bit-tech.net

DAAMIT confuses with X2K line

Published on 13th March 2007 by Wil Harris

Ruby looks confused, like us.

ATI's X2000 series is here already, in the forum of the Mobility Radeon X2300. Well, at least, sort of.

Now appearing at DAAMIT.com, the Mobility Radeon X2300 is, as you'd expect, a notebook part. However, don't let the X2k label bamboozle you - the 2300 is really an X1400 (M64).

So why the rename? Well, it's all about the architecture, isn't it. Those in the know tell us that it's part of ATI/AMD's strategy to stun us into purchasing a low-end part that looks like it's related to the high-end part - rather like the GeForce FX 5200 back in the day.

However, the confusion doesn't end there. The X2300 HD is actually based on a new RV550 core (M71) and will sport AMD's Universal Video Decoder, an add-on to Avivo that should allow even puny low-end parts to hardware decode HD video content.

And that is quite apart from the X2300 cards that will be based, as the INQ reported previously, on RV610.

So that's three cards with the same number based on three different chipsets. Good to see that the merger with AMD hasn't killed ATI's marketing department. Let us know your thoughts over in the forums.

12 Comments

Discuss in the forums Reply

DougEdey 13th March 2007, 12:20

Can we please move away from the whole silly DAAMIT thing?

It's AMD's graphics department.

Tyr 13th March 2007, 12:47

Someone over at The Inquirer seems to have started it.

Either way that is unrelated to the subject.

ATi have a good history of messing about products. The Mobility 9800 was based on a similar core to the X700 not the 9800. The Mobility 9700 was a 9600XT (underclocked in all but one notebook) and had no relation to the 9700Pro.

There are other examples but nVidia has done just the same in the past and is still doing so now. Low end products are always a con as they hardly ever comply with what they should. I wouldn't go for anything less than mid ranged unless the PC was going to be a glorified typewriter.

Sparrowhawk 13th March 2007, 14:00

And here I came in to ask if Bit Tech was taking after ol' El Reg. Someone seems to have beaten me to it.

Though I really hope the DAAMIT thing doesn't catch on.

David_Fitzy 13th March 2007, 14:28

I've been a nVidia person since first GPU TNT2 and ATi's numbering has always eluded me It was a real pain when Intel decided to use arbitary numbers "because AMD did", alphabetical pre/postfixes are a pain too. Alphabetically a 8800GTS could be misinterperated as better than a 8800GTX (A GTA being best, GTZ being worst)

Veles 13th March 2007, 15:10

DAAMIT? Have I been living under a rock?

Tyinsar 13th March 2007, 16:22

Quote:

Originally Posted by Veles
DAAMIT? Have I been living under a rock?

It appears to be an anagram of AMD & ATI. I'd say it's on the same level as the variants of "Macro$loth" or "crApple" - though not as obvious at first read - so I guess it makes the writer more 1337!!!!!! .

Having said that tough - Someone needs to give the people who name these parts (and all graphics cards) a serious slap upside the head (figuratively speaking).

Fiber4now 13th March 2007, 18:10

What all this is about is the delay of the R600 has had an impact upon AMD's ability to get anything new into their lineup of GPUs. By rebadging to a higher number they perceive the off the shelf market purchasers as a bunch of dummies that will purchase X300 and X1300 again and again with out really receiving any advantages from their new purchase other than support for shader model 3.0. which buy the way only slows down that part dramatically when presented with a game that uses SM3.0 such as Marvel: Ultimate Alliance. In other words the low end at ATI has not been thrown a bone for a very long time and are still using an X300 and X600 with a few fancy bells and whistles attached.

randosome 13th March 2007, 18:10

Quote:

Originally Posted by Article
ATI's X2000 series is here already, in the forum of the Mobility Radeon X2300.

Anyway, i too seem to have missed the DAMMIT thing, even if you say its ATI/AMD something
How do you get from AMDATI to DAMMIT ? (+ there's 1 to many M's in that case :p)

Firehed 13th March 2007, 18:19

Yes, please do lose the Inq DAAMIT thing. It's just not Bit's style.
(randosome - two 'A's, one 'M'; DAAMIT, not DAMMIT)

Still, an interesting little snippet.

L2wis 14th March 2007, 08:58

moderatly interesting (tbh the most interesting thing was trying to find out what DAAMIT was suspose to mean :P)

Iago 14th March 2007, 09:43

I like The Inquirer's nicknames for Intel (Chipzilla) and nVidia (Graphzilla) much more. Chimpzilla (AMD) was kind of cool too. But DAMMIT allways felt a bit forced to me.

Tyinsar 14th March 2007, 18:49

I appears that we the users have spoken (more about the headline than the article).

While I occasionally use "marco$loth" and am amused by "Chipzilla" and "Graphzilla" I think I'm unlikely to use "DAAMIT".

Back on topic: Since we also agree that the current letter system stinks what would you all recommend? I like David_Fitzy's idea of alphabetical suffixes (e.i. GTA > GTZ) although I think I'd reverse the order (A = ver 1, Z = ver 26) with higher letters being better.