the moment (and I obviously don't work for bit tech(, but
a) Probably going to be GTX480 is to HD5870 what the GTX280 was to the HD4870.
b) None yet (probably deliberate, since there have been so many problems so far)
c) I doubt it, nvidia haven't made anywhere near enough cards
d) I'd guess Sometime next month, probably later rather than sooner
e) Yes and No. The HD5970 is almost certainly going to be vastly better than the GTX480, and the 480 is likely to be very expensive compared to the 5870, possibly prohibitively expensive.
f) Still up in the air, the clock speeds have been reduced since the first verson
g) I don't think there are going to be many huge surprises or disappointments, other than perhaps in the price tag.
h) N/A
i) Likely to be bad tears :P
leveller 10th February 2010, 08:03 Quote
Thanks Samuelmorris. I assumed the new Nvidia cards would be ATi beaters (by a mile) due to the length of time it is taking them to produce them.

Do you think ATi have put all of their cards on the table with their 5*** range of cards, or do you think they are holding the best parts back for Nvidia's release?
erratum1 10th February 2010, 09:19 Quote
These cards are going to have 32xAA !! , rather than the previous x16.

And 16 individual tessellation engines.

Plus NVIDIA 3D Vision Surround, Which is 3 panels in stereoscopic 3d.

Image quality will be awesome at high res.
impar 10th February 2010, 09:35 Quote
Greetings!
Quote:
Originally Posted by erratum1
These cards are going to have 32xAA !!
Useless.
Anything above 4xAA doesnt justify the performance loss.
pcnerd 10th February 2010, 15:14 Quote
NO, nvidia are just gayboys who like to keep the flame going on without any real results to justify their big mouth announcement
Elton 12th February 2010, 05:59 Quote
Quote:
Originally Posted by impar
Greetings!

Useless.
Anything above 4xAA doesnt justify the performance loss.

256xAA does something though!
knuck 12th February 2010, 06:40 Quote
Quote:
Originally Posted by Elton
Hmmm....

X850XT PE anyone?

Always liked the name of that card. The X1950XTX too. They just sound cool in french but i get why you guys don't like them since they're much harder to pronounce in english
Elton 13th February 2010, 07:07 Quote
Quote:
Originally Posted by Ghys
Always liked the name of that card. The X1950XTX too. They just sound cool in french but i get why you guys don't like them since they're much harder to pronounce in english

No they sounded awesome, they were just harder to get than Ferrari Enzos.
Speed 17th February 2010, 02:24 Quote
I can't say I care what its called, I just want them to hurry up and release it.

Any guesses on a release date? Late March? April?
ernestBurney 17th February 2010, 15:15 Quote
300 has much better connotations for me....written in bloddy letters down the side of the card...it could be anything from search result placings to ridiculous versioning...who knows...Id buy it if it was called the XPIXYDUST though tbh if it does what it says on the box
Sloth 17th February 2010, 20:36 Quote
Some people laugh at the names, some people judge performance only. I just want to know what's taking them so long. It's getting to the point where you have to wonder how these cards are meant to compare to the Radeon 5k series. Being so late to the game with 400 it makes me wonder if ATI is using this lead to develop 6000 to get a further advantage (or to catch up if Fermi is awesome!).

edit: or dare I say it... single card 5970 X2! *grins and cackles then checks wallet and cries*
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