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Cooler Master to make cases "interesting" again

Cooler Master to make cases "interesting" again

Cooler Master said that the Cosmos series was a move away from its safe designs of the past, but it didn't take things far enough. The new cases apparently will.

When we visited Cooler Master yesterday in Taipei, the company had very little to show us without signing an embargo, but it did say that it is hard at work on a new line of products that it believes will deliver an interesting new take on case design.

Details of the new case line are very scarce at the moment, as the company is still in the early stages of development. However, we’re told that the new line will be targeted at the lucrative ‘gamer’ market.

We’ve expressed our concerns about the increasing focus on fleecing gamers and enthusiasts by only offering feature complete products with high price premiums in the past, so the fact that this case line is targeted at this market posed more questions.

I asked if the new line would increase ones frame rate in a typical first-person shooter, knowing full well what the answer would be. The company didn’t disappoint in that respect – it said that the case isn’t just targeted at the gamer and it should appeal to other markets as well.

We tried digging further, but the farthest we got was the company saying that it was a move away from many of its ‘playing safe’ designs from recent years. In fact, it said that it doesn’t believe what it is working on has been done before.

I’m intrigued as to where Cooler Master will go with this new line of cases, but I guess we’re going to have to wait a while before we get to find out. What could happen though is that Cooler Master finds that its new cases turn into love-hate designs—like Lian Li’s recent Armoursuit PC-P80—but then that’s to be expected with something as personal as a chassis.

Would you like to see some more interesting case designs on the market, or are you quite happy with the many fridge-like designs that fill the market today? Tell us in the forums.

28 Comments

Discuss in the forums Reply
Spaceraver 9th April 2008, 08:51 Quote
Hey Tim, I like the red Lian LI too. But the fact that my own case lies in pieces atm, i'm interested in watching new developement.
[USRF]Obiwan 9th April 2008, 09:25 Quote
As long as there is no door in it, and not a 'over the top design' it will probably be ok I hope...


It is a new never before seen design with awesome features and it will be fantastic, but you can't see it or write about it and we will not say anything else about it.
Fusen 9th April 2008, 09:45 Quote
I'm just wanting a good case that doesn't cost £150+.

tbh it's quite ridiculous the amounts they ask for these cases
yakyb 9th April 2008, 09:48 Quote
totally agree wholst the cost of components has gone down the price for a case has risen sharply but at the same time the demand for case design has increased.

having said that there are quite a few gargains out there
Fod 9th April 2008, 10:02 Quote
i'm perfectly happy with my fridgeP182, thanks. garish designs and flashy gimmicky things have no place in my home decor.
Ninja_182 9th April 2008, 10:31 Quote
The problem I guess with making things "interesting" is that to be that, they will have to have more features and silly bits on or just be generally controversial and controversial isn't that good a business model and I dont mean GTA controversial, more Marmite controversial.

Of course they could just get the same kind of case as most others are offering for less than the others, personally I find that a better proposition than making something thats going to be a bit daft. A case is to hold computer parts, a cardboard box will hold computer parts. My 10 year old A-Open case holds computer parts, and funnily enough didn't cost much. Sure its only got 3 or each bay type and no watercooling holes or flappy doors but I don't have 6 drives, water cooling or want to add another step to putting a disk in and I think a large portion of us are in the same boat (I know some will have an optical, a fan controller and 4 drives, watercooled everythings and cant bare to look at their DVD drive bay, there's always some :p)
kenco_uk 9th April 2008, 10:36 Quote
I love the Cosmos' 'feet'. It means I can now drag the case effortlessly in and out of it's carpet-floored cubbyhole. The only other case of note at the moment is the Lian Li V-series. I can't see how the internals could be changed - the motherboard has got to be in a certain place so that any expansion cards poke out of the back so you can plug the leads in. Hard drives and optical drives have got to be mounted either vertically or horizontally, so I can't see anything wildly different happening to the front of a case anytime soon.

