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Futuremark tries to trademark 'PWNAGE'

Futuremark tries to trademark 'PWNAGE'

If Futuremark's PWNAGE trademark request is approved, what will happen to words like LOL, ROFL, etc?

In what might be one of the strangest trademark applications we've seen in a long while, Futuremark Corporation recently filed papers with the US trademark office for the word 'PWNAGE'.

If it is approved, Futuremark's request will cover an extremely wide slice of the digital entertainment market, including (but not limited to) the following:

"Computer game software for communication devices; computer game software and computer game programs enabling users to play games with mobile phones and personal digital assistants; computer software and programs enabling users to communication devices to simultaneously access databases and global computer networks; software enabling transfer of data between mobile communication apparatus..."

What's interesting is that one of the requests is for "Computer software development," so one has to assume this is something related to the recent Futuremark Game Studios announcement.

It'll be disappointing if this makes it through, because it's such a commonly used word in the geek world and if it does get accepted, I wonder how long it'll be before 1337, ROFL, LOL and such are trademarked.

That said, I would be surprised if it is approved, especially given that Pure Pwnage—a series of Internet-distributed "mockumentary" videos—has been around since 2004.

What are your thoughts on Futuremark's move? Share them with us in the forums.

Thanks to Trademork for the heads up

25 Comments

Discuss in the forums Reply
UncertainGod 3rd March 2008, 15:00 Quote
/me waits for teh pwneror to sue.
The Infamous Mr D 3rd March 2008, 15:01 Quote
Oh good heavens.
Arkanrais 3rd March 2008, 15:13 Quote
epic fail in the making
Firehed 3rd March 2008, 15:18 Quote
Does Futuremark even use it in any of their products (and does their line of product expand beyond benchmarking software)?

Dumber than Fark trying to trademark NSFW.
TreeDude 3rd March 2008, 15:22 Quote
Well that came out of nowhere. Considering their benchmarking tools don't mean jack anymore, maybe they go bored?
Flibblebot 3rd March 2008, 15:31 Quote
No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>
kosch 3rd March 2008, 15:55 Quote
lol I think Futuremark is trying to drum up some free PR for its up coming game to remind everyone that they are still doing stuff.
johnmustrule 3rd March 2008, 16:59 Quote
What's gonna happen, everyone's gonna boycott futuremark, taht's what! this reminds me of when apple wanted to tradmark the "I-anyhing stuff" I doub't such a commonly used word will be tradmarked or stay that way, considering WOOT just officialy made it into the english language, no kidding.
Dreaming 3rd March 2008, 17:02 Quote
Quote:
Originally Posted by Flibblebot
No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>

Completely agree on both points.
mikeuk2004 3rd March 2008, 17:11 Quote
Quote:
Originally Posted by Flibblebot
No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>

Thats what I thought then reading Tim's article. No chance of a common word getting a trademark.
Mankz 3rd March 2008, 18:11 Quote
I hope the get pwned.

noobs.
Mr T 3rd March 2008, 19:29 Quote
Personally i hate the word and wish it would go away :p
pendragon 3rd March 2008, 19:40 Quote
Quote:
Originally Posted by Mr T
Personally i hate the word and wish it would go away :p

what he said ^^^

in any event, this smacks of a P.R. stunt to me
proxess 3rd March 2008, 21:21 Quote
*runs the latest 3d mark on pc*
HAHAHA j00 PC HAS BEEN PWND BY OUR 1337 PROGRAMZ0RZ!!!!111one11eleven1
*dies*
specofdust 3rd March 2008, 21:24 Quote
Quote:
Originally Posted by Arkanrais
epic fail in the making

Agreed. This can only go badly for them.
Kipman725 3rd March 2008, 22:24 Quote
1337 can never be trademarked as it's a number. Thats why intell switched from 486 to pentium because they couldn't trademark a number so others produced 468's aswell. Some of them far faster than intells. I have a IBM "586" which could run at 140MHz and basicly raped all but the fastest pentium. Runing with high bus speeds made my system a tad unstable though.
metarinka 3rd March 2008, 23:30 Quote
Quote:
Originally Posted by Kipman725
1337 can never be trademarked as it's a number. Thats why intell switched from 486 to pentium because they couldn't trademark a number so others produced 468's aswell. Some of them far faster than intells. I have a IBM "586" which could run at 140MHz and basicly raped all but the fastest pentium. Runing with high bus speeds made my system a tad unstable though.

I thought porsche successfully trademarked 911, or more importantly won a court case against another car company for the 911 moniker. Of course that was like 70 years ago?

at any rate this is pretty pointless, especially seeing how pure pwnage has been around for awhile, the real debate is whether it's pronounced Pone, or own
CardJoe 4th March 2008, 00:08 Quote
When I first start at bit-tech I heard it pronouned poon-age. That surprised me a lot. Up north a pooner is someone who sniffs bicycle seats for sexual pleasure. It took a bit of getting used to hearing that.
UncertainGod 4th March 2008, 00:28 Quote
Quote:
Originally Posted by CardJoe
When I first start at bit-tech I heard it pronouned poon-age. That surprised me a lot. Up north a pooner is someone who sniffs bicycle seats for sexual pleasure. It took a bit of getting used to hearing that.

That took me as well.

Been down this end of the country for a year, love the people, hate the soft dialect.
Amon 4th March 2008, 02:00 Quote
Where did you guys get the article picture from?
HourBeforeDawn 4th March 2008, 04:50 Quote
I dont think I have ever seen them use the word before lol if this gets copyrighted then people might as well start copyrighting the english language, really this is ridiculous.
Brett89 4th March 2008, 06:29 Quote
no.
rjkoneill 4th March 2008, 14:20 Quote
well i am in the process of copyrighting 'FTW','w00t' and 'n00b'
johnmustrule 5th March 2008, 03:29 Quote
Quote:
Originally Posted by HourBeforeDawn
I dont think I have ever seen them use the word before lol if this gets copyrighted then people might as well start copyrighting the english language, really this is ridiculous.

I got dibs on "a" and "is"!
outlawaol 5th March 2008, 07:30 Quote
My generation thinks everything is for sale... including made up words. Its so silly its hard to even comprehend.
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