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Enermax to shut up shop in the UK

Enermax to shut up shop in the UK

The new Enermax Revolution 85+ - soon to not be available in the UK?

We've just had confirmation that Enermax will shut its UK base of operations entirely within the next few months. Distribution will continue with a single supplier, but there will no longer be a UK RMA base, so should your Enermax PSU go wrong it'll cost that much more to return abroad in years two and three.

As consumer purchasing is down due to the current state of the UK economy, and how generally expensive it is to operate here, we can sympathise to some degree. We heard from the UK office, based in Milton Keynes, that it was looking for a rehousing to a smaller premises, but within the last few days this decision has turned into a complete termination instead.

At a time when we were looking forward to the new Revolution 85+ PSU to spice things up in the high end, it seems the once dominant power supply company is having a tough time in a UK PSU market overflowing with new brands.

The company has dropped its line of cases in the UK, instead recently investing in the Globe Fan factory in southern China and since CeBit this year it has now started selling its Twister fans, among others, as a sideline to its PSUs.

While I'm sure those who have been in the game long enough will have owned at least one Enermax PSU along the way, the simple fact is that power supplies have lost their premium appeal to some degree and are now considered by many to be a commodity product. Buying an "ample" 500-850W PSU that's at least 80 Plus certified is not difficult or even expensive.

Without the advantage of its UK site, we can only hope that Enermax drops its prices to be more competitive in the market, and/or offer a five year warranty to match the competition. The only PSU companies left with a UK base is currently Akasa, Hiper (across the road from Enermax, who actually originally started out in the UK) and Nanopoint who serves Tagan, Silverpower, Etasis and Seasonic.

Naturally, we also wish those losing their jobs at Enermax UK all the best in future endeavours.

How do you feel about the possible outcome for Enermax? Let us know in the forums.

Update - 14:30, 27th October 2008:
Despite everything we've heard from a few well placed sources, Enermax has contacted us directly to point out that the company will continue to have a UK-based agent to handle RMAs, but didn't rule out a complete closure in the long term. The Enermax representative also highlighted that any decision with regards to the UK office's status hasn't yet been made and won't be until the company makes an official announcement.

However, the spokesperson did admit that a significant reduction in costs and workforce was necessary to remain competitive. So maybe it's not as bad as we originally feared and a level of customer service will be maintained in the long run. Unfortunately though, having seen similar workforce reductions in the past at other companies, we can't help but think this is the first sign of more problems ahead for the Enermax UK team.

Addendum 27th February 2009: Enermax Germany has asked us to publish an official statement regarding its commitment to the UK market:

“Since December 1st 2008 Enermax has adjusted its operating strategy for the UK market, Enermax would mainly concentrate on the marketing and brand promotion while the regular business operations would be handled by the authorized general distributor, named C&J Computers. Our general distributor is responsible for product selling & delivery (to distributor, retailer and online shops), product support, warranty and after-sales service.

All former Enermax's UK customers can approach C&J Computers for purchasing Enermax products.

Enermax products from our well known Pro82+, Modu82+ series to the new LibertyECO and as well the high performance PSU Revolution85+ will be still available for end customers all over UK.

For any product and RMA information please refer to our new UK website on:

http://www.enermax.co.uk”

13 Comments

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AClark 27th October 2008, 13:39 Quote
Shame, I remember when I managed to get these guys to sponsor my CS team a few years ago and not they are... gone! :(
Whalemeister 27th October 2008, 14:24 Quote
That's pretty sad news, Enermax make some rock-solid PSUs and are always one of the first companies that I turn too when looking for a PSU.

A Black day for us in the UK, I wonder how many companies like this are gonna feel the pinch of our economic downturn???
wharrad 27th October 2008, 14:28 Quote
Shame, remember two years back making a trip to that office and everyone there was pretty helpful - that power supply is running the PC I'm typing on now... Although yeah, long gone are the days when just two or three brands make up the highend for PSUs.
Bindibadgi 27th October 2008, 14:33 Quote
Article has been updated with further News.
mrb_no1 27th October 2008, 14:38 Quote
hmmm, who knows if this is enermax being proactive rather than waiting to make a loss in the uk. Either way if a giant like enermax has to move then maybe more will follow. There are too many if and buts in a situation like this for a forum post but i just hope other business' who this(period of lower consumer spending) is having a greater effect on can manage their business' well enough to not remove themselves entirely from our marketplace.

note: enermax' uk rma service was brilliant the one time i actually had to use it!

peace

fatman
ComputerKing 27th October 2008, 14:47 Quote
Yeah it's a lose, I'm Sad :(
naokaji 27th October 2008, 15:12 Quote
no surprise, other manufacturers have caught up quality wise yet Enermax psu's are stil more expensive than the rest, they didn't react to the changed market environment (especially the rise of corsair + pcp&c) and thats what they get for it.
proxess 27th October 2008, 15:56 Quote
This is to compensate all the UK-only competitions! Muahaha!

On a serious side of things, the UK is definitely a difficult place to keep a company running.
HourBeforeDawn 27th October 2008, 17:31 Quote
shouldnt it be like "close up" or "shut down"? not shut up, lol that was a bit confusing when I read the title, Im like wait who are they trying to tell to be quiet =p
johnnyboy700 27th October 2008, 18:24 Quote
Thats a bit of a b****r since I've bought one recently, its fine so far and long may it continue.
Tim S 27th October 2008, 19:53 Quote
Quote:
Originally Posted by HourBeforeDawn
shouldnt it be like "close up" or "shut down"? not shut up, lol that was a bit confusing when I read the title, Im like wait who are they trying to tell to be quiet =p

Shut up shop is an English way of saying "Close down/Shut down"
HourBeforeDawn 27th October 2008, 20:22 Quote
ah okay, I figured as much, Im just so use to seeing shut up used in referring to someone to be quiet or stop talking lol.
adamc 27th October 2008, 22:28 Quote
man, I literally filled in an RMA form yesterday for the dreaded red light/2 beep issue, hope i get it sorted before anything happens!
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