I wonder what they're coming up with? Very intriguing indeed!
steveo_mcg 9th April 2008, 11:03 Quote
Quote:
Originally Posted by Fod
i'm perfectly happy with my fridgeP182, thanks. garish designs and flashy gimmicky things have no place in my home decor.

+1
Redbeaver 9th April 2008, 11:11 Quote
Quote:
Originally Posted by steveo_mcg
Quote:
Originally Posted by Fod
i'm perfectly happy with my fridgeP182, thanks. garish designs and flashy gimmicky things have no place in my home decor.

+1

+1

i like my silverstone TJ06. simple, solid, and superb craftmanship.
DougEdey 9th April 2008, 11:34 Quote
Tim: Go and beat up Lian Li, I want the Xbox case >:E
naokaji 9th April 2008, 11:42 Quote
Quote:
Originally Posted by DougEdey
Tim: Go and beat up Lian Li, I want the Xbox case >:E

and beat them again about pc-a77 avalaibility, it would be the best case ever (yes, even beating the g70 and tj07).
Mankz 9th April 2008, 12:24 Quote
Why can't we just have the original wavemaster back but with 120mm fans?

All the colours etc. and the removable mobo tray. That would be the perfect case!
Tim S 9th April 2008, 14:37 Quote
Quote:
Originally Posted by DougEdey
Tim: Go and beat up Lian Li, I want the Xbox case >:E

I've been - I want one too... it's coming :D
Nictron 9th April 2008, 16:08 Quote
I also like my Antec P180, though it is a bit on the tight side in there.

Coolance internal watercooling, 2 x GTX's and 5 HDD's XFi Fatality edition and a Zalman Coolpipe 800 Power Supply. I had too remove the centre fan to fit the power supply.

On the outside it looks peacefull and fast on the inside it looks like an ants nest.
E.E.L. Ambiense 9th April 2008, 16:10 Quote
Oh, cool.... So they're going back to the Praetorians, but with all 120mm's? ;)
MrMonroe 9th April 2008, 16:11 Quote
What's the betting that there will be something other than a tower or a shuttle-like design? Any takers? Anyone?
DougEdey 9th April 2008, 18:53 Quote
Quote:
Originally Posted by Tim S
I've been - I want one too... it's coming :D

DIBS!

See I did it first! MINE MINE MINE!

(was worth it)
genesisofthesith 9th April 2008, 19:02 Quote
Something that hasn't been done before.
Appeal to gamers, and other markets.

Hmmmmm, Fully modular case?
DougEdey 9th April 2008, 19:18 Quote
That's actually what the Lian Li PC-7010 does (to a large extent) all the panels are removable to take it straight down to a bare chassis.
genesisofthesith 9th April 2008, 19:52 Quote
The current lian li's do have a degree of modularity across the range, allowing you to change roof panels for versions with 1,2 or 3 120mm fans and allowing lian li to sell a multitude of models based on the same base chassis - but for the end user there isn't the full degree of choice.

If for example I wanted a full tower chassis with 12 5.25" bays (as in the a77), with a 120mmx3 roof panel (optional extra for the a71, but not a77 at the moment), and a front door (a71) there isn't currently an option despite the individual parts all being avaliable in different products in the range. If all the pieces were able to be mixed and matched by the end user you could order all the pieces that make up your ideal case and assemble it at home ikea style.

The same pieces could be used to make prebuilt cases for a variety of markets, a custom configuration to suit an individuals needs, or to upgrade or reconfigure an existing case.
Ninja_182 9th April 2008, 22:13 Quote
Quote:
Originally Posted by MrMonroe
What's the betting that there will be something other than a tower or a shuttle-like design? Any takers? Anyone?


Tenner on desktop format :D
Brett89 9th April 2008, 22:20 Quote
Please no Thermaltake-ish crap Cooler Master.
The_Beast 9th April 2008, 23:20 Quote
Quote:
Originally Posted by Ninja_182
The problem I guess with making things "interesting" is that to be that, they will have to have more features and silly bits on or just be generally controversial and controversial isn't that good a business model and I dont mean GTA controversial, more Marmite controversial.

