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Printers to get interesting again thanks to Kodak

Printers to get interesting again thanks to Kodak

Kodak Easyshare printers. Printing is finally set to get a lot cheaper.

Printers and printing has never really been a subject of much discussion. Rarely these days do people print documents or pictures, mostly because of price. This is set to change however since Kodak is going to take on the market dominated by HP, and produce a range of Easyshare printers with toner ink that costs $10 for black and $15 for colour.

Despite the good £:$ rate at the moment, this could mean anything between £5-£10 in the UK. This means 4x6 prints could cost less than 10c or 10p, under half the price of the competition, hopefully sparking some price wars to ultimately benefit the consumer.

Naturally Kodak recommends using its micro-porous photo paper, rather than your generic bulk buy stuff, but the printer also contains MEMS print head and Kodakcolour technology. Since Kodak is traditionally a chemical company, it makes economic sense for them to move their company this way.

The Easyshare printers are designed to be primarily used with Kodak Easyshare cameras, allowing straight forward printing from them.

They will first be available in the states and hopefully soon after in the EU. The basic 5100 is set to be around $150 and is far more than your basic printer: including print, scan, and copy capabilities as well as Pictbridge support. Printing speed is a respectable to 32 black pages per minute and 22 colour pages per minute.

Mid range, the 5300 will cost $200 and includes a three-inch colour LCD on top and memory card slots. This enabled you to negate the use of a PC and allows viewing and cropping of photos directly on the printer.

The 5600 is the top end model at $300 and includes all of the above, plus fax support with automatic document feeder, a slightly smaller 2.4-inch colour LCD display, and a duplexer attachment.

Whilst there is still market alternatives, like cheap monochrome lasers for £50/$100 that generally provide good speed and more printing per toner cartridge, the fact that black cartridges will be sold for $10 might negate this advantage. Although many of our forum users prefer cameras other than Kodak's Easyshare the other features may make it an attractive option. Although it "only" supports up to A4 size paper, printing might become a more viable option again for those of us who find endless reading on a monitor tiresome on the eyes.

18 Comments

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TomH 6th February 2007, 17:48 Quote
Cheap! But who in their right mind would have one? Kodak don't do "quality".

The only positive suggestion from this story, is that it could (and probably shall) spark a price war.

Nothing beats a good Fuji lab (on quality OR price). ;)
Zut 6th February 2007, 17:55 Quote
I'm really sorry but this kinda reads like an advert. Plus isn't TrustedReviews more the sort of place for printer stuff?
Skutbag 6th February 2007, 18:01 Quote
Frankly, bargain!

True, it still wonder be proper lab quality stuff, but as the big camera phone revolution showed us; quality isnt everything.

Factoid: There have been more camera phones sold in about 3 years than there have been 'proper' cameras in about 200 years.
Veles 6th February 2007, 18:36 Quote
Glad to hear this, printer cartridges can be horribly expensive, Lexmark probably being the worst of the bunch, it can actually be cheaper to buy of of thier low end printer that comes with the cartridges than it is to buy a full new set.
Malvolio 6th February 2007, 19:04 Quote
Why is this news again? The brand-name ink for my canon is $10 for black and $15 for colour. Has been for the past year and a half.
Flibblebot 6th February 2007, 19:25 Quote
Quote:
Originally Posted by Skutbag
Frankly, bargain!

True, it still wonder be proper lab quality stuff, but as the big camera phone revolution showed us; quality isnt everything.

Factoid: There have been more camera phones sold in about 3 years than there have been 'proper' cameras in about 200 years.
Have you tried to buy a mobile without a camera...? The fact that my mobile has a camera doesn't mean I'll ever use it.

As for cheap Kodak printers, I don't think I'll be buying one. I have my Canon Pixma for printing quality photo prints, and my laser printer for printing quality documents.
Bindibadgi 6th February 2007, 20:30 Quote
Quote:
Originally Posted by Zut
I'm really sorry but this kinda reads like an advert. Plus isn't TrustedReviews more the sort of place for printer stuff?

Well I figured varying a little might be useful to some people. Sure TR do this sort of thing but many people here still may need a printer and prices coming down is good for everyone. If no-name brands have to compete then they will go cheaper as well: everybody wins.

