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Asus auctions for charity

Asus auctions for charity

It's red, and it's clever - Asus is auctioning a unique S6 laptop in red starting Saturday for charity.

The AIDS in Africa plight has really kicked up a lot of press in recent years, particularly with heavy hitters like Bono from U2 lending their celebrity to the cause. The endeavor even has an official colour to it, which has sparked the popular Product(RED) campaign of items. That campaing got some extra press in the tech sector when Apple picked it up for the iPod, but the rest of the industry has been largely quiet about it. Until now.

Asus, maker of some of the motherboards and laptops that we all have grown to love, has entered the cause. However, it didn't enter with a suite of products to which some small pittance goes to a charity - no, it actually went and did something unique. The company will be auctioning off one of its smart looking S6 notebooks on Ebay starting tomorrow, and donating the entire proceeds to Comic Relief.

Of course, it's not special if it's just an S6 - so Asus designed one unique red leather laptop specifically for the auction. It's not a limited issue, it's not an advance model of new colours - it will be entirely unique. The auction will be for the laptop and a few red accessories, and once it's gone, it's gone.

You'll be able to find the auction here.

Have you got a thought on the auction? How about Asus' attempt to really do something special rather than just sending a cheque? Will you be bidding? Tell us in our forums.

11 Comments

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Mankz 30th March 2007, 19:50 Quote
Thats a nice thing to do.
specofdust 30th March 2007, 20:25 Quote
To be totaly honest, I'd be far happier if they made a decent support system and mobo's that worked.
HandMadeAndroid 30th March 2007, 20:51 Quote
followed the link to website, horrible music and tacky looking laptops. Honestly what a complete joke. And really, is the red brand thing making any difference in the World? No, I don't think so, just another way of raising product awareness, getting free marketing, and making yourself look back-slappy cool in the process.
Paradigm Shifter 31st March 2007, 11:44 Quote
Quote:
Originally Posted by specofdust
To be totaly honest, I'd be far happier if they made a decent support system and mobo's that worked.
Got to say I agree there... but it's something that can be levelled at pretty much every manufacturer at one time or another...

As for unique. OK. Great. Do you get better service and support with that? What if you break it or it gets stolen?

*is having flashbacks to Terry Goodkind's 'Sword of Truth' series...*
ralph.pickering 31st March 2007, 13:45 Quote
Quote:
Originally Posted by Paradigm Shifter
As for unique. OK. Great. Do you get better service and support with that? What if you break it or it gets stolen?

I don't know about the support, but I'd imagine that, if it got stolen, the fact that it's the only red leather S6 in the world would make it a hell of a lot easier to trace.
samkiller42 31st March 2007, 22:02 Quote
Thats another nice story i think, its nice to see a company as big as Asus doing such event, wonder if MS or Dell will follow suit.

Sam
ZenX 1st April 2007, 09:04 Quote
I think that Microsoft doesn't give money away usually, as Bill Gates has his own foundation which gives many millions of dollars to many places.
Here's a link to Wikipedia and the foundation
UnkleRosco 1st April 2007, 12:04 Quote
Still aint seen the laptop on fleabay...
UnkleRosco 1st April 2007, 12:06 Quote
found it... twice

Item number: 230111577161

Item number: 230111666139
jezmck 1st April 2007, 12:11 Quote
the first of those ended with zero bids.
the latter is currently on £1020. (9d 2h to go)
Adnuo 1st April 2007, 22:22 Quote
Quote:
Originally Posted by ralph.pickering
I don't know about the support, but I'd imagine that, if it got stolen, the fact that it's the only red leather S6 in the world would make it a hell of a lot easier to trace.

That's assuming you see the person who stole your laptop again, ever, and they're using it at the time you see them. Plus, what are you gonna do, walk up to them and yell "I HAVE THE ONLY RED LAPTOP IN THE WORLD! THAT'S MINE!"


Anyway, the whole thing just reminds me of

http://img400.imageshack.us/img400/9008/individualsap4.jpg

Just a big publicity streak trying to show that they, too, really care about taking care of the badness in the world.
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