Of course they could just get the same kind of case as most others are offering for less than the others, personally I find that a better proposition than making something thats going to be a bit daft. A case is to hold computer parts, a cardboard box will hold computer parts. My 10 year old A-Open case holds computer parts, and funnily enough didn't cost much. Sure its only got 3 or each bay type and no watercooling holes or flappy doors but I don't have 6 drives, water cooling or want to add another step to putting a disk in and I think a large portion of us are in the same boat (I know some will have an optical, a fan controller and 4 drives, watercooled everythings and cant bare to look at their DVD drive bay, there's always some :p)


My computer is currently in a cardboard box :)


and it works just fine, it's a little harder to turn in on and get at the USB but it works
Ninja_182 10th April 2008, 00:06 Quote
Quote:
Originally Posted by The_Beast
My computer is currently in a cardboard box :)


and it works just fine, it's a little harder to turn in on and get at the USB but it works

My ex-2nd computer :D

How about computers with seperate thermal zones like the Mac Pros, or watercooling running through the chassis tubes with ports to route to and from blocks, might reduce piping clutter.
evanbraakensiek 10th April 2008, 00:56 Quote
They (Coolermaster) recently starting sponsoring fnatic and SK Gaming (professional eSport teams), on top of their existing KODE5 contract. I would hazard a guess at something gaming related, and or targeted.
The_Beast 10th April 2008, 04:13 Quote
Quote:
Originally Posted by Ninja_182
My ex-2nd computer :D

How about computers with seperate thermal zones like the Mac Pros, or watercooling running through the chassis tubes with ports to route to and from blocks, might reduce piping clutter.

I see nothing wrong with it ATM. Every time my Mom comes in my room she laughs at it :)

My "case" has thermal zones, on the bottum has 2 zone, the HDD (1 fan blowing cool air on it, one sucking hot air from it) and the PSU are separated. then above that there is another separatior where the mobo sits and the CPU and GPU both have fresh cool air blowing on them directly

the temps are pretty good to, 25*C idle and 40*C at full load
StephenK 10th April 2008, 13:02 Quote
I love my black mystique 631 and my brother has a wavemaster which also looks fantastic. I think theres a danger when you try to be 'out there' and on the edge with design that you either make something which is different looking but most people don't like the design or you make something that is so focused on being weird looking that you mis-judge what people want. If you take all the things that 'gamers' supposedly want (wc, neon, side windows, etc etc) and then try to add other popular design elements you end up with something that doesn't work (like the CotyTec XP-01 ... part cheap plastic 'gamer case' part G5? or the awful xblades). Its what i like to call the 'Chocolate, Pizza, Beer' rule of design. We like chocolate, we like pizza, we like beer but if you put all three in a blender and serve us the result....
Ninja_182 10th April 2008, 15:34 Quote
Quote:
Originally Posted by StephenK
I love my black mystique 631 and my brother has a wavemaster which also looks fantastic. I think theres a danger when you try to be 'out there' and on the edge with design that you either make something which is different looking but most people don't like the design or you make something that is so focused on being weird looking that you mis-judge what people want. If you take all the things that 'gamers' supposedly want (wc, neon, side windows, etc etc) and then try to add other popular design elements you end up with something that doesn't work (like the CotyTec XP-01 ... part cheap plastic 'gamer case' part G5? or the awful xblades). Its what i like to call the 'Chocolate, Pizza, Beer' rule of design. We like chocolate, we like pizza, we like beer but if you put all three in a blender and serve us the result....

I agree with the 'sticking everything gamers want' making something that doesnt work, perhaps working out what gamers could do with might be better. Better thermal designs, test some cases in a wind tunnel type environment and see how the air flows in and out of the case, then improve on that.

I once had a Kit-Kat Pizza with beer once after watching a Killswitch Engage DVD featuring the same culinary delights. It was rather strange to say the least. Wasnt blended together mind.
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