Malf: Don't canon sell each colour individually? They used to when I worked for DSG.
TomH 6th February 2007, 20:52 Quote
Quote:
Originally Posted by Bindibadgi

Malf: Don't canon sell each colour individually? They used to when I worked for DSG.
The ink jet cartridges are back to black/colour/photo across the Pixma range now.

The Selphy range are, bar a few, dye-sub so just a single cartridge.
Tyinsar 6th February 2007, 21:11 Quote
I print so little (and the air is so dry here) that my ink cartridges dry out when I've only used them a couple of times. The last time I even had an inkjet connected was a few years ago. What I'm really wanting is quality colour laser printers at a good price - until then I won't be interested in printers.
David_Fitzy 6th February 2007, 21:20 Quote
I hate printers I use them so infrequently that every time I need to use mine I have to replace the heads as the ink has dried solid through the entire system. I want a cheap colour laser printer to be produced with cheap toner cartridges.
DXR_13KE 6th February 2007, 23:45 Quote
"hopefully sparking some price wars to ultimately benefit the consumer."

music to my ears..... :D
Adnuo 7th February 2007, 05:13 Quote
Quote:
Originally Posted by Article
Despite the good £:$ rate at the moment, this could mean anything between £5-£10 in the UK.

I believe you meant "due to" rather than "despite". Despite carries a negative connotation, and makes following statement seem like a bad thing, which I assume you don't mean it to.

I just went out and bought Vivera inks for my HP printer, and at wholesale prices it cost me $40 for a package including two black inks and a color ink. It was an $80 printer with a card reader, flatbed scanner, PC-less printing, and 22 black PPM. Honestly, this Kodak entry is nice because between them, Konica Minolta, and AGFA, they nearly make up the entire professional market, but it seems a bit late in the game. 3 years ago, before cartridge economics became a big focus, I believe they could have made a killing.

In the end, it will probably all come down to how well they market it. And Kodak tend to have very impressive marketing.
Stuey 7th February 2007, 06:07 Quote
I'm happy with my Canon multifunction. A pigment black, and dye black, cyan, magenta, yellow for $14 each or 4 for $43. $10 off coupons for the office supply stores make it even sweeter.

A price war? Doubtful. Maybe in the smaller 4x6 printer market, but I don't think those sell as well as multifunctions or photo printers these days.
Enforcer 7th February 2007, 09:25 Quote
I'm still trying to figure out how their going to get rid of all those chemicals sitting in my backyard?
Bindibadgi 7th February 2007, 10:16 Quote
Quote:
Originally Posted by Adnuo
I believe you meant "due to" rather than "despite". Despite carries a negative connotation, and makes following statement seem like a bad thing, which I assume you don't mean it to.

I was aiming for a negative when I started the sentance, but then it turned into a positive :o

Like how £5 would be a no brainer and a 1:1 price conversion, considering the exchange rate, but £10 seems quite a bit more expensive and a more realistic price considering rip off Britain.
Pricester 7th February 2007, 10:18 Quote
Quote:
Originally Posted by Article
This is set to change however since Kodak is going to take on the market dominated by HP, and produce a range of Easyshare printers with toner ink that costs $10 for black and $15 for colour.
Please - edit the article... Maybe I'm wrong, but when I read the word Toner, I think Laser printers, and "toner ink" is a contradiction. In fact, I read the whole article assuming that this must have been a laser printer, since £10 for inkjet ink is nothing new to me - had to go back to the source article to correct my misconception :(

Edit: Took out my comment on the £:$ thing, since it's already been made as I was posting!
Cthippo 7th February 2007, 14:04 Quote
I'm holding out for a networked color inkjet that does 19x19 and has good linux drivers. Done with small, cheap color printers.
David_Fitzy 9th February 2007, 05:17 Quote
Quote:
Originally Posted by Pricester
Please - edit the article... Maybe I'm wrong, but when I read the word Toner, I think Laser printers, and "toner ink" is a contradiction. In fact, I read the whole article assuming that this must have been a laser printer, since £10 for inkjet ink is nothing new to me - had to go back to the source article to correct my misconception :(

Edit: Took out my comment on the £:$ thing, since it's already been made as I was posting!

ditto, I thought ooh goody cheap laser printer too
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