The future of Seagate might be less circular than the above company logo would imply.
An analyst has seems to have stirred a hornets nest within Seagate, which has vehemently denied the delay of its Enterprise SSDs - claiming that they will see store shelves before 2010.
After we posted our news piece
on the original report, Seagate contacted bit-tech
to correct the issue:
"In addition to its existing industry-leading enterprise product lines, Seagate remains committed to solid state development and is on track to deliver its first enterprise SSD product shipments later this calendar year. Seagate has increased its development focus on solid state and will continue to invest the appropriate resources to be successful in this emerging storage market."
Seagate also elaborated: "The Seagate SSD offering will be a product for high-end enterprise computing where we see SSDs creating a new tier of performance and where we see the best-fit application for the technology at this time. Our 30 years of experience and expertise in the enterprise storage segment will enable us to ensure that our SSDs are what are required by the market and that they are compatible with existing storage ecosystems.
Seagate has no plans to get into flash manufacture. Our focus is on making SSDs into IT-ready products that matches the compatibility, standards and capabilities of today’s disk drives."
From the reply above we can ascertain that it won't manufacture NAND Flash, so is Seagate investing in solid state controller technology or is it just buying OEM products and rebranding them into it's own enterprise solution?
Last time I met the ex-Seagate CEO, Bill Watkins, at an event in London late last year, he stressed the importance of owning all the aspects of hard drive manufacture, to guarantee long term stability and business (especially for enterprise). However - in regards to the introduction of solid state - Seagates ethos seems to have changed. With that in mind, we asked if Seagate saw current SSD technology as a short-term whim only, where it does not have to deeply invest?
To this, Seagate simply replied with spin, avoiding specifics, "We are not simply rebranding; this will be a Seagate product. Our strategy is to lead in storage devices, whether they are rotating magnetic devices, solid state or some other storage technology. Therefore we are thinking long-term, not short-term."
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