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Nvidia CEO attacks Intel Atom pricing strategy
Author: Tim SmalleyPublished: 19th May 2009
It wasn't long before Nvidia's vocal Chief Executive, Jen-Hsun Huang, spoke up about Intel's Atom pricing strategy.
Not surprisingly, that someone was Jen-Hsung Huang, Nvidia’s CEO and President, who said Intel’s chip pricing “pretty unfair” in an interview with Reuters.
According to Huang, Intel sells an Atom processor on its own for $45, but sells Atom, the 945GSE IGP and ICH7 southbridge for a combined $25 to lure business away from its competitors.
After all, any manufacturer looking to use a third party chipset (such as Nvidia’s GeForce 9400M) with an Atom processor will be at a $20 disadvantage without factoring in the cost of the additional chipset.
“We ought to be able to compete and serve that market,” said Huang. “I hope it doesn’t come down to [legal action]. We have to do whatever we have to do when the time comes. We really hope [Intel] will compete on a fair basis.[/i]”
Intel was quick to dismiss Huang’s comments and insisted that “we compete fairly.” The spokesperson continued by saying that Intel has never forced bundles onto OEMs and that they were free to choose to buy Atom on its own or as a processor/chipset bundle. “If you want to purchase the chipset, obviously there is better pricing,” he added.
We’ve asked Nvidia a number of questions about Intel’s Atom bundling strategy, but are yet to receive a response to any of our queries. It goes without saying though that we’re concerned that the price difference is too great to make Ion-based machines attractive – I guess we’ll find out specific pricing on Ion-based machines at Computex, but in the meantime we’ll keep our ears to the ground.
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who's wearing the clownface now
Also, can someone please fill me in on this. "Nividia does nothing "fair" too, selling a old videocard as new 4 times in a row. I call that misleading customers..."
I hear people talk about that, but I seem to have missed the whole story.
8800GT -> 8800GTS -> 9800GT -> 9800GTX -> 9800GTX+ -> GTS250.
pretty much the same card over and over again
Bob
The 8800GT is a cut down 8800GTS and came after it, it's not the same card. It goes like this..
8800GTS (90nm cut-down 8800GTX) -> 8800GTS 512MB (same name, different card - 65nm, 128 shaders, but 256-bit memory bus) -> 9800GTX (pretty much the exact same thing as the 8800GTS 512MB) -> 9800GTX+ (55nm shrink of 9800GTX with zero changes otherwise) -> GTS250 (new name, new cooler, no changes from the + otherwise)
ya but it still doesnt really address the decoding issues that the netbooks can come across with higher bit-rate streams and video. Granted it doesnt state what type of GPU or its capabilities so I guess there is still a chance