Todd Hollenshead believes that hardware manufacturers are secretly benefiting from rampant piracy.
Hardware manufacturers such as Intel, AMD and Nvidia are secretly enjoying the benefits of rampant game piracy on the PC platform, said id Software spokesperson Todd Hollenshead in a recent interview with
GI.biz.
The id Software CEO spoke about how he thinks that hardware manufacturers are lining up on the wrong side of the piracy argument and are continuing to benefit from the very problem that is damaging software developers and publishers.
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They have lots of reasons as to why they do that," he said, "
but I think that there's been this dirty little secret among hardware manufacturers, which is that the perception of free content - even if you're supposed to pay for it on PCs - is some sort hidden benefit that you get when you buy a PC, like a right to download music for free or a right to download pirated movies and games."
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I think that if you went in and could see what's going on in their minds, though they may never say that stuff and I'm not saying there's some conspiracy or something like that - but I think the thing is they realise that trading content, copyrighted or not, is an expected benefit of owning a computer."
Well, yeah, that and it's easier to read awesome sites like
bit-tech.net on a PC.
Do you agree with Hollenshead, or do you think that the issue of piracy is blown way out of control? Let us know what you think in
the forums.
Image courtesy of Fernando Estel.
so they are gaining there also
Score.
I'm confused.
Here in the world of "We release a lot of crap and nobody bought it...therefore piracy is to blame", you must first leave your common sense, logic and reason at the door. You must START with the assumptions that:
1) Piracy is what's hurting YOUR sales,
2) The hardware market isn't falling down and dying because everyone only plays Bejeweled.
Now that you have your base assumptions, it's clear that people aren't buying your game because they're pirating it. Bad customers. Worse, they can then use that money to plonk down on new, fancy hardware the doesn't put the effort in to DRM your software for you. Bad hardware manufactures.
They're in league, the hardware and the consumer...they're all bent to screw YOU...it's a conspiracy. (Why on earth he says that and in the next breath says "it's not like I think it's some conspiracy," just that everyone thinks that way and acts on it!)
Seriously, I think he might benefit from some psychotherapy, because this sounds a lot like paranoid delusions.
I'm sure everyone who buys an Xbox 360 does it so they can pay someone to mod it and get free games too. Roll.
Sorta like the PSP, it sells like hotcakes but proportionately less software.
On topic:
Yea, right, Mr. Hollenshead! Ehrm... wait... no, wrong it is! Anyways, thanks for making me laugh. :)
If game makers did something like Steam, where you get a free account and you have to purchase the game then there would be no problems.
A few years back i hated the idea of steam, i didn't like the idea of having to have internet access to play games, i still hate battle field 2 and the fact that weapons and maps sizes are only unlocked via online multiplayer but thats another story of why to hate EA.
Do something like Steam? Why not just bloody use Steam, one distribution stream to rule them all :) I would also like to see them reducing their fees so Valve can offer the 3rd party titles at a more reasonable rate, why the hell would I buy a digital distribution game for more than the physical version?
Some publishers/developers really need to sort out their priorities, stop blaming piracy for their woes and start doing something about it - be it improving the content, offering digital copies at a _reduced_ price or making the game virtually impossible to fully enjoy without the added benefit of legality (though personally I would have some content available for the pirates to give them a taste of the 'full' experience)...
Well, ok, you do have a physical copy on your hdd, but not a dvd/cd of the material. So if you lose your hdd, which is a very common and not wholly-unrealistic scenario, you'd need to go an re-download the material at your own expense, be it either time or cost or both. And as films/games/music increase in quality (I mean physical not quality of content! <grin>) so do their physical sizes which means more downloading time/bandwidth.
And as our (UK & I suspect a great deal of the US) entire bband infrastructure is sh1t compared to the likes of Japan and Sweden who have 100mbit+ download speeds, re-acquiring your HD films and legit versions of high-end games via digitial distribution would be a nightmare.
Exactly, well said.
(*
- The entire industry is one giant rip off/ X$ are evil, etc.
- I've no intention of buying it so it's not a lost sale
)You're really looking for justification, aren't you :p And no, that's not even close to what he said.
I think there's some validity to Hollenshead/id's point, but I think there's also a decent amount of baseless whining and looking for someone to blame mixed in.
somehow, he doesn't think its possible that they are just staying out of the whole piracy thing cause its not their place to begin with. seriously, what do hardware manufacturers have to gain by bitching about piracy?
it seems the ID cast have gone up the walls a bit (too much dope methinks :P ). either that, or that other ID nutter has realized noone listens to him any more and is getting his cronies to do the talking for him instead.
CONSPIRACIES ALL AROUND!
lets say you have 10k to spend on a car but buy one for 8k, then you will have 2k to spend on something else, same goes for pirating games, if you have 100 to spend for two games and download them instead you can buy a new lets say harddisk with the "left over" money. So, in a way hardware manufacturers are profitting from piracy, he should stop badmouthing them like that though.
Or is it the fact that the world economy is lower then ever, we have high oil, energy and food prices and people in the US send the keys of their homes to the bank in a envelope because they cant pay for the mortgage. And all banks in the world have problems keeping their heads up because all of this **** going on.
But noooooo that has nothing to do with dropped sales of "entertainment". Its the piracy!
Steam sucks balls. I want to play a game, I have to download it and install it. I am sure everyone at bit-tech has a 5 Terabyte per nano-second internet access, but I, and others don't. And, to top things over, I have a bandwidth limit (all ISPs here have a bandwidth limit). I want the disk in my hand, where I can easily install/uninstall it any time I want fast without worries. Not be blocked with a 1/6 of a game per month, in the hope that it doesn't get corrupted during the download process.
If Steam disappears...(let's say because of piracy) what happens now? Where are all my games I purchased? I paid the right of usage, and they just leave. You might say it won't occur, but it the situation occurred with Yahoo Music. Who knew that they would ACTUALLY close down?!
Also having a nice HUGE database of credit cards, I think it will be a nice gold mind for hackers, especially if they can hack the system and crap them on the fly.
Also, if I want to play a 10 year old game (like right now Monkey Island, for old time sakes because I find the game to be a classic), will the game still be on that service? Probably not. And how about resell? And the consequences of removing re-sell games. Many don't have the funds to cash out for games and buy used games. And you have stores that profit from this. What will happen to this group? Also, you have those classic games that sell right now, for over 100$ on eBay.
Anyway, this is just brain food.
I think companies should stop on preventing piracy as it's useless. The money gain will catch up for the pirated games, and even be able to sell teh games at lower price, or make them better, to a point to significantly reduce piracy.
Hollenshead has a point.
Check those multi-page forum threads "PC vs. Console" where someone always comes with the argument that "PC is better because I can get games for free"- refering to commercial ones, not free ones.
And, usually when there are attacks on someone work or personality is because what he is saying makes sense, the attacker just doesnt want to admit it.