Don't picture this with more red, because it isn't going to happen!
According to AMD, EVGA approached it with the intention of selling Radeon graphics cards but AMD turned them down. AMD's top brass casually told us yesterday that
"[it] only needs eight partners" and that it doesn't want to damage the loyalty between them and itself after they've stuck by AMD through rough (HD 2900 XT) and the smooth (HD 4000-series).
Recently AMD has taken on
Gainward Palit... no, wait, Gainward, as another partner but this was a strategic move for specific regions only.
AMD considers its world-wide coverage already sufficient and further saturating the market with yet another "sticker on generic product" doesn't do anyone any favours - with this sentiment we completely agree.
(Very) Unofficially, AMD said the only Nvidia partner it would want to work with was BFG in the States, but it couldn't see that happening either. Well, it all depends on how much profit margin Nvidia lets its board makers have in the future, otherwise they might see AMD or Intel's Larrabee become an attractive (or inevitable for survival) option.
Would you like to see EVGA ATI Radeon cards? Do you like the current AMD partner range - are there too many or too few? Let us know your thoughts,
in the forums.
Addendum 5th August 2008: EVGA has made an official statement about this matter refuting the claim made by AMD that EVGA approached it, instead EVGA claims it to be the other way around:
"AMD Channel Senior Account Manager on West Coast (of USA) had requested me to arrange a meeting with our president and CEO in April 2007, however we declined the request in lieu of our business decision.
We continue to be very satisfied with our business relationship with NVIDIA, and have no plans to build any graphics cards beyond NVIDIA.".
Although at the moment AMD/ATI do really have enough partners.
Also there's no link to the forums
tbh, good on AMD, we don't need an over saturated market.
Annoying their biggest? Afaik they, like Nvidia, rotate their launch partners and there's also a global shortage of 4870s.
I sat across from Sapphire's Global Marketing Manager on Friday and he seemed happy enough.
Only premier brand for ATI I know of is Diamond, and they don't have a base in the UK :( I want there Black 4870!
lol well I would consider ASUS and HIS to be more of a "premiere brand" as for dropping a company they would have no need to and certainly not the companies you mentioned lol yes they may not bring the best to what is ATI but they cover the low end and low prices very well so they are needed to make the higher end companies work with their prices so anyhow they would have no need to drop names to add names anyways as they only have 8 I say round it to a nice 10 and call it good, get evga and bfg on board and call it good.
Agreed, from what I've looked at, none of the ATI partners have the same amount of warranty coverage as EVGA, who allows aftermarket cooling on their cards. EVGA also has a community forum going for them too. I wish more ATI manufacturers(and even more nVidia would work too) had better after-sale stuff like EVGA.
don't get ride of sapphire, they come with one of the best bundled packages i know of, not to mention the toxic range.
Current ATI partners dont offer that much in the way of extras; which is dumb seeing as ATI has limited them to stock designs so far.
ATI manufacturers have been suffering for along time with bad sales during the 8800GTX life span, and now the 4870 is selling extremely well AMD is letting its partners earn some cah back after them investing alot of time and money into there production.
the 4800 series reminds me of when AMD introduced the first 64-bit CPU and it screamed past Intel, wasn't going to cause intel to go under but did cut there sales in a big way! Then AMD were first to dual core, again intel got bent over and treated like a sheep! (AMD is the farmer)
AMD's biggest mistake was in fact its AM2 range, i was surprised to see that the AM2 upon release was just a simple Athlon 939 with a different memory control for DDR2, and a few tweaks. What AMD should do now is to develope a decent speed CPU that can perform on par clock for clock with a core duo, but with low power consumption. what with engery bills the way they are going iv powered up my old shuttle with its sempron 1.6GHz beast just to keep the electric bill low!
2 years in the UK though :( but only about as good as most AMD partners though :p
Not to get all bent out of shape, but that say more about you than it does about premier brands. I'm going to assume that you don't know much about graphics card manufacturing, more a customer than a full-on enthusiast. That's fine, as it explains your focus on sales support over design and quality. But before you start bagging on brands you should educate yourself.
Sapphire is the main ATI manufacturer. I understand that all current HD4870 are made by Sapphire, then other manufacturers slap on their own sticker. So how is the Diamond card better than the Powercolor? Or the HIS? Or even the Gecube?
BFG and EVGA do not manufacture nor design cards. They merely buy high speed-binned cards from Nvidia (or their reference card manufacturer) and perhaps add a custom cooler.
Diamond is a premium brand? Diamond hasn't done anything meaningful in quite some time. Even the HD4870 XOC Premium Black Edition is merely a reference board with stock cooling and a bump in clocks. At the moment it is a Photoshopped JPEG in a press release. I'll make sure I get impressed when I finally see one.
Last time I had anything to do with Diamond was a couple of Diamond Monster 3D Voodoo2 12MB PCI in SLI. That was quite a long time ago.
Sapphire and Powercolor have stuck by ATI in the good times and the bad. Why would they screw over such rare loyalty by dropping them for a couple of Nvidia "pre-loved" princesses? That notoriously abusive partner Nvidia treats them bad and they run squealing to the guy who won't treat them like a bitch.
For my first ATI card ever (over ten years spent with 3DFX/Nvidia) I went for the HD4870 slapped with a Gigabyte sticker as it came with a 3-year warranty. Unfortunately the cheaper card slapped with a Gecube sticker only came with a 1-year warranty.
EVGA also has a lifetime warranty, and the US XFX does also(but I think XFX has a crappy one for the rest of the world).
The sticker peeled off my Powercolor 4850. :(
I'm not too bothered, since it was a crap sticker anyway.
EVGATech_JacobF:
"There is no truth to this at all. Completely false."
http://www.evga.com/forums/tm.asp?m=488986
So long.
so with better video-in-out, or better power-control/tweakability, or better cooling (or more silent cooling).
All we see now is rebranding and rebinning.
Haha, i bet they never thought of that, you should write them a letter.
this will be cool really. but it's funny. EVGA ati. Lol. Can't wait.
I've only had to RMA 1 card myself that was a 7900GT from EVGA, there was damage to the card done by me(but unrelated to the actual issue) and they replaced it anyway. That's customer service.(and basically made them Tops in my book for NV cards)
The Sapphire RMA, My friend who built the computer sent the card back for our other friend, forgot to include the check/money order for $15 instead of calling him and pointing out he forgot to include it(so he could send it to them), they shipped the card back with no explanation, he had to call them and then play phone tag for them to tell him he forgot the money. And he had to repeat the whole RMA process including Shipping costs. Needless to say they lost a customer.
And he's still waiting for the fixed/replacement card(using my 2900 Pro till it gets back) 2 